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Trader Joe's latest viral treat sold out in a day, here's when it's back
Trader Joe's latest viral treat sold out in a day, here's when it's back

Miami Herald

time31-05-2025

  • Business
  • Miami Herald

Trader Joe's latest viral treat sold out in a day, here's when it's back

You've got to hand it to Trader Joe's. The grocery retailer knows how to launch new products and get us all to make a fuss about it. Most people shop at Trader Joe's because of their budget-friendly prices on everything from unique snacks and fresh flowers to staples like eggs and milk. But several times a year, Trader Joe's seems to hit it out of the park with new products, releasing items that people go crazy for. Don't miss the move: Subscribe to TheStreet's free daily newsletter Just this year, there was the mini canvas tote bag, which people literally lined up before dawn to get their hands on. The coveted bags were available for about one minute in special-edition pastel shades of blue, pink, purple, and green. The Cashel Blue Cheese Irish Potato Chips have been such a sensation that they earned the title of Trader Joe's #1 new product for the company's 16th Annual Customer Choice Awards. Then in the middle of May, Trader Joe's released a Dubai Chocolate Bar, and people lost their minds. I happen to live in a small-ish city, but we have four Trader Joe's locations here, and I called all of them, hoping to get my hands on the viral snack. No luck. Yes, Costco also has these chocolate bars, but sometimes going to Costco is just a whole thing. Image source: Elliott Cowand Jr/Shutterstock Originally crafted by Dubai-based Fix Dessert Chocolatier and popularized on TikTok in late 2023, the "Can't Get Knafeh of It" bar gained global attention for its unique combination of flavors and textures. So it's no wonder that when Trader Joe's "Dubai Style" pistachio cream and kataifi-filled treats hit the shelves on May 26, they were pretty much gone within a day. By the way, Kataifi is shredded phyllo dough that creates a crispy texture in a sweet cookie-like bar. Think of the Dubai-style dark chocolate bar as a super-elevated Twix. Related: Trader Joe's rivals could learn a lesson from the cult favorite company The Trader Joe's rendition, produced by Turkish chocolatier Patislove, offers a similar taste to the Fix Dessert Chocolatier goodie at a fraction of the cost, making it accessible to a wider audience, per usual for Trader Joe's. Of course, people who know and love Trader Joe's are loyal partly because of its commitment to low prices, and the Dubai chocolate bar was no exception. At just $3.99 for a 3.5-ounce bar, the Trader Joe's nibble was a bargain compared to Costco's Fiorella Dubai chocolate, which will cost $44.99 for three 7-oz. bars. The Fix Dessert Chocolatier version will set you back $150 plus shipping for a box of six. Trader Joe's uses the launch of new products like the Dubai Style chocolate bar as a sort of market test on the fly, giving customers the chance to vote with their wallets. If customers love a product enough that it sells out, and they ask for a restock, the company is likely to respond by bringing it back. Some products - including the Chili & Lime Flavored Rolled Corn Tortilla Chips and the Step up to the Snack Bar Mix - get so popular that they become available year-round. The Dubai Style chocolate bar should be back in stock around June 10, according to my local Trader Joe's. And who knows, if enough customers clamor for it, it just might become a permanent item. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

Trader Joe's Customer Choice Awards 2025: Did your favorite TJ's items make the list?
Trader Joe's Customer Choice Awards 2025: Did your favorite TJ's items make the list?

Yahoo

time29-01-2025

  • Business
  • Yahoo

Trader Joe's Customer Choice Awards 2025: Did your favorite TJ's items make the list?

The 2025 awards season is underway with arguably one of the most important honors just revealed. Trader Joe's announced the 16th annual Customer Choice Awards winners on Monday, with winners ranging from limited-time snacks to cult following products. Every year, Trader Joe's officials ask customers to share which items are their absolute favorites. The results are in — did your favorite product make the list this year? Chili & Lime Flavored Rolled Corn Tortilla Chips once again were crowned the top overall product. The spicy chips won six times over the years in the snack and overall best categories. Runners-up for the overall best category included the steamed pork & ginger soup dumplings, butternut squash mac & cheese, kimbap, and vegetable fried rice. Cashel Blue Cheese Irish Potato Chips won in the new category. This seasonal item will return during the holiday season and provide a taste of one of Ireland's most famous cheeses. From TV dinners to specialty cheese, here are the other top products at Trader Joe's, according to consumers: Spiced Cider won in the beverage category Goat Cheese won for the second year in a row for the cheese category Teeny Tiny Avocados won in the produce category Creamy Spinach & Artichoke Dip won in the appetizer category Hashbrowns won in the breakfast and brunch category for the second year in a row Butter Chicken with Basmati Rice won the lunch and dinner category Brazil Nut Body Butter won in the bath body and home category Sublime Ice Cream Sandwiches won in the sweet treat category Trader Joe's Hall of Fame was created in 2023 to honor repeat winners in the customer choice awards. To be inducted into the Hall of Fame, items must have won the best of awards several times in their category. Here are the six items currently on the list: Chili & Lime Flavored Rolled Corn Tortilla Chips Mandarin Orange Chicken Dark Chocolate Peanut Butter Cups Peanut Butter Filled Pretzel Nuggets Unexpected Cheddar Soy Chorizo According to its website, there are 25 Trader Joe's stores in Florida. Here's where: Boca Raton Bradenton Coral Gables Coral Springs Davie Delray Beach Fort Lauderdale Fort Myers Gainesville Jacksonville Jacksonville Beach Miami (2 locations) Miami Beach Naples Orlando Palm Beach Gardens Palm Harbor Pembroke Pines Sarasota St. Petersburg Tallahassee Tampa Wellington Winter Park Contributing: Ariel Smith, Reno Gazette Journal This article originally appeared on Sarasota Herald-Tribune: Trader Joe's customer product awards 2025 are in. Here the list

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