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Ten20 Craft Brewery launches Churchill Downs Light beer
Ten20 Craft Brewery launches Churchill Downs Light beer

Business Journals

time21-04-2025

  • Business
  • Business Journals

Ten20 Craft Brewery launches Churchill Downs Light beer

THE REMAINDER OF THIS ARTICLE IS FOR PREMIUM MEMBERS Ten20 Craft Brewery and Churchill Downs have joined forces to create a new beer. Story Highlights TEN20 Craft Brewery collaborates with Churchill Downs on new beer. Churchill Downs Light features twin spires and thoroughbred on label. Beer available at TEN20 taprooms and Churchill Downs. Ten20 Craft Brewery claims it has canned the essence of 'the legacy and lifestyle of enjoying a day at the races.' That's some pretty cool marketing speak announcing a new beer collaboration between the brewery and Churchill Downs ahead of the 151st Run for the Roses. GET TO KNOW YOUR CITY Find Local Events Near You Connect with a community of local professionals. Explore All Events The new beer is called Churchill Downs Light, and it's described in a news release as a crisp brew with a clean finish featuring subtle hints of citrus. 'This launch is a toast to community, tradition, and the thrill of the Kentucky Derby,' said Casey Ramage, vice president of marketing and partnerships at Churchill Downs Racetrack in a news release. 'We can't wait for fans to enjoy this light lager, whether they're joining us trackside or celebrating at home.' The beer's label design features the iconic twin spires and the silhouette of a thoroughbred against a backdrop of white polka dots, paying homage to the silks commonly worn by jockeys. 'Creating Churchill Downs Light has been a labor of love—rooted in craftsmanship, community, and celebration,' said Jim McGuire, co-owner of TEN20 Craft Brewery in the news release. 'We set out to brew something approachable and refreshing that embodies the spirit of Churchill Downs, and we're proud to see it come to life alongside an iconic venue like Churchill Downs.' The beer is currently available at the brewery's tap rooms and will be sold on site at Churchill Downs Derby week and beyond. TEN20 opened its flagship brewery in Butchertown, 1020 E. Washington St., in 2020. It expanded to the Anchorage neighborhood at 11505 Park Road the following year. In 2022, the brewery opened a third location in a former Heine Brothers on Douglass Loop in the Highlands, at 2200 Bardstown Road, though that location will close at the end of April. Jim McGuire, TEN20 co-founder, told Louisville Business First the brewery decided not to renew the lease and planned to focus on upgrading its flagship Butchertown location.

ROMEO Y JULIETA & KENTUCKY DERBY PARTNER AGAIN FOR 2025 LIMITED EDITION 'RUN FOR THE ROSES' CIGAR RELEASE
ROMEO Y JULIETA & KENTUCKY DERBY PARTNER AGAIN FOR 2025 LIMITED EDITION 'RUN FOR THE ROSES' CIGAR RELEASE

Yahoo

time14-04-2025

  • Business
  • Yahoo

ROMEO Y JULIETA & KENTUCKY DERBY PARTNER AGAIN FOR 2025 LIMITED EDITION 'RUN FOR THE ROSES' CIGAR RELEASE

FORT LAUDERDALE, Fla., April 14, 2025 /PRNewswire/ -- In proud partnership with the Kentucky Derby® and Churchill Downs®, Romeo y Julieta is excited to unveil the 2025 limited-edition "Run for the Roses®" cigar. This release not only celebrates 151 years of the Kentucky Derby but also marks Romeo y Julieta's 150th anniversary, bringing together two storied institutions in a shared legacy of tradition, excellence and innovation. "We are honored to continue our partnership with Romeo y Julieta for the 2025 Kentucky Derby®," said Casey Ramage, Vice President of Marketing and Partnerships at Churchill Downs®. "As we celebrate the 151st running of the Kentucky Derby, this collaboration reflects our shared commitment to excellence and the enduring spirit of this iconic event." This year's limited-edition release introduces a collector's box: the sequel of the "Run for the Roses®" cigar, featuring an all-new box design and a distinctive blend created by the acclaimed Grupo De Maestros at the Tabacalera De Garcia factory in the Dominican Republic. Aged over 5 years in the factory's cedar room, this exclusive blend is full of rich flavor, depth and complexity. This exquisite 50 x 6 Toro is available in two packaging formats, a 20-count collector's edition box and a commemorative coffin box containing one single cigar. The 20-count boxes will be sold at retailers nationwide and at Liquor Barn stores in KY. The single cigar coffin will be sold at kiosks around Churchill Downs during Derby Week only. "Building on our successful partnership from last year, we've expanded our relationship with Churchill Downs® to make this product available nationwide," said Oliver Hyams, VP of Marketing at Altadis U.S.A. "This unique blend reaffirms our commitment to tradition, excellence, and innovation, making this release a landmark moment for both the Kentucky Derby® and Romeo y Julieta." "We're excited to welcome both premium cigar and Derby enthusiasts to experience this special release at our dedicated race day booth at Churchill Downs® during Derby Week," added Olivia Saad, Brand Manager for Romeo y Julieta. "Additionally, we're offering an immersive experience at the Louisville Thoroughbred Society, a downtown private cigar lounge, giving members and guests a deeper connection to this milestone release." Held annually on the first Saturday in May at the historic Churchill Downs® in Louisville, Ky., the Kentucky Derby® sets the stage for this exclusive release. For the 2025 edition, only 1,350 boxes will be available nationwide, ensuring that this collector's item remains a truly exclusive opportunity for cigar enthusiasts. The product will start shipping on April 15th for retailers to sell in the lead up to the race on May 3rd. Details: Wrapper/Binder/Filler: Nicaragua Strength: Medium-to-full Origin: Dominican Republic Sizes & Costs: Toro (50 x 6), $20 per cigar, $400 for the box Toro (50 x 6) coffin box, $25 per coffin About Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the world's most renowned brands, including Henry Clay, Montecristo, Romeo y Julieta, H. Upmann and Trinidad. If you have ever enjoyed a premium cigar, there's a good chance you've enjoyed a cigar crafted by Altadis U.S.A. Visit for more information. Media Contact:Olivia Saadosaad@ View original content to download multimedia: SOURCE Altadis U.S.A. Sign in to access your portfolio

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