21-05-2025
Haier Turns To Hi-Fi Specialist KEF For TV Sound Boost
Haier TV M96 Series, 4K QD-Mini LED, Audio Co-engineered with KEF
Haier Smart Home has announced a global partnership with KEF, that will see the British hi-fi specialist tweak the sound on a bunch of its 2025 TV models.
The deal will see KEF co-engineer the sound systems for Haier's upcoming Mini LED and QLED TV lines - including the likes of the M96, M92, M80, and S90 series - which are all set to roll out across 2025.
KEF is famous for audiophile-grade speakers like the Reference and Blade, and the partnership will, we're assured, see the same engineers tuning the sound on Haier TVs.
It's not the first time that KEF and Haier have teamed up for an AV assault; in November last year Haier's Casarte brand announced that KEF's audio smarts and renowned acoustic engineering were used in the likes of the Casarte Art TV Mural.
Back to the new TVs though, and flagship M96 series headlines the lineup - a model that was revealed during the Chinese brand's recent sponsorship of The Australian Open Tennis Championship, where Haier was the official TV and appliance partner.
The 100-inch model in the series boasts a 6.2.2-channel setup, that will be tuned by the same engineers who obsess over KEF's $30,000 speakers.
Even the smaller 75- and 85-inch M96 sets get a 2.2.2 system, promising far more spatial detail than your average built-in TV speaker bar.
The Australian Open partnership will be followed up with an official partnership at the next tennis major, the French Open, which kicks off in Paris next week.
It's clear that, following its official name change last year, the big push into major sporting events and partnerships such as the KEF hook-up, that Haier Smart Home is on the march and keen to establish itself as a major player.
