Latest news with #CelloGroup
Fashion Network
29-05-2025
- Business
- Fashion Network
Eume raises Rs 25 crore, plans retail expansion
Premium travel luggage and accessories brand Eume has raised Rs 25 crore in a Series A equity round led by investor Ashish Kacholia, with participation from existing backers Pradeep Rathod of Cello Group and Prithviraj Kothari of Arvog Financial. The funds will be used to expand Eume's retail presence, enhance team capacity, scale up marketing efforts, and strengthen working capital as it grows within the premium luggage category. 'Our vision is to become India's premier luggage brand- and for that, strong marketing is non-negotiable,' said Eume's founder Naina Parekh, India Retailing reported. 'We will not compromise on brand appeal under any circumstances.' Eume plans to open three flagship stores within 45 days in Bengaluru (at Mall of Asia), Mumbai (Oberoi Sky City), and Hyderabad (Sarath City), as part of its offline growth strategy. 'Eume's sales channels are rapidly expanding,' said the brand's co-founder Pranay Parekh. 'While we've seen robust growth online, our thoughtfully crafted price points are also well received in-person, and that's where offline becomes key.' The brand is also focused on product innovation and premiumisation, tapping into India's evolving travel and lifestyle preferences. Eume's products range from travel luggage and 'Massager Backpacks' to vegan leather handbags and laptop backpacks among others, according to its direct to customer e-commerce store.
Time of India
27-05-2025
- Business
- Time of India
Travel luggage startup EUME raises Rs 25 cr in Series A led by Ashish Kacholia
New Delhi: Premium travel luggage brand EUME has raised Rs 25 crore in a Series A funding round led by investor Ashish Kacholia , with continued backing from early investors including Pradeep Rathod (Cello Group) and Prithviraj Kothari (Arvog Financial), according to a media release on Tuesday. The funds will be used to expand retail presence, strengthen the team, boost marketing, and enhance working capital. The company plans to open flagship stores in Bengaluru (Mall of Asia), Mumbai (Oberoi Sky City), and Hyderabad (Sarath City) over the next 45 days, stepping up its offline expansion strategy. EUME is also preparing to double its product portfolio, focusing on the fast-growing premium travel segment. 'Our vision is to become India's premier luggage brand,' said Naina Parekh , founder of EUME. 'We aim to bring next-level innovation rooted in convenience, paired with striking, aspirational marketing.' 'While we've seen robust growth online, our crafted price points are resonating offline as well,' added Pranay Parekh, Co-founder. 'We're scaling our retail footprint and growing in both B2C and B2B segments.' Founded with a design-first approach, EUME is now gearing up for new launches and category-defining collaborations in the coming quarters.
