Latest news with #CampaLemon
Zawya
19-02-2025
- Business
- Zawya
Campa Cola partners with noon Minutes for exclusive UAE e-commerce distribution
India's iconic drink, available in under 15 minutes starting early March. Dubai, UAE – noon Minutes is proud to announce an exclusive e-commerce partnership with Campa Cola, the iconic beverage brand, to bring its range of products to customers across the UAE with rapid delivery. This strategic collaboration enhances accessibility for consumers while strengthening noon Minutes' beverage portfolio. Following its successful debut at Gulfood 2025, Campa Cola will be available exclusively through noon Minutes across the UAE starting early March, ensuring seamless online availability with delivery in minutes. Ali Kafil-Hussain, Chief of Staff, noon, added: "At noon Minutes, we're proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa Cola, with its iconic legacy, is a perfect addition to our portfolio. We're excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand's reach, ensuring more people enjoy Campa Cola faster than ever. Our mission remains clear—bringing great products to customers faster than ever." As demand for convenience grows, this partnership helps Campa Cola scale rapidly in the region using noon's advanced logistics and digital reach. Ketan Mody, COO of Reliance Consumer Products Ltd, commented: 'We are excited to announce Campa Cola's exclusive partnership with noon Minutes. As we continue to grow our presence in the UAE, e-commerce plays a critical role in our strategy to reach more consumers. noon's reputation for innovation and robust logistics infrastructure makes it the perfect partner to bring Campa Cola to consumers across the UAE with ease. We look forward to seeing the brand's continued success as it expands its digital footprint.' The exclusive e-commerce partnership allows consumers to purchase a range of Campa Cola products—including Campa Cola, Campa Lemon and Campa Orange—exclusively on noon Minutes, available through the noon superapp. Orders will be delivered in 15 minutes or less across the UAE, ensuring a fast and seamless shopping experience. ABOUT was founded with the objective of fostering an ecosystem of regionally based digital companies in order to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Media requests, including interviews, can be directed to pr@ About Reliance Consumer Products Limited (RCPL): RCPL is the FMCG arm of Reliance Industries Ltd. on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, Reliance Consumer Products blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm's length of desire. Backed by the robust infrastructure and trust of Reliance Industries Ltd, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation's growth. Reliance Consumer Products is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today's consumer.
Mid East Info
18-02-2025
- Business
- Mid East Info
RELIANCE CONSUMER PRODUCTS ENTERS THE UAE WITH THE LAUNCH OF CAMPA COLA AT GULFOOD 2025 - Middle East Business News and Information
Partners with Agthia Group to Refresh UAE. Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, officially launched the Indian legacy brand Campa Cola in the UAE at the 30th edition of Gulfood, the world's largest F&B sourcing event. This debut marks RCPL's first entry into the United Arab Emirates and reaffirms its long-term commitment to the region. Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola's entry into the beverages industry in the UAE is being launched with partner Agthia Group, one of the region's leading food & beverage companies. Ketan Mody, COO of Reliance Consumer Products Ltd, said: 'We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE. Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn't just a drink; it's a revival of a legacy, a taste of India, and a celebration of the spirit of today's youth. We're confident it will introduce a new wave of fans to its refreshing taste across all consumers in the UAE and spark nostalgia amongst Indian expats connecting them to their roots' said Mody. Commenting on the partnership, Agthia's Chief Executive Officer, Alan Smith, said , 'We're thrilled to partner with Reliance Consumer Products to bring Campa Cola to the UAE. This iconic brand holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian expatriate community in the UAE, and local consumers alike. This partnership further strengthens Agthia's diverse beverage portfolio and reinforces our leadership in the region's dynamic market. With our robust distribution network and market expertise, we're excited to reintroduce Campa Cola to a new generation of consumers in the UAE.' Campa Cola, with its refreshing taste and fizzy stimulation, positioned as an enabler of grit and determination, the brand celebrates the fearless, never-give-up attitude of today's youth. It is more than just a beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa Cola is set to become a favourite among consumers. The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola Zero. From its eye-catching refreshed red and purple packaging to its promise of a competitively priced product, Campa Cola is well on its way to becoming a modern-day success story, making it ever more relevant to the UAE. About Reliance Consumer Products Limited (RCPL) : RCPL is the FMCG arm of Reliance Industries Ltd. on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, Reliance Consumer Products blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm's length of desire. Backed by the robust infrastructure and trust of Reliance Industries Ltd, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation's growth. Reliance Consumer Products is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today's consumer. About Agthia: Agthia Group PJSC is a leading Abu Dhabi-based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol 'AGTHIA'. Agthia Group PJSC is part of ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy. The Group's assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. Agthia offers a world-class portfolio of integrated businesses providing high-quality and trusted food and beverage products for consumers across the UAE, GCC, Turkey, the wider Middle East, South America and Asia. More than 12,000 employees are engaged in the manufacturing, distribution, and marketing of various products in categories such as Water & Food (Al Ain Water, Al Bayan, Alpin Natural Spring Water, VOSS, Al Ain Food & Trading Items); Snacking (Al Foah, Al Faysal Bakery & Sweets, BMB, Abu Auf); Protein & Frozen (Nabil Foods, Atyab, Al Ain Frozen Vegetables); and Agri-Business (Grand Mills, Agrivita).
Zawya
18-02-2025
- Business
- Zawya
India's Reliance launches home-grown cola brand 'Campa' in UAE
India's Reliance Consumer Products on Tuesday launched its home-grown cola brand, Campa Cola, in the United Arab Emirates, marking the brand's first foray into the global market dominated by U.S. beverage giants PepsiCo and Coca-Cola. The FMCG arm of Mukesh Ambani's Reliance Group said it has partnered with UAE-based food and beverage firm Agthia Group for the launch, but did not disclose any details of the deal, including the financial terms. The deal marks Campa Cola's first overseas expansion since its 2023 revival by Reliance Industries. It was a prominent brand in the 1970s and 1980s, but waned after PepsiCo and Coca-Cola entered India in 1991 and surged in popularity. "We believe it (Campa) will strongly resonate with the significant Indian expatriate community in the UAE, and, local consumers alike," Agthia CEO Alan Smith said. Campa Cola's entry into the rapidly growing soft drinks market in the UAE, which research firm Statista estimates to be around $1 billion, will put it in direct competition with Coca-Cola and Pepsi, and other local brands. The Campa portfolio in UAE will initially include Campa Cola, Campa Lemon, Campa Orange and Cola Zero - the sugar-free version of the beverage - and will bear the original red and purple packaging, Reliance Consumer said. (Reporting by Kashish Tandon in Bengaluru; Editing by Shinjini Ganguli)
Reuters
18-02-2025
- Business
- Reuters
India's Reliance launches home-grown cola brand 'Campa' in UAE
Feb 18 (Reuters) - India's Reliance Consumer Products on Tuesday launched its home-grown cola brand, Campa Cola, in the United Arab Emirates, marking the brand's first foray into the global market dominated by U.S. beverage giants PepsiCo (PEP.O), opens new tab and Coca-Cola (KO.N), opens new tab. The FMCG arm of Mukesh Ambani's Reliance Group said it has partnered with UAE-based food and beverage firm Agthia Group ( opens new tab for the launch, but did not disclose any details of the deal, including the financial terms. The deal marks Campa Cola's first overseas expansion since its 2023 revival by Reliance Industries. It was a prominent brand in the 1970s and 1980s, but waned after PepsiCo and Coca-Cola entered India in 1991 and surged in popularity. "We believe it (Campa) will strongly resonate with the significant Indian expatriate community in the UAE, and, local consumers alike," Agthia CEO Alan Smith said. Campa Cola's entry into the rapidly growing soft drinks market in the UAE, which research firm Statista estimates to be around $1 billion, will put it in direct competition with Coca-Cola and Pepsi, and other local brands. The Campa portfolio in UAE will initially include Campa Cola, Campa Lemon, Campa Orange and Cola Zero - the sugar-free version of the beverage - and will bear the original red and purple packaging, Reliance Consumer said.
