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Gucci's Chief Industrial, Supply Chain Officer Massimo Vian Has Exited Brand
Gucci's Chief Industrial, Supply Chain Officer Massimo Vian Has Exited Brand

Yahoo

time22-05-2025

  • Business
  • Yahoo

Gucci's Chief Industrial, Supply Chain Officer Massimo Vian Has Exited Brand

MILAN — Gucci's chief industrial and supply chain officer Massimo Vian has exited the company. According to sources, he left Gucci for personal reasons and in agreement with the brand. More from WWD Elle Fanning Shimmers in Floral Armani Privé Dress and Gives a Sartorial Nod to 'Brat Summer' at the 2025 Cannes Film Festival Scarlett Johansson Pops in Hot White Prada Pumps at 2025 Cannes Film Festival Emily Ratajkowski Shows Off Two Ways of Styling Gucci Platform Mules While Filming Campaign in Cannes The departure is seen as being in sync with Gucci's chief executive officer Stefano Cantino's reorganization. WWD has learned that following Vian's departure, the industrial operations units that previously reported to him — leather goods, footwear, ready-to-wear, and jewelry — will report directly to Cantino. 'This development is understood to align with Gucci's ambition to sharpen its focus on the growth of its core business categories,' said one market source. 'Streamlining reporting lines is intended to enhance coordination across product categories and accelerate decision-making, enabling a more integrated approach to product strategy and strengthening the link between planning and execution.' Additional changes are in the pipeline, sources say, adding that Cantino's role supervising the industrial operations is believed to be ad interim. As reported, Vian was named to his role at Gucci in January 2024. This was a new position, signaling the increasing attention Italian luxury goods companies are paying to control the organization and structure of the key manufacturing pipeline. Before Gucci, he was chief operating officer at Prada, which he joined in 2020 after a brief stint as CEO at cashmere brand Falconeri. Previously, he was CEO for product and operations at Luxottica Group. He left the Italian giant eyewear manufacturer in 2017 after 13 years. He had initially joined Luxottica as head of industrial engineering. Separately, Vian has most recently made some online news for a fine he has received from the Bourse watchdog Consob for a private investment he made in 2020 that sources believe refer to insider trading, although he is said to be taking legal action to ascertain that he is extraneous to the facts. Since his appointment as CEO in October last year, Cantino has been restructuring his team, navigating the uncertain global scenario, tapping Demna as successor to Sabato De Sarno and aiming to reverse declining revenues at Gucci, which fell 25 percent in the first quarter of 2025, dragged down by low traffic and anemic demand for carryover styles. This week, as reported, he named Maria Cristina Lomanto, currently executive vice president, brand general manager, to the post of president of Europe, the Middle East and Africa, effective June 1. She will report to chief commercial officer Cayetano Fabry and succeed Matteo Mascazzini. Marcello Costa was also promoted to chief merchandising officer. Among other key changes under Cantino's watch have included the arrival of Valérie Leberichel from Givenchy as senior vice president of global communications at Gucci; Francesco Falai, named chief people officer; Marcello Mastrogiacomo from Armani Beauty Global as VP of digital marketing and media, a new role, and Christophe Marque, who joined last month from DFS Group, a subsidiary of LVMH Möet Hennessy Louis Vuitton, as president and CEO of Gucci Americas. Best of WWD EXCLUSIVE: Maje Names Charlotte Tasset Ferrec CEO Nadja Swarovski Exits Family Company Amid Ongoing Corporate Shakeup Aeffe MD Exits Fashion Group

Gucci Taps Demna, Balenciaga's Creative Director, as New Designer
Gucci Taps Demna, Balenciaga's Creative Director, as New Designer

New York Times

time13-03-2025

  • Business
  • New York Times

Gucci Taps Demna, Balenciaga's Creative Director, as New Designer

The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, boundary-breaking brands of the last decade, as its new artistic director. He will be in charge of women's wear, men's wear and accessories. Gucci and Balenciaga are owned by Kering, the French conglomerate that also owns Saint Laurent, McQueen, Brioni and Bottega Veneta. A new designer for Balenciaga has not been announced. 'Gucci stands for fashion authority,' Stefano Cantino, the chief executive of Gucci, said. 'This is what we want to bring back.' Demna will be the first 'star' designer with a proven track record in Gucci's 104-year history, a seeming acknowledgment of the crisis it has experienced over the last two years after an apparent attempt to recast itself as a timeless luxury brand. Revenue plunged 23 percent in 2024, and the Kering stock price has more than halved since 2023. (Gucci is by far the largest brand in the Kering stable.) The appointment will add yet more turmoil to an already unsettled fashion world in which a record number of fashion companies have changed design heads in the last year. Half of Kering's brands alone will have new designers in 2025. 'We were looking for a strong and opinionated designer,' Mr. Cantino said. 'Demna is one of the few.' He brings with him not just design skills, Mr. Cantino said, but 'an understanding of contemporary culture, of what is luxury today and a deep understanding of the new generation.' Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times. Thank you for your patience while we verify access. Already a subscriber? Log in. Want all of The Times? Subscribe.

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