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Business Times
38 minutes ago
- Business
- Business Times
Can digital collaboration reshape gender equity?
WORKPLACE equity has been a long-running conversation in business circles, yet the numbers tell us progress remains uneven. While women now hold 29 per cent of C-suite positions globally, the so-called 'broken rung' continues to be a major hurdle: for every 100 men promoted to manager, only 81 women make the same leap. In Singapore and across Asia, the push for greater diversity in leadership is often met with structural and cultural challenges. Deeply embedded societal expectations about caregiving and traditional work hours, together with unconscious biases in hiring and promotion, have slowed progress. But technology is changing the equation with new ways to level the playing field. For companies striving to build a more inclusive workplace, the question is no longer 'why' gender diversity matters – that case has been made many times over. The real question now is 'how' to achieve it in a sustainable, meaningful way. Digital tools driving workplace flexibility What we all need to understand is that technology is not just changing how we work, it is fundamentally altering who can work and when. This shift has profound implications for women who have historically shouldered disproportionate caregiving responsibilities. The conversation around flexibility has evolved significantly post-pandemic. In Singapore, companies are leveraging technology to create asynchronous workflows that accommodate different life demands. At Neat, we have embraced this shift by implementing cloud-based collaboration tools designed to support flexible work arrangements. Intelligent scheduling solutions like Microsoft Copilot, Zoom Scheduler, Reclaim AI and Calendly help streamline meeting coordination and optimise time management, while project management platforms such as Asana, Trello, and enable teams to track tasks with flexible deadlines. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up Additionally, artificial intelligence-powered assistants like Zoom AI Companion enhance productivity by summarising meetings, automating workflows and providing real-time insights, making flexible work more efficient and effective. These tools implement cloud-based collaboration tools with features specifically designed to support flexible work arrangements. Moreover, they introduce performance metrics that focus on outcomes rather than hours logged, such as OKR (objectives and key results) frameworks that prioritise measurable results over time spent working. Collaboration tools make seamless transitions between work and personal commitments a reality, helping eliminate the 'always-on' culture that has traditionally disadvantaged women. For too long, we have had to make impossible choices between professional ambition and caregiving responsibilities. But when technology is used thoughtfully, it removes barriers, allowing work to fit into life, not the other way around. In fact, research shows that 82 per cent of women feel more productive when given flexible work options, and 84 per cent consider workplace flexibility a major factor when applying for jobs. Companies seeing the most success are those using technology not just as a convenience, but as a strategic asset for inclusion. When work becomes more accessible, everyone benefits, not just those who have traditionally thrived in rigid, one-size-fits-all environments. Gender equity in career progressions and workplace culture But flexibility is just the first step. Without intentional career support, women risk being left behind in leadership pipelines, stuck in roles that offer work-life balance but not advancement. This is why the same digital tools that enable flexibility must also be leveraged to create more equitable career progression opportunities. Closing the gender gap requires a fundamental shift in how organisations approach talent development. Traditional mentorship models must evolve into active sponsorship programmes, where senior leaders deliberately advocate for female talent in leadership pipelines. Technology is emerging as a critical enabler of this transformation. For instance, digital mentorship platforms such as MentorCruise feature match employees with sponsors based on career goals, skills and interests – rather than relying on informal networks (which often favour men). Additionally, virtual reality-based leadership training programmes are a powerful tool to prepare women for executive roles. These programmes simulate high-stakes decision-making scenarios, helping to build confidence and executive presence in a low-risk environment. While technology is a powerful enabler, it cannot replace cultural change. Companies must actively audit their workplace policies to ensure that they are designed for inclusivity – not just gender-neutral on paper, but truly equitable in practice. For example, Singapore's evolving parental leave policies are a step in the right direction, but normalising paternity leave uptake is equally important. When companies actively encourage male employees to take leave, it reduces the stigma around caregiving and creates a more level playing field. Leadership teams must fundamentally reframe diversity from a compliance checkbox to diversity as a business driver. The reality is, companies with more women in leadership consistently outperform their peers in profitability, innovation and employee satisfaction. Rewriting the equity equation in Singapore Singapore is at a crossroads. As the country continues to position itself as a global leader in hybrid work and digital innovation, workplace dynamics are rapidly evolving. With 76 per cent of companies now offering remote work options for two to four days a week – up from 54 per cent in 2023 and surpassing the global average of 72 per cent – Singapore has a unique opportunity to redefine workplace equity and set new benchmarks for the future of work. Companies can move beyond good intentions to real impact by leveraging technology strategically, redesigning career pathways and embedding inclusivity into corporate culture. Because when the path to greater equity is accessible to all, workplaces can become fairer, stronger and better equipped for the future. The writer is chief people officer at Neat
Man of Many
7 days ago
- Man of Many
Man of Many's Staff Favourites—31 May 2025
By Dean Blake - News Published: 31 May 2025 |Last Updated: 30 May 2025 Share Copy Link Readtime: 5 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. Here at Man of Many, we're often given the opportunity to try out products ahead of time for review, but sometimes our favourite things are just the things we already own, or have purchased ourselves. So, each week, we strive to show off a few of our own, personal favourite products or experiences in the hopes that we can help people make better buying decisions. Also, sometimes it's just fun to write about things you like. Here's our Staff Favourites for this week – enjoy! Skullcandy's Method 360 ANC | Image: Skullcandy Skullcandy's Method 360 ANC Dean Blake – Entertainment and Technology Journalist I've been testing a few earphones recently, and I've got something cool to share. Audio brand Skullcandy have delivered a really, really good pair of earphones—the Skullcandy Method 360 ANC—which have some of the best audio quality in an in-ear format I've yet used. That partially comes from the fact these earphones are made in collaboration with Bose, one of the best audio makers in the biz. Now, the Method 360 ANC look very (and sound) similar to Bose' Quiet Comfort earbuds, but they're about $100 cheaper, which is always a nice thing, and they have some fantastic active noise cancelling for when you're moving about the noisy city. Plus, when you sync them up with the Skull-iQ app on your phone you can customise how the earbuds act when you tap them, play with the ANC, and set more specific EQ levels if you're after a particular sound. That's all great, but they also come in a frankly massive charging case that delivers an additional 20+ hours of battery life, charges with USB-C, and can be clipped onto your bag or something if you want to be able to access them at a moments notice. They're great, and if you're in the market for some new earbuds, these ones are only AUD$189.99. Favourite Article of the Week: Best Glamping Spots Near Melbourne for a Relaxing Weekend Getaway Forget Calendly – Enter Google Calendar Appointments Scott Purcell – Co-founder You know that graveyard of unused productivity apps sitting on your phone or in the bookmarks toolbar of your browser? The ones that guzzle up subscription fees before you're none the wiser? Well, one of those for me was the 'Calendly' app. Brilliant product, absolutely, but it probably gathered more dust than bookings on my calendar. It just wasn't something I really used, yet it was costing me lots of money. Enter the Google Calendar Appointment Schedule, which essentially achieves the exact same thing at the amazing price of $0. I love that you can carve out time for the gym each day or mark an entire Friday as 'Do Not Disturb'. Your colleagues or clients only see the slots you want them to book, and the meeting is locked in with no extra email back and forth or a request to send you a calendar invite. To get it set up, go to Google Calendar > hit Create > then Appointment Schedule > add any details you need and voila, your booking calendar is now complete. The link provides live updates and automatically hides times that clash with your other events. You can also add in a handy buffer between meetings if you need and don't wish for back-to-backs. The paid Google Workspace plans come with some added benefits, like being able to charge for your time. Give it a go and let me know what you think! Favourite Article of the Week: Samsung's Galaxy S25 Edge Smartphone Defines Innovation for Innovation's Sake Omakase John Guanzon – Head of Creative & Production I'm the kind of guy who'll study dining menus like an HSC Advanced English text before booking a place to eat, but sitting down for an Omakase where you surrender all control and expectations to the chef and the restaurant team was such a surprising breath of fresh air. The 18-seat kappo-style restaurant is the brain-child of Darren Templeman (formerly Restaurant Atelier), but he runs it with head chef Bonnie Yu and sommelier Aurelien Jeffredo. There's no printed menu, only a 10-course omakase shaped by the day's produce and the team's instincts. Just vibes, really. Inside, it's just one long, narrow counter with 18 seats lined up with a full view of the kitchen. While it always feels busy, there's this weird sense of calm. The three-person team moves like they've done this a hundred times. Smooth, in sync, no fuss. The highlight, though, is the food. I couldn't tell you exactly what we ate (there was no menu to snap a photo of), but I remember the flavour sensations having a party in my mouth. A few dishes are still burned into memory, though: the warm hen's egg filled with onion purée and topped with trout roe, and a buttery lobster tail grilled over charcoal. Yum! Favourite Article of the Week: Razer's Vertical Gaming Mouse Feels Like It Was Made Specifically for Me
Forbes
23-05-2025
- Business
- Forbes
5 Top Side-Hustles For People With No Time For A Side-Hustle
5 top side-hustles for people with no time for a side-hustle You want the extra income. You crave the creative outlet. But between your day job, family commitments, and basic human needs like sleep, where would a side hustle even fit? The reality is that traditional side hustles demand 10+ hours weekly that you simply don't have. Even if you don't have days spare, you've got pockets of time. Maybe 30 minutes here, an hour there. The financial and creative benefits of side hustles could be within your reach. You don't need to find more hours. You need to choose side hustles that compound without consuming your life. Create both immediate income and long-term assets that mean you work less for more cash. Many side hustle guides push you toward trendy opportunities that require learning entirely new skills. But this approach is not the one for busy professionals. When time is your scarcest resource, the only side hustle worth pursuing is one that leverages your expertise and compounds while you sleep. You already solve problems at work. Maybe you streamline processes, manage difficult clients, or create systems that save hours. Take one specific problem you can solve and package it into a 60-minute consultation framework. Set up a Calendly link showing your available slots, or join Intro. Price yourself by the hour for walking people through your solution. This approach won't scale infinitely, but it opens doors to everything that does. Test pricing, refine your process, collect testimonials. Once you've helped a few clients, charge more for the same framework or package it into a course. Create an AI version of yourself with Coachvox that answers questions in your style. Promote through LinkedIn by creating content your dream customers connect with, then follow up with direct messages to people who engage. The most time-efficient side hustles generate ongoing revenue from work you do once. Take the systems you've already perfected and the call transcripts you had in your consultancy offer, and package them for others. The project tracker that keeps you organized. The client onboarding process that saves you hours. The content calendar that makes social media manageable. Create a Notion template, Canva pack, or spreadsheet system based on what you already use daily. List it on Gumroad or your own site, create a simple promotional schedule, and collect payments indefinitely. Don't underestimate how much the right person will pay to save their time and effort. You don't need an extensive course library to start teaching. Pick one specific problem you can solve in a 60-minute masterclass. Record yourself walking through the solution once, price it reasonably, and promote it consistently. The key is specificity. Don't teach "marketing strategies." Teach "how to write subject lines that get 80% open rates for service businesses." Specific problems attract buyers ready to pay for shortcuts. One weekend of work creates an asset that generates income for years, fitting perfectly into your time-constrained reality. Fill the pockets of time available with promotion and outreach. Your best LinkedIn posts can become an email series or PDF lead magnet. That presentation you gave at work could become a paid workshop. The spreadsheet you built to track your finances might be a template others would buy. Perhaps this is a service you could charge others for. With the right prompts, you can repurpose content into gold. Start by auditing content you've already created. You likely have valuable assets gathering digital dust. Give them new life as products that generate income without requiring new creative time, allowing you to monetize past effort rather than finding new hours in your schedule. Pick a specific problem you've solved that others struggle with. Write the guide you wish existed five years ago. Keep it under 10,000 words, focused solutions beat comprehensive encyclopedias when time is limited. You can write a longer book when you've proven you can sell this one. Two days of focused writing can produce an evergreen product that continues paying dividends with minimal maintenance. The more niche your topic, the less competition you'll face and the higher your perceived expertise. Solve one problem exceptionally rather than attempting to cover everything. Don't wait for the perfect moment. Pick one approach from this list and start this week. The consultancy call you could book tomorrow. The template you could create this weekend. The workshop you could record next month. Set aside 30 minutes weekly to promote what you build. Systems beat sporadic bursts of effort. Small, consistent actions compound more effectively than occasional marathons that burn you out. Start with something that earns $100 monthly. Prove the concept works. Then use that success to create something bigger. Build momentum through taking action. Start making money from what you already know.
Hans India
09-05-2025
- Business
- Hans India
From Automation to Innovation: How AI Enhances Productivity in Remote Teams
From Automation to Innovation: How AI Enhances Productivity in Remote Teams Remote work isn't a temporary shift; it's the new normal. And with it comes the challenge of keeping distributed teams productive, aligned, and innovative. In my experience managing remote teams, artificial intelligence (AI) has evolved from a "nice-to-have" to a core productivity engine. What started as basic automation has grown into something more transformative — a catalyst for smarter, faster, and more connected work. In this blog, I will take you through how AI enhances productivity in remote teams, whether you have a whole company working remotely or hybrid teams. How Automation Fills the Remote Productivity Gap The entry point of AI adoption for remote teams typically happens through automation. These are the processes that are repetitive, time-consuming, and open to human error, like: Scheduling Meetings AI-based software such as Calendly does away with the back-and-forth of coordinating meeting times across time zones. They integrate with calendars, stay out of conflicts, and send reminders — all without any human intervention. This cuts down on delays and removes unnecessary emails. It saves hours every week in remote teams, where coordination of time is problematic. Sorting Emails AI email assistants may also prioritize, categorize, and even automatically respond to automatic messages. Remote workers are kept from inbox overflow and only view important communications. Rather than sorting through several dozen emails, team members may act quickly and more effectively. It's a quick way to break through digital noise. Creating Reports Rather than extract data by hand and create reports, AI tools can auto-draw dashboards and insights from live data sources. It also facilitates uniformity and instant updating, and minimizes the provision for human error. I feel that it is particularly useful for sales, marketing, and finance teams that are interconnected. Intelligence becomes more relevant, real-time, and usable. Assigning Tasks in Project Management Tools AI add-ons in software such as Asana or ClickUp can allocate tasks based on workload, stage of the project, or deadline. This limits micromanagement and ensures an even work distribution. It also streamlines the onboarding of new team members through the automatic assignment of common steps. Task processing becomes seamless, particularly in high-speed projects. Data Entry and Formatting Manual data entry is laborious and error-prone. AI eliminates those inefficiencies by pre-extracting, validating, and cleaning up information in forms, emails, or spreadsheets. It's helpful within customer service, finance, and HR operations. I've used AI tools such as Zapier, Calendly, or email assistants that enable remote teams, and the results are instantly clear: fewer manual touchpoints to deal with, work flowing more easily, and much less time spent on those things that didn't need to go to humans in the first place. Automation frees up team members' time on high-value work, strategy, creative problem-solving, and collaborating. AI-Powered Tools To Help Keep Your Remote Teams Aligned Beyond automation, A.I. tools can help tackle one of the hardest parts of remote work: communication and coordination. 'It's difficult to get clarity, hard to hold anyone accountable, and hard to stay aligned when you're working across these different time zones,' said Kathryn Minshew, the chief executive of The Muse. Here is a selection of AI tools I've used that make a difference: 1. AI Meeting Assistants Tools such as or record, transcribe, and summarize meetings automatically. That translates to fewer lost details and more legible action items, particularly useful when not everyone can sit in on a call in real-time. 2. Intelligent Project Management Tools such as ClickUp and Asana are increasingly adding AI-driven features to forecast task delays, recommend priorities, and optimize workflow organization. These insights enable teams to stay on track even without frequent check-ins. 3. AI-Driven Chatbots and Internal Support In larger teams, AI chatbots can serve as internal help desks, answering routine HR or IT questions and reducing the need for manual support. I've seen how this speeds up resolution time and keeps employees focused on their core work. Driving Innovation Through AI Insights Where AI gets interesting is how it enables innovation in remote teams. It's not just about working faster — it's about working smarter. AI technology examines behavior, workflows, and results to create information humans may not see. For instance: Examining productivity patterns to suggest improved scheduling patterns AI tools can track how team members spend their time across apps and tasks, then highlight when productivity peaks or drops. This insight helps remote teams optimize schedules — for example, shifting meetings away from low-focus hours or planning deep work when energy is highest. It's not about surveillance, but about aligning work with natural rhythms. I've seen teams significantly reduce burnout just by adjusting meeting times based on this data. Flagging communication silos before they damage collaboration In distributed environments, it's simple for departments or individuals to fall into solo communication loops. AI can identify when collaboration falls between important teams or when specific members are excluded from discussions. Early warnings enable leaders to intervene and reconnect people before projects are impacted. This type of visibility is difficult to obtain manually, particularly across time zones. Discovering underutilized tools or redundant efforts AI tools can scan usage throughout your tech stack and mark tools that are not being utilized, or worse, where several tools are performing the same task. This avoids wasted spend and simplifies workflows. For instance, if two teams are utilizing different platforms for the same purpose, AI can suggest consolidation. It's an easy way to eliminate noise and increase efficiency across the board. In my experience, using AI to surface these insights has led to more informed decisions and tighter team alignment. It allows leaders to optimize not based on gut feeling, but on real-time data. AI in Creative and Strategic Work There's a common myth that AI only supports admin or technical work, but I've seen it support creative and strategic efforts too. Content creation tools like Jasper or Grammarly AI writing tools assist distributed marketers and writers in creating content faster, with improved structure and tone. Applications such as Jasper can create outlines, product descriptions, and even blog drafts from a couple of prompts. Grammarly improves the quality of writing by fixing grammar, tone, and clarity in real-time. Such tools minimize editing time and assist in maintaining a consistent voice among distributed teams. Design tools such as Canva's AI capabilities Not all teams have a specialist designer, particularly in remote teams. Canva's AI-powered features help with generating templates, resizing assets to fit various platforms, and even proposing layouts and visuals based on content. It enables non-designers to easily create professional graphics. It streamlines creative workflows while maintaining visual consistency across marketing materials. Decision-making platforms that simulate scenarios AI-based platforms can simulate various business scenarios using real-time data, like budgetary fluctuations, resource allocation changes, or market factors. This provides remote workers with a better sense of potential outcomes before making important decisions. Such tools minimize speculation and enable more intelligent, data-driven planning. AI doesn't replace creativity; rather enhances it, taking care of the mechanics, so humans can focus on the message, the concept, or the direction. Overcoming Resistance to AI in Remote Teams Not everyone embraces AI right away. I've seen team members worry that AI might replace their jobs, or that it adds complexity instead of simplifying workflows. The solution? Start small and show quick wins. If I roll out AI tools to a team, I do it one thing at a time. I show them how it works, how much time it will save them, and how it reduces stress. Once they get it, organically, adoption picks up. Education and openness are of the essence. You are not trying to replace people with automation — you are trying to make people's best work better. Balancing Efficiency with a Human Touch AI feeds on reason and order, yet great teamwork is still a human connection. I always ensure AI augments, not replaces, human communication. Even with AI-scheduling or AI-generated summaries, I promote frequent live catch-ups, team review sessions, and informal collaboration. The human touch keeps teams energized, empathetic, and committed to shared objectives. In short, AI is the motor, but your people are the drivers. Conclusion: Take Remote Work to the Next Level with AI and Strategy AI has already demonstrated its ability to be an incredibly powerful asset for remote teams, from automation to real-time analysis to boost creativity. The firms that will succeed in this remote-first future will be those who approach AI not only as a tool but as a strategic partner. Here at Tasks Expert, we assist companies in harnessing the maximum capability of AI for remote teams — not only to achieve more, but to build wiser, firmer, and more resilient teams. You might be just beginning to consider automation, or you may want to scale innovation across your team. We're here to help you make remote work truly work.
Malaysian Reserve
01-05-2025
- Business
- Malaysian Reserve
Top-Rated Software Solutions for Overall Performance, Revealed by Info-Tech Research Group
Info-Tech Research Group's top-rated software list identifies the highest-rated solutions that users report consistently deliver the most value. The software that made the list was selected based on user feedback collected through Info-Tech's SoftwareReviews platform, where users rated these ten tools as the top options for helping organizations stay competitive, adapt to shifting demands, and achieve stronger results. TORONTO, May 1, 2025 /PRNewswire/ – Info-Tech Research Group has unveiled its list of the top ten software solutions that earned the highest overall ratings from users over the past year. The ten best-performing solutions were identified and ranked using data from Info-Tech's SoftwareReviews platform, the global research and advisory firm's proprietary solution for collecting, analyzing, and publishing feedback on enterprise software performance. Eligible products were chosen from over 270 categories published by SoftwareReviews. The list features solutions from categories such as social media management, cloud computing, HR automation, scheduling, team communication, and business analytics, which represent the tools driving organizational success today. Software solutions that perform well across all key areas are those that users consider some of the most helpful for meeting organizational goals. For example, well-rounded solutions support better decision-making, streamline operations, and drive stronger results. In environments where organizations face growing demands, tight deadlines, and increasing complexity, having software that performs well in multiple areas can be a decisive factor in achieving long-term success. In SoftwareReviews terms, this reflects a solution that combines robust features with an exceptional customer experience, delivers measurable business value, and earns strong user endorsement. Info-Tech identified the top-rated solutions by evaluating real end-user feedback and collecting up to 130 data points on software performance. These results are aggregated into a Composite Score (CS), which reflects overall user satisfaction and determines each product's placement within the list. The firm's methodology ensures that rankings are based entirely on authentic user reviews, free from analyst opinions or vendor influence. Top-Rated Software Solutions That Shaped Success Over the Past Year The following ranked list highlights the top software solutions recognized by users for exceptional performance and user satisfaction across various business functions. Each tool consistently supported key operations and helped organizations achieve their goals. Publer, 9.18 CS, enables scheduling, collaboration, and analytics across multiple social media platforms. Amazon EC2, 9.14 CS, a virtual computing service provided by Amazon Web Services. Rippling, 9.10 CS, simplifies HR, IT, payroll, and spend management with an all-in-one platform. Calendly, 9.07 CS, is a hub for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails. Google Cloud, 9.05 CS, provides the building blocks to quickly develop everything from simple websites to complex applications. Slack, 9.03 CS, aligns teams, boosts productivity, and reduces stress by organizing communication in a shared, accessible workspace. Google Drive, 9.02 CS, enables organizations to create, store, share, and collaborate in the cloud with minimal risk or disruption. Zulip, 9.00 CS, helps make communication organized and efficient. ChatGPT, 8.99 CS, is used for providing insights, automating tasks, and witnessing the future of AI, all in one place. Microsoft Power BI, 8.98 CS, is a business analytics tool that visualizes data and shares insights. 'As organizations navigate economic pressures and rapidly changing market conditions, software solutions that offer reliable performance across multiple functions have become essential,' says Emily Wright, senior research analyst at Info-Tech Research Group. 'Software that drives operational efficiency, enhances collaboration, and adapts to shifting business needs is critical for sustaining competitiveness and accelerating growth.' Info-Tech's top-rated software solutions list is intended to help organizations choose solutions that deliver exceptional performance across various functions. By spotlighting tools that consistently meet high standards of reliability and user satisfaction, this list showcases solutions that have a significant impact on operational success, empowering teams to achieve more and stay competitive. User assessments of software categories on Info-Tech Research Group's SoftwareReviews platform provide an accurate and detailed view of the constantly changing market. Rankings are informed by the data from users and IT professionals who have intimate experience with the software throughout the procurement, implementation, and maintenance processes. For more information about Info-Tech's SoftwareReviews, the Data Quadrant, or the Emotional Footprint, or to access resources to support the software selection process across a variety of categories, visit About Info-Tech Research Group Info-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@ For information about Info-Tech Research Group or to access the latest research, visit and connect via LinkedIn and X. About SoftwareReviews SoftwareReviews is a division of Info-Tech Research Group, a world-class technology research and advisory firm. SoftwareReviews empowers organizations with the best data, insights, and advice to improve the software buying and selling experience. For buyers, SoftwareReviews' proven software selection methodologies, customer insights, and technology advisors help maximize success with technology decisions. For providers, the firm helps build more effective marketing, product, and sales processes with expert analysts, how-to research, customer-centric marketing content, and comprehensive analysis of the buyer landscape.
