Latest news with #CalloftheBlue
Hans India
26-05-2025
- Automotive
- Hans India
Biking event ‘Call of the Blue' enthrals enthusiasts
Mysuru: India Yamaha Motor Pvt. Ltd. held its signature 'Call of the Blue' weekend event in Mysuru on Sunday, drawing over 700 motorcycle enthusiasts and riders to the GRS Fantasy Park. The event featured a range of experiential activities aimed at promoting Yamaha's premium two-wheelers and strengthening engagement with the local biking community. Participants took part in riding challenges such as the Gymkhana ride and slow balancing on a wooden plank, with expert guidance provided to help refine techniques. The event also offered hands-on interactions with Yamaha's current product lineup, highlighting features such as advanced safety, performance, and design. The initiative is part of Yamaha's ongoing nationwide campaign to build a stronger riding culture and connect with enthusiasts through immersive experiences. The Mysuru event included a Biker's Café, a MotoGP gaming zone, and stalls featuring Yamaha accessories and merchandise. Yamaha's current product range includes sport, commuter, and maxi-scooter models such as the R3 (321cc), MT-03 (321cc), YZF-R15 series, MT-15 V2, FZ-X, and the AEROX 155, among others in the 125cc and 149cc segments. The 'Call of the Blue' campaign was launched to promote Yamaha's performance-oriented image and engage with India's growing base of young motorcyclists. Similar events are planned across other Indian cities in the coming months.
Hans India
25-05-2025
- Automotive
- Hans India
Yamaha Hosts ‘Call of the Blue' enthrals enthusiasts
Mysuru: India Yamaha Motor Pvt. Ltd. held its signature 'Call of the Blue' weekend event in Mysuru on Sunday, drawing over 700 motorcycle enthusiasts and riders to the GRS Fantasy Park. The event featured a range of experiential activities aimed at promoting Yamaha's premium two-wheelers and strengthening engagement with the local biking community. Participants took part in riding challenges such as the Gymkhana ride and slow balancing on a wooden plank, with expert guidance provided to help refine techniques. The event also offered hands-on interactions with Yamaha's current product lineup, highlighting features such as advanced safety, performance, and design. The initiative is part of Yamaha's ongoing nationwide campaign to build a stronger riding culture and connect with enthusiasts through immersive experiences. The Mysuru event included a Biker's Café, a MotoGP gaming zone, and stalls featuring Yamaha accessories and merchandise. Yamaha's current product range includes sport, commuter, and maxi-scooter models such as the R3 (321cc), MT-03 (321cc), YZF-R15 series, MT-15 V2, FZ-X, and the AEROX 155, among others in the 125cc and 149cc segments. The 'Call of the Blue' campaign was launched to promote Yamaha's performance-oriented image and engage with India's growing base of young motorcyclists. Similar events are planned across other Indian cities in the coming months.
United News of India
06-05-2025
- Automotive
- United News of India
Yamaha launches 2025 Aerox 155 version S
Chennai, May 6 (UNI) India Yamaha Motor (IYM), under its premier brand campaign-The Call of the Blue, today announced the launch of striking new colours for 2025 Aerox 155 version S model. The maxi-sports scooter, with advanced smart key technology, will be available in iconic - Racing Blue and distinct - Ice Fluo Vermillion shade and new visual appeal. Complimenting the lifestyle of today's urban youth, the Aerox 155 truly embodies Yamaha's spirit of performance, style, and innovation, IYM said in a statement. Exclusively sold through Yamaha's Blue Square Showrooms, the Aerox 155 version S in both the colours - Ice Fluo Vermillion and Racing Blue – will be sold at Rs 1,53,430/- (Ex-showroom, Delhi), while the Aerox 155 in Metallic Black will continue to be available at Rs 150,130/- (Ex-showroom, Delhi). These exciting updates reinforce Yamaha's commitment to meet the evolving customer needs and enhance their brand experience, thereby increasing customer engagement and driving consistent growth in the maxi-sports scooter segment. UNI GV 1720
