Latest news with #CardanoFoundation
Forbes
9 hours ago
- Business
- Forbes
Blockchain's Role In Fighting Food Fraud: Is Your Food Lying To You?
Frederik Gregaard, CEO, Cardano Foundation Navigating blockchain's impact on global finance & governance. Does the maple syrup you poured on your pancakes this morning actually contain just maple syrup? Or has an unscrupulous seller added in corn syrup, cane sugar or synthetic sweeteners that you would never choose to consume? What we eat has consequences for our health, well-being and finances, but even well-informed consumers can fall subject to food puffing or fraud. Food fraud (the act of misleading consumers to believe a product is something other than it is) is one of the most widespread global crimes affecting both companies and consumers today, with some recent estimates putting the cost of food fraud at $40 billion annually. The effects for both the businesses who engage unknowingly with unscrupulous providers and consumers are far-reaching, affecting both consumer trust and potentially business reputation. In some cases, food fraud can lead to serious health risks. It is not a problem we can afford to ignore. So, what can the average food or beverage provider do about this? Government regulation, though it catches some fraud, cannot combat all of it as much as government agencies might try. Notable examples in the past couple of decades of bad actors that agencies have caught and prosecuted include the melamine scandal in China, whereby kidney damaging chemicals were added to infant milk, or the widespread olive oil and horse meat frauds in Europe. For every notable case that gets uncovered, however, there are many more slipping under the radar. Food fraud isn't a new problem: For as long as there has been food, there has been food fraud. As far back as the Middle Ages, records highlight vendors adding chalk to flour, lead as a sweetener or shells, stones or dust to spices. What is new, however, is our capability to deal with it. Evolutions in technology can give us an answer to food fraud that we have never had before. That answer is blockchain. Why Blockchain Is Uniquely Suited To Combat Food Fraud For those unfamiliar with blockchain technology, a simple explanation is that it provides a shared ledger that stores records across a wide computer network, making it one of the most transparent, immutable and tamper-resistant technologies in the world. While traditional and smaller businesses have sometimes been slow to adopt new technologies, blockchain is one solution that has the ability to revolutionize supply chain traceability and authentication. Traditional supply chains, particularly for more traditional or long-established food and beverage suppliers, often rely on more outdated processes to conduct business: spreadsheets, email orders, manual intake forms, paper-based contracts and other difficult-to-trace processes. These processes make it hard to track products, ensure authenticity and understand transportation or storage conditions. In each of those processes, whereby information cannot be easily verified, the possibility of error or even outright fraud is introduced. This is where blockchain really comes into its own. An Ancient Product Meets The Most Modern Technology In 2021, the Cardano Foundation, in partnership with Scantrust, was given the opportunity to showcase blockchain technology and solve a problem for a unique enterprise: How could small and growing wine producers in Georgia, thought to be some of the oldest wine producers in the world, ensure the authenticity of their products while breathing new life into the knowledge and appreciation of Georgian wine on a global scale? We helped them leverage a bespoke supply chain traceability and anti-counterfeit solution that could allow artisan producers to meet digitally savvy consumers on a global scale. Initially rolled out in partnership with a family-owned vineyard, this solution highlighted how traditional enterprises can be enhanced rather than challenged by modern technology. Built on a connected goods and products platform that provides digitalization for brand protection, supply chain traceability, and consumer engagement, the solution allowed potential customers to scan a QR code on the back of a bottle of wine. From that scan, the consumer could see proof of the wine's authenticity, from grape to bottling and sale. This increased consumer trust and ensured consumers that they were indeed supporting a family-owned and artisan operation as intended. In return, these winemakers were able to connect metadata that might not otherwise have been collectible, meaning they could follow the wine along its journey and see exactly where it ended up. In this case, this included markets they had never sold in before, allowing the organization to extend sales and marketing reach in those areas if they so wished. Similar success stories have been seen with major global organizations. French supermarket conglomerate Carrefour first piloted this technology with chickens in 2018. Siemens, too, has implemented blockchain solutions to help with seafood traceability. Implementing Blockchain Successfully Food fraud may never be fully eliminated, and blockchain, while revolutionary, is not a silver bullet. If you are vetting a solution that promises immediate gains without a bit of trial, error and training, be wary. As an emerging technology, "out-of-the-box" blockchain solutions are not ubiquitous, so partnering with a resourced and knowledgeable provider is essential. As we experienced with our Georgian wine solution, with new practices, employee training and regular testing are essential to a smooth implementation process. This also demands buy-in from all stakeholders. If your entire team isn't on board—and up-to-date on how to use this new technology—you won't get very far. These initial start-up challenges are not insurmountable, though. With some due diligence, it's possible to get past those stumbling blocks and start reaping the benefits of blockchain technology, a solution that I believe poses a modern solution to an ancient problem. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
14-06-2025
- Business
- Yahoo
ADA Hovers Around $0.62 as New Enterprise Product Launch Offsets Whale-Driven Pressure
Cardano's ADA ADA was down 1.71% over the past 24 hours, trading at $0.6229 as of June 14. The asset briefly slipped to $0.6176 before stabilizing, holding its footing despite a sharp wave of selling from large holders. According to recent market data, whales have offloaded over 270 million ADA —worth roughly $170 million — in a move that has added significant pressure to the token's price action during a week marked by geopolitical volatility. Yet, amid the sell-off, the Cardano Foundation unveiled a new product aimed at enterprise adoption. On Thursday, the organization launched Originate, a blockchain-based solution for verifying product origin and authenticity. Designed to help businesses streamline compliance and protect against counterfeits, Originate allows companies to digitize and track critical product data on-chain, enabling instant verification by consumers and regulators. On its website, the Foundation emphasized that Originate is built to strengthen brand trust in industries where supply chain transparency is critical. By positioning itself as a tool for regulatory compliance and consumer assurance, the product may help bolster Cardano's reputation in enterprise circles —especially at a time when investors are searching for real-world use cases beyond DeFi and staking. The announcement comes just days after ADA was added to the Nasdaq Crypto Index, joining Bitcoin and Ethereum. While short-term sentiment remains fragile due to whale behavior and broader risk-off macro trends, Cardano's expanding institutional profile could provide longer-term support. Technical Analysis Highlights ADA ranged between $0.6176 and $0.6428, closing near $0.6229, a 1.71% daily loss. Resistance remains strong near $0.642–$0.645, while price broke below support at $0.636. Heaviest volume spikes occurred after 18:00 GMT as price dipped below $0.62, triggering brief sell-off followed by consolidation. Trend remains bearish with lower highs forming throughout the day, and rejection at $0.635. Price action suggests near-term stabilization, but whales remain dominant in setting market direction Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
14-06-2025
- Business
- Time of India
Cryptocurrency Live News & Updates : ADA Stays Near $0.62 Amid New Product Launch
15 Jun 2025 | 01:25:13 AM IST ADA is currently priced at $0.6229, down 1.71% in 24 hours, as whale activity pressures the market, despite the Cardano Foundation's launch of Originate, a tool for enterprise product verification. Cardano's ADA is facing downward pressure, trading at $0.6229 after a 1.71% decline, largely due to the sale of 270 million ADA by whales amidst geopolitical tensions. However, the Cardano Foundation has launched Originate, a blockchain tool aimed at enhancing enterprise adoption and product verification, which may bolster its market reputation. Meanwhile, the NFT market has seen a significant 37% increase in sales volume, reaching $144.8 million, with Immutable surpassing Ethereum in sales for the first time. Ethereum's whales have accumulated 1.49 million ETH in the past month, indicating strong interest despite recent outflows from spot ETFs. Bitcoin has also crossed the $105,000 mark, while Litecoin struggles with a 4.3% weekly decline due to market volatility caused by geopolitical events. The overall cryptocurrency market has been affected, with a $150 billion drop in capitalization, highlighting the interconnectedness of these developments. Show more
Economic Times
14-06-2025
- Business
- Economic Times
Cryptocurrency Live News & Updates : ADA Stays Near $0.62 Amid New Product Launch
15 Jun 2025 | 01:25:13 AM IST ADA is currently priced at $0.6229, down 1.71% in 24 hours, as whale activity pressures the market, despite the Cardano Foundation's launch of Originate, a tool for enterprise product verification. Cardano's ADA is facing downward pressure, trading at $0.6229 after a 1.71% decline, largely due to the sale of 270 million ADA by whales amidst geopolitical tensions. However, the Cardano Foundation has launched Originate, a blockchain tool aimed at enhancing enterprise adoption and product verification, which may bolster its market reputation. Meanwhile, the NFT market has seen a significant 37% increase in sales volume, reaching $144.8 million, with Immutable surpassing Ethereum in sales for the first time. Ethereum's whales have accumulated 1.49 million ETH in the past month, indicating strong interest despite recent outflows from spot ETFs. Bitcoin has also crossed the $105,000 mark, while Litecoin struggles with a 4.3% weekly decline due to market volatility caused by geopolitical events. The overall cryptocurrency market has been affected, with a $150 billion drop in capitalization, highlighting the interconnectedness of these developments. Show more
Yahoo
05-04-2025
- Business
- Yahoo
Why Cardano Is Plummeting Today
Cardano (CRYPTO: ADA) is plunging on Thursday. The cryptocurrency lost 8.6% as of 1:50 p.m. ET and was down as much as 9% earlier in the day. The decline comes as the broader crypto market retreats amid growing economic concerns. President Donald Trump's sweeping tariffs, announced yesterday from the White House, have triggered a risk-off sentiment that's hitting the cryptocurrency market particularly hard. The macro news overshadowed a positive announcement from the Cardano Foundation. Trump announced extensive new tariffs on imports from countries around the globe yesterday from the White House Rose Garden. The tariffs are levied on almost every trading partner the U.S. has and their scale and breadth has shocked the market. Some investors had hoped the tariffs would be more limited in scope. The fear that the tariffs have induced has created a "risk-off" environment -- that is, a market in which investors move away from speculative assets toward secure assets. Investors fear that the tariffs will lead to higher inflation and rising interest rates, exacerbating the issue. Cryptocurrency in general is perceived as risky and Cardano was not spared. The body responsible for developing and maintaining Cardano announced Veridian, an open-source digital identity platform intended for both individuals and organizations. Veridian uses open-source "key event receipt infrastructure" (KERI), decentralized identifiers, and "authentic chained data container" (ACDC) credentials to verify identities and authenticate online communication. Alongside the platform itself, the foundation released the Veridian Wallet, which allows users to manage their credentials, private keys, and identifiers. The technology is designed to increase trust in the Cardano blockchain, potentially expanding its enterprise use cases. The new technology highlights the foundation's commitment to pushing Cardano forward. Still, given the state of the market, I would hold off on Cardano for now. Before you buy stock in Cardano, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Cardano wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $676,774!* Now, it's worth noting Stock Advisor's total average return is 824% — a market-crushing outperformance compared to 164% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of April 1, 2025 Johnny Rice has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Cardano. The Motley Fool has a disclosure policy. Why Cardano Is Plummeting Today was originally published by The Motley Fool
