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Associated Press
25-03-2025
- Business
- Associated Press
New Study Finds 3D Planning Reduces Remodeling Stress, Boosts Confidence in Kitchen & Bath Projects
3D Cloud and Provoke Insights study reveals that those using 3D visualization tools make more confident decisions and experience greater satisfaction with remodels. ST. PETERSBURG, Fla., March 25, 2025 /PRNewswire/ -- A new study from 3D Cloud, in partnership with Provoke Insights, highlights the growing impact of 3D planning and visualization tools on kitchen and bath remodeling. The 3D Cloud Kitchen & Bath Planning Trends Study, 2025 reveals that homeowners and remodelers who use 3D technology experience higher satisfaction, reduced stress, and greater confidence in their decision-making. With remodeling projects being both personal and complex, homeowners are looking for ways to ensure they make the right choices. The research found that more than half of remodelers (54%) used a 3D planner, and of those, 87% found it extremely or very helpful in finalizing purchase decisions. Additionally, 76% agreed that 3D visualization is key to ensuring satisfaction, while 80% said it reduces the stress of making remodeling decisions. Even among those who had not yet used a 3D planner, the demand is evident—54% expressed strong interest in trying one. 'These findings highlight the increasing demand for interactive and immersive tools in the remodeling journey,' said Carly Fink, President and Head of Research at Provoke Insights. '3D planners help homeowners gain confidence, clarify their vision, and make informed decisions, ultimately leading to a better remodeling experience.' Topline results from the study include: 54% used a 3D planner while planning their kitchen or bath remodeling project. 87% who used a kitchen or bath planner found it extremely or very helpful for making final purchase decisions. 76% agree that 3D visualization is important in guaranteeing satisfaction for a remodeling project. 80% agree that 3D reduces the stress of making installation/remodeling decisions. 74% are more likely to work with a retailer that offers 3D. 77% want to use 3D whenever planning a home improvement project. These trends reflect what major kitchen and bath retailers are seeing as they invest in 3D planning and complementary digital tools like calculators and style quizzes. These technologies not only enhance the remodeling experience but also drive customer loyalty, attract high-budget homeowners, and create a competitive advantage. More than just visualization tools, they serve as inspiration and qualification tools, guiding customers through complex design and purchasing decisions. 'The future of kitchen and bath remodeling depends on delivering seamless, technology-driven experiences, and 3D, along with smart digital tools, is at the center of making that happen,' said Beck Besecker, CEO & Co-Founder of 3D Cloud. For more insights and to access the full 3D Cloud Kitchen & Bath Planning Trends Study, 2025, visit About 3D Cloud 3D Cloud is the 3D digital asset management platform for 3D product visualization, 3D kitchen design, 3D product configurators, and 3D room planning as well as the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Product Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include major U.S and U.K.-based home improvement retailers, MillerKnoll, Herman Miller, Kingfisher plc, Bob's Discount Furniture, CITY Furniture, Macy's, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit The 3D Cloud Network is now open to manufacturers looking to syndicate their 3D assets to retailers. For more information or to join, contact 3D Cloud today or visit About the Survey 3D Cloud commissioned Provoke Insights, an independent market research firm, to conduct an online survey among 400 consumers who have undergone a kitchen or bathroom remodel or installation in the past twelve months. The sample was designed to align with U.S. Census demographics, including geography, age, gender, ethnicity, and household income. The survey was distributed in November 2024. Statistical differences between subgroups were analyzed at a 95% confidence level, with a margin of error of ±4.89 percentage points.
Yahoo
07-03-2025
- Business
- Yahoo
New 3D Cloud Study Shows Hybrid Furniture Shopping Now the Dominant Path to Purchase
2025 study by Provoke Insights and 3D Cloud shows surge in online-only shopping while in-store-only declines, and hybrid dominates home furnishings shopping. ST. PETERSBURG, Fla., March 7, 2025 /PRNewswire/ -- Hybrid shopping has become the dominant path to furniture purchases, with online-only shopping continuing to rise while in-store-only shopping declines, according to the newly released 3D Cloud Furniture Shopping Trends Study, 2025. Conducted in partnership with Provoke Insights, the study reveals shifting consumer behaviors reshaping the furniture retail landscape. The research found that 45% of shoppers now engage with both digital and in-store channels, reinforcing the need for a seamless omnichannel experience. At the same time, the percentage of consumers shopping exclusively online has increased, particularly among female shoppers, while in-store-only shopping continues to decline. "The shift in shopping behaviors underscores the growing reliance on digital experiences," said Carly Fink, President and Head of Research at Provoke Insights. "Retailers must ensure they are delivering engaging, seamless, and intuitive digital experiences that enhance both online and in-store journeys. Consumers want the best of both worlds—the convenience of online shopping and the tactile confidence of in-store visits." Topline results from the study include: 45% shopped both online and in-store; 62% of millennials shopped both channels 26% growth in online-only shopping 46% of shoppers visited websites first before purchasing in a store 58% of shoppers want more help with furniture visualization when visiting stores 86% are satisfied with either traditional photos or 3D images, as long as they represent the real product While omnichannel experiences remain critical, the study also highlights the rising focus on AI-powered tools in the furniture industry. Retailers and consumers alike are eager for AI-driven solutions that improve visualization and decision-making, but the challenge remains in finding practical applications that deliver real value. "At 3D Cloud, we've spent years pushing the boundaries of 3D visualization to help retailers meet customers where they are," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "The future of furniture shopping is dynamic, immersive, and full of opportunity. Retailers who embrace a hybrid model and invest in intuitive technology will be the ones who win." The 3D Cloud Furniture Shopping Trends Study, 2025 is available for download at Join us for the 3D Cloud Furniture Shopping Trends Study, 2025 webinar. Don't miss this exclusive opportunity to hear from Beck Besecker of 3D Cloud and Carly Fink of Provoke Insights as they dive into the data and break down key findings from the 3D Cloud Furniture Shopping Trends Study. Reserve your spot today, Register here About 3D Cloud3D Cloud is the 3D digital asset management platform for 3D product visualization, 3D product configurators, and 3D room planning and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Product Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major U.S.-based home improvement retailer, MillerKnoll, Herman Miller, Kingfisher plc, Bob's Discount Furniture, Macy's, Raymour & Flanigan, Flexsteel, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit The 3D Cloud Network is now open to manufacturers looking to syndicate their 3D assets to retailers. For more information or to join, contact 3D Cloud today or visit About the Survey3D Cloud commissioned Provoke Insights, an independent market research firm, to conduct an online survey among 400 furniture purchasers. The sample was designed to match the U.S. Census in terms of geography, age, gender, ethnicity, and household income. The survey was distributed in October 2024. Statistical differences between subgroups were tested at a 95% confidence level, with a margin of error of ±4.89%. View original content to download multimedia: SOURCE 3D Cloud Sign in to access your portfolio
