Latest news with #CannesLionsInternationalFestivalofCreativity
The Star
3 hours ago
- Business
- The Star
LinkedIn CEO to take over Office, more AI duties in Microsoft executive shuffle
FILE PHOTO: LinkedIn CEO Ryan Roslansky attends a conference at the Cannes Lions International Festival of Creativity in Cannes, France, June 21, 2022. REUTERS/Eric Gaillard/File Photo SAN FRANCISCO (Reuters) -The CEO of LinkedIn will take additional responsibility for Microsoft's Office products, while an executive responsible for one of the company's leading business-to-business artificial intelligence products will start reporting to head of the company's Windows unit, according to a memo from Microsoft CEO Satya Nadella viewed by Reuters. Ryan Roslansky, who oversees the business-focused social network owned by Microsoft, will remain CEO of LinkedIn but also oversee products such as Word and Excel and also "Copilot," Microsoft's leading AI product, within the company's productivity software suite, the memo said. Roslansky will report to Rajesh Jha, who oversees Microsoft Windows and Teams, among other duties. The memo said existing Office leaders Sumit Chauhan and Gaurav Sareen will report to Jha as well. Also moving to report to Jha will be Charles Lamanna, who leads "Copilot" for business and industrial users, the memo said. (Reporting by Stephen Nellis in San FranciscoEditing by Nick Zieminski)
Business Insider
3 hours ago
- Business
- Business Insider
Marketing leaders from Citi, Salesforce and BCG share a stage with music legend will.i.am at BI's Cannes Lions breakfast event
The convergence of marketing, media, and technology has made the job of chief marketing officer more complex, and more full of possibilities. Business Insider zeroes in on this trend in its third-annual CMO Insider Breakfast at this year's Cannes Lions International Festival of Creativity on June 17, 2025. BCG is the founding sponsor of the event. The event — titled "The Age of Convergence: Is Your Brand Built to Win?" — will explore how brands need to be especially bold to stand out in this period of rapid transformation. Speakers will talk about how brands can be distinctive in this demanding environment where consumers want a seamless experience from virtual to physical worlds, and seek meaningful engagement despite the flood of content coming from various sources. The invite-only event will convene CMOs from the largest brands in the world to both learn and discuss how these trends are affecting their roles and responsibilities—and how they can better address the ramifications. The event will feature three sessions featuring the following speakers: music icon and founder and CEO of will be interviewed by Business Insider's editor in chief, Jamie Heller, about the intersection of innovation, tech, and culture. The renowned musical artist will provide insights for brands that are looking to leverage storytelling amid this state of convergence. Jessica Apotheker, BCG's global chief marketing officer, managing director and senior partner, joins Business Insider's Maggie Millanow, chief revenue officer, to share exclusive insights on transformation and innovation from BCG's annual CMO survey. An industry leadership panel featuring Alex Craddock, CMO and chief content officer at Citi; Ariel Kelman, president and CMO at Salesforce; Kory Marchisotto, CMO, e.l.f. Beauty; and Melody Lee, chief marketing officer at Mercedes-Benz USA. The panel — moderated by Business Insider's editor in chief, Life, Joi-Marie McKenzie — will focus on how marketers are blending AI, storytelling, and cultural relevance to connect with their customers. Business Insider will publish a detailed recap of the event at a later time.
Fast Company
a day ago
- Business
- Fast Company
2024 was Apple's year for advertising—or was it?
The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we're back to talk about brand culture more broadly. Of course that will involve AI from time to time, but I'll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture. Everyone says they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I'll be popping up in your feed once every month as part of the Fast Company Podcast Network. Okay, here's what you'll hear on the first episode of season two. Apple's big (creative) year For those who don't know or are unfamiliar, the Cannes Lions International Festival of Creativity is part awards show, part industry conference, and probably the biggest annual gathering of brands, marketers, entertainment folks, tech folks, and media on the planet. Anything and anyone that touches a brand—from social platforms to sports stars and celebrities—is there. This year, ahead of the festival that kicks off June 16, Apple has been named the Creative Marketer of the Year. Now, Apple is an iconic marketer, an all-time, first ballot Hall of Famer. But in my opinion, 2024 has been a bit of a mixed bag. So why is this Apple's year? To discuss where this past year fits in the pantheon of Apple's greatest hits, I called up Elizabeth Paul. A strategist by trade, Paul is the chief brand officer at award-winning ad shop the Martin Agency. You'll know their work for major brands like Geico, UPS, the new Axe work with Pete Davidson, and much more. More importantly, she's always up for some hot take banter about the work and culture around advertising and brands. Paul told me when she was rewatching a lot of Apple's 2024 work, she kept thinking about whether any of it would fit into her top 5 list of Apple's all-time work. 'Is there anything this year that would dislodge something else that I've loved for a long time?' she says. 'I would say the thing that got closest to me was 'Someday,' which is beautifully done and really powerful.' Listen to the podcast to hear us break down our top 5 lists of all-time Apple ads. Driving brand entertainment Last month, a new doc called The Seat debuted on Netflix about how Mercedes' Formula One team decided on a successor for racing legend Lewis Hamilton. Hamilton had announced his departure, so the racing giant was forced to strategize its next move quickly and discreetly. That's where WhatsApp comes in. The entire process of evaluating and naming young Italian driver Andrea Kimi Antonelli played out over the messaging app. The Seat is not only a feature documentary, but an excellent piece of brand entertainment, produced in partnership with WhatsApp. This episode I was excited to chat with Meta's head of global consumer marketing Eshan Ponnadurai to talk about the process behind the doc, as well as the role it plays in the brand's overall strategy. Esh has worked on major brands from Ford and P&G, to Uber, YouTube and Google. He's got a long history of finding compelling and authentic brand stories to tell in unique ways. Here, we find out what The Seat takes from past successful work, particularly WhatsApp's award-winning doc work We Are Ayenda, and its Giannis Antetokounmpo film Ugo: A Homecoming Story, as well as the precedent it sets for the future. 'The primary thing was knowing what people are going to be interested in,' says Ponnadurai. ''How did you get to this driver? Why him? What's his story?' That's the hook. That's what people are tuning in for. And then organically, how does WhatsApp play a role here? So I think the balance is always (between) what is the right story and what people are interested in, and where the product naturally fits. The danger sometimes can be the inverse: 'We wanna sell you something, where's the story?''
Yahoo
6 days ago
- Business
- Yahoo
WEIR AI, Official Partner, Debuts Public Identity Management™ at Cannes Lions International Festival of Creativity 2025
Public Identity Management™ Trailblazers: Official Partners of the Cannes Lions International Festival of Creativity CANNES, France, May 29, 2025 /PRNewswire/ -- WEIR AI, an official sponsor of Cannes Lions 2025, will showcase its new Public Identity Management™ technology at the Cannes Lions International Festival of Creativity (June 16-20, 2025). WEIR AI is tackling a key question in today's digital world: "Who Owns Your Face?" Visitors to WEIR AI's Lions Beach House can demo the technology and see for themselves. People's faces and identities increasingly appear on platforms, from social media posts to ad campaigns, often without their knowledge or permission. This can lead to privacy violations, identity theft, and misrepresentation. Meanwhile, companies face a dilemma: they need identity data to improve their services, but have paid billions in fines for mishandling this same information, like Google's $1.3 billion settlement just last week. To address these growing challenges, WEIR AI has developed a solution that benefits both individuals and businesses. For individuals, it gives people control over their digital likeness and the ability to set rules for how their image can be used. For businesses, it creates a clear framework to respect identity rights while opening new revenue opportunities. WEIR AI's patent-pending technology identifies when you appear in digital content, like social media posts or ad campaigns. The system integrates with platforms to enforce your rights, enabling controlled actions whether removing unauthorized content, ensuring proper attribution, or facilitating compensation when commercial use is allowed. "People deserve control over how their own faces and identities are used, and companies need a better way to respect these rights," said CEO Gary McCoy, who worked in privacy and AI at Meta, Microsoft, and Snowflake before starting WEIR AI to give people more control over their digital lives. CTO Tal Hassner brings decades of technical expertise developing the science behind modern recognition platforms and the products that made these technologies widely available. He led face recognition research for AWS Rekognition and research and product teams at Meta AI. With over 100 scientific papers and 18,000+ citations, Hassner is a respected leader in identity technology and AI safety. "When we first created face recognition, it was used in ways we didn't expect," said Hassner. "At WEIR AI, we're making recognition not just accurate, but safe, private and fair." The immersive experience features expert talks and interactive demos where guests can explore how the technology helps protect digital identities while generating new business opportunities for content creators, brands, and platforms. Based in Menlo Park, California, WEIR AI is a public benefit corporation developing technologies that protect people from AI-based threats while creating new opportunities. Inspired by structures that control the flow of water, the name WEIR reflects our mission to empower people and businesses to shape how AI affects them—preserving their agency in a digital world. WEIR AI is AI for the Human Era. For more information please visit: and Connect with WEIR on LinkedIn for all Cannes Lions 2025 updates: Media Inquiries Please Contact: Erica Hamilton | PR Director | LIQUID SOUL Media | 395824@ | 404-759-9678 View original content to download multimedia: SOURCE WEIR AI Sign in to access your portfolio
The Star
08-05-2025
- Business
- The Star
Warner Bros Discovery misses revenue estimates on box office weakness
FILE PHOTO: The Warner Bros logo is seen during the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. REUTERS/Eric Gaillard/File Photo (Reuters) - Warner Bros Discovery missed first-quarter revenue estimates on Thursday, weighed down by a lack of big box office hits from its studio and weakness in its traditional TV business as consumers continued to abandon cable for streaming. Like others in the media business, Warner Bros Discovery is losing thousands of cable TV subscribers each year, putting pressure on the company to consistently produce hit content and boost profitability in its streaming business. The threat of U.S. tariffs on foreign-made films has also added to the headaches of an industry whose biggest-budget films are often produced across several continents. WBD struggled in the January-March quarter to replicate the success of last year's "Dune: Part Two," which grossed more than $700 million. The company's marquee release for the period, Bong Joon Ho's sci-fi dark comedy "Mickey 17," earned only slightly more than its reported budget at the box office. That meant studios revenue fell 18% to $2.31 billion, missing estimates of $2.73 billion, according to Visible Alpha. The company has, however, made a strong start to the second quarter with Ryan Coogler's horror film "Sinners" and the blockbuster "A Minecraft Movie," which has raked in nearly $900 million globally, making it the biggest release of 2025 so far. Its summer lineup also looks strong with "Superman," directed by Marvel's long-time hitmaker James Gunn, set to release in July. Revenue at the TV networks segment, which includes CNN, Discovery Channel and Animal Planet, fell 7%. Overall, revenue fell 10% in the first three months of 2025 to $8.98 billion, missing analysts' average estimate of $9.60 billion, according to data compiled by LSEG. (Reporting by Aditya Soni in Bengaluru; Editing by Shounak Dasgupta)
