26-05-2025
Bissell ropes in Kareena Kapoor Khan as the brand ambassador in India
HighlightsBissell has appointed Kareena Kapoor Khan as its brand ambassador for India, aiming to enhance its presence in the Indian market with innovative cleaning solutions. The upcoming campaign features Kareena Kapoor Khan in a bold new avatar, reflecting the modern household's need for style and functionality in cleaning. Max Bissell, President of Global Markets for Bissell Homecare, emphasized that Kareena Kapoor Khan embodies the modern Indian consumer, aligning with the brand's vision to transform homecare into a lifestyle choice.
Bissell
, a global leader in
homecare appliances
, and the name in wet
cleaning solutions
has announced the appointment of
Kareena Kapoor Khan
as its
brand ambassador
for India.
Through this partnership, Bissell aims to deepen its footprint in India, offering cutting-edge cleaning solutions tailored for the
modern Indian home
.
In Bissell's upcoming campaign, Kareena steps into a striking new avatar — embodying the perfect fusion of style, strength, and functionality, much like Bissell's innovative cleaning solutions.
With her fresh, relatable energy, Kareena brings a modern edge to the brand. The campaign reimagines her in a bold, empowering light, reflecting how Bissell helps today's households clean smarter, faster, and more stylish than ever before.
Max Bissell, president global markets, Bissell
Homecare
said "Kapoor embodies the modern Indian consumer—discerning, forward-thinking, and deeply committed to creating a warm, healthy home environment. With her support, we look forward to inspiring more Indian households to embrace smarter, more
stylish cleaning solutions
as we expand our footprint in the country."
Sagar Mehta, director, Cavitak Marketing said, 'This collaboration marks a powerful new chapter for Bissell in India. We see this partnership as a turning point in how Indian consumers perceive homecare—no longer as a chore, but as a lifestyle choice.'
Kareena said, 'I partnered with Bissell because it's not just about cleaning. It's about how clean it makes you feel. Ab mera ghar bhi, Bissell Clean.'
