Latest news with #Celsius'
Yahoo
29-05-2025
- Business
- Yahoo
Up 37% in 2025, Should You Buy This Soaring Stock Like There's no Tomorrow?
Celsius has achieved rapid revenue growth thanks to its health-forward approach in the energy drink category. But it will be extremely challenging to take market share from the two dominant leaders in the industry. Despite the stock's steep drop, investors are getting no margin of safety from its current valuation. 10 stocks we like better than Celsius › As of May 23, the S&P 500 is down just over 1% this year. That's not a great result thus far, but the broad benchmark has surged since early April thanks to a more positive tone from the investment community. There's one stock that has performed substantially better as it's up 37% in 2025: Celsius Holdings (NASDAQ: CELH). This doesn't take away from the fact that shares are still 62% below their peak. Nonetheless, a huge gain this year can catch the attention of investors looking to put some money to work. Should you buy this beverage stock like there's no tomorrow? There's a lot to think through, particularly on both sides of the argument, before answering that question. By targeting health and wellness enthusiasts with its energy drinks that are made with natural ingredients, Celsius saw terrific growth in the past few years, with revenue catapulting 331% higher between 2021 and 2024. The market caught on to the company's sugar-free beverage options, something that the industry was neglecting to offer. Nowadays, Celsius has the third-highest market share in the energy drink category. The company purchased Alani Nu for $1.8 billion to jump-start growth. Alani Nu not only brings in a female customer demographic, but the up-and-coming energy drink brand posted annualized sales growth of 50% between 2022 and 2024. In 2022, the business struck a deal with PepsiCo. The soft drinks and snacks juggernaut handles domestic and international distribution for Celsius, helping get the energy drink into more retail locations. The plus side of this arrangement is that it can expand Celsius' presence overseas. To that end, the brand is now in Australia, Canada, France, Ireland, New Zealand, the U.K., Belgium, Luxembourg, and the Netherlands. During the three-month period that ended March 31, international revenue jumped 41% year over year, a huge contrast to the 7% decline for the overall business. Given that revenue outside the U.S. only accounts for 7% of the total, there could be lots of untapped potential for Celsius around the world. Celsius' bear case also deserves some attention. One major red flag is the aforementioned 7% drop in revenue during the first quarter. This followed a decline in the last two quarters of 2024. Consequently, Celsius is losing market share. Red Bull and Monster Beverage are the two dominant forces in the industry. And it will be extremely difficult for Celsius to meaningfully eat away at their lead over the long term. This points to a real concern around the company's competitive advantages, if it has any. There are numerous brands for consumers to choose from, no switching costs, and low barriers to entry. It's difficult to have confidence that Celsius possesses staying power. Alani Nu's rapid ascent points to how quickly newcomers can gain consumer interest. There will surely be new brands that enter the market in the future. Speaking of Alani Nu, a valid argument can be made that Celsius' leadership team made the acquisition because they believed it would be challenging to maintain strong growth organically in the years ahead. Alani Nu's executives might be thinking the same thoughts. Why would they sell a thriving business with unbelievable growth at just three times sales? It makes you wonder if there are tough times ahead. Celsius' business isn't firing on all cylinders right now. However, the valuation, in my view, still reflects a robust outlook ahead. Shares trade at a forward price-to-earnings (P/E) ratio of 40.2, which I think is steep. I believe the bear case is much more convincing, so investors should avoid the stock. Before you buy stock in Celsius, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Celsius wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $653,389!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $830,492!* Now, it's worth noting Stock Advisor's total average return is 982% — a market-crushing outperformance compared to 171% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of May 19, 2025 Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Celsius and Monster Beverage. The Motley Fool has a disclosure policy. Up 37% in 2025, Should You Buy This Soaring Stock Like There's no Tomorrow? was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
14-05-2025
- Business
- Yahoo
2 Palantir Tales: The Business and the Stock
In this podcast, Motley Fool analyst Sanmeet Deo and host Ricky Mulvey discuss: Palantir's impressive business results and astonishing valuation. Celsius' "meh" quarter. Why DoorDash kept growing after the peak of COVID. Then Cynthia Stewart, executive director of DART Collective, joins Motley Fool personal finance expert Robert Brokamp to discuss how AI is changing scams and how to protect yourself. To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. When you're ready to invest, check out this top 10 list of stocks to buy. A full transcript is below. Ever feel like you missed the boat in buying the most successful stocks? Then you'll want to hear this. On rare occasions, our expert team of analysts issues a 'Double Down' stock recommendation for companies that they think are about to pop. If you're worried you've already missed your chance to invest, now is the best time to buy before it's too late. And the numbers speak for themselves: Nvidia: if you invested $1,000 when we doubled down in 2009, you'd have $302,503!* Apple: if you invested $1,000 when we doubled down in 2008, you'd have $37,640!* Netflix: if you invested $1,000 when we doubled down in 2004, you'd have $614,911!* Right now, we're issuing 'Double Down' alerts for three incredible companies, available when you join , and there may not be another chance like this anytime soon.*Stock Advisor returns as of May 12, 2025 This video was recorded on May 05, 2025 Ricky Mulvey: When you trade at 600 times trailing earnings, well, you got a high bar. You're listening to Motley Fool Money. I'm Ricky Mulvey joined today by Sanmeet Deo. Sanmeet, thanks for being here. Good to see you. Sanmeet Deo: Hey, good seeing you, Rick. Ricky Mulvey: We've got some earnings to breakdown. The biggest story today is Palantir and there are two stories with this company anytime you talk about it. One is the actual business the second is the stock because expectations for this company are absolutely incredible. Palantir, this is the company offering artificial intelligence platforms to the US federal government and private enterprises, some of its relationships with the federal government getting it into some controversial waters lately, not that CEO Alex Karp really minds that. The other is the results. Let's talk about the results. Total revenue up almost 40% year on year, majority of that growth coming from the United States, net income up 24%. That net income number, not sounding like a number of a company trading, it's 600 times trailing earnings, but all right. Here is where some investors and traders have noticed a little bit of pessimism, and that is international commercial revenue, which declined 5%. Sanmeet when you were breaking down the earnings here, what did you see in the actual business results? Sanmeet Deo: I actually liked it. I thought there was a ton of great growth here. One of the things I liked the most was that they just generated a bunch of cash flow. The cash flow operations were 310 million, representing a 35% margin, adjusted free cash flow was 370 million representing a 42% free cash flow margin, 42% free cash flow margin, let that sink in a bit. Ricky Mulvey: Alex Karp's commentary, noting, as you said, Palantir is on fire right now, the rapid expansion of artificial intelligence. But when we looked at international that's where Europe is going through, ''A very structural change and doesn't quite get AI. Maybe in the near future, we'll get AI.'' Let's talk about that European story. That's what investors are really responding to here. Do you think this is a hiccup, or is it a real problem for Palantir's growth story? Sanmeet Deo: Just for some context here, 72% of Palantir's business is in the United States with about 10% in the UK and the rest of it being in the rest of the world. Europe is not a huge portion of their business now. It could be a big opportunity for them for sure. While it's concerning, I'm not too concerned about it right now. I've also heard those rumblings of Europe not getting AI. I may offend some people here, but Europe doesn't strike me as always being on the innovative side of technology. They've been a little bit behind and so it could improve. They might jump on quickly, but when you think of AI, you think of the United States and China. Ricky Mulvey: As an ASML shareholder, count me offended Sanmeet. Let's talk about valuation to the extent we can. Before earnings, this was a company trading at 600 times trailing earnings ish. Tough to tell when there's so much movement in the stock. But at the time I wrote this Palantir valuation was about 560 times trailing earnings. Even though it's getting knocked down by the market, there is still a lot of growth priced into this company. Sanmeet, this is a software company that trades at more than 90 times sales. On that basis, it's the most expensive company in the NASDAQ with one exception, and that is now it's just called Strategy Inc. It's the artist formerly known as MicroStrategy, and now that's more of a Bitcoin holding company. Tough to make the comp there. Basically, the market is saying that Palantir does not have a lot of competition. It has a really strong moot for its artificial intelligence platform, and maybe just maybe this is the next coming of NVIDIA. This is the software version of NVIDIA, and it is going to places that are just unfathomable to any value investor. This is one I've struggled with. it's been on my watch list, but those numbers that's a nosebleed valuation. Are you buying the story that the market is selling here? Sanmeet Deo: This is by no means a value investor, darling that's for sure. Over the next years, the market is expecting revenue growth of 31% plus and EPS growth north of 70%. That's very, very lofty indeed, very high expectations. One of the reasons the stock is down today is actually down much more than even when they opened, but how do you meet those expectations? What is enough when they report? Their numbers, if you look at them, forget the stock price, forget the valuation, just the fundamentals are strong, 71% US commercial revenue growth. That's huge and they're gaining more commercial customers they're gaining more prominence in that area. There's a lot of people that believe Palantir's just a government contractor type software company, but they're expanding and they're expanding fast, as you can see. Difficult to purchase these valuations for anyone that does not have the stomach to bear, what will eventually be a correction in its price. We were talking about Cloudflare once and they had hit, I think it was 100 times sales or something and they flamed out. The thing I see with Palantir versus some other very, very lofty valuations that this has the potential to be a company that will be a standard when it comes to AI, almost like an AI operating system of sorts for companies. Anecdotal evidence I've seen tells me that when people get into this software, they're keeping it and they're keeping it for a long time and they're using and they're gaining a lot of value from it. While it's tough with the valuation, that's really the only thing that holds me back from buying more of this thing. Ricky Mulvey: If you look at the call, there's customer examples. I think it was Walgreens citing basically hundreds of billions of human decisions that are now going to Palantir's artificial intelligence platform that there's going to be a large scale commercialization of this but man, there's got to be a lot of it for this valuation to make sense. Let's move on to Celsius. This is one we enjoy talking about. I'm a shareholder, I know you're a shareholder. But this is one that I'm starting to put on a shorter leash, Sanmeet. International sales up more than 40% but this former growth darling is posting overall sales declines, sales declines in North America. That's its biggest market, earnings per share, almost cut in half from the prior year. I remember what was it six months a year ago, we were talking about inventory issues with PepsiCo coming in as a distributor. It's been a while, man. They've been in that relationship for a while. I don't know if we can keep blaming that. What is happening here with Celsius? Sanmeet Deo: A lot of discounting. They're having to use promos to sell. The Pepsi issue is still an issue. Why it hasn't been resolved, why it's not Pepsi overstocking, what's going on with that? Didn't really say too much even more on the quarter. In terms of earnings, they had SG&A costs so were up about 21% while their revenues were down 7% for the quarter. That's not the kind of math that you want for strong earnings growth. I was pretty disappointed by this quarter as well. I'm a huge fan of the company and the drink too, actually. But they did point some tailwinds coming up when it comes to resets and their stocking shelf resets, some new products, Alani Nu coming on the summer season and this is starting to be more easy comps going forward. They've cited that tailwinds are coming, and let's see in the next couple of quarters if they're true to their word. Ricky Mulvey: Maybe this goes against the health promise that it offers, but it needs a mixed drink. You've got the Red Bull Vodka. I think you need a Celsius cocktail for the summer to get these sales going. But when you were digging through the business results, there's a lot of reasons to be pessimistic. You can tell me all you want that you're driving category share growth, but if you're losing money, that doesn't make me happy as an investor in your company. Any green shoots or anything stand out here that you think is worth talking about. Sanmeet Deo: Look, if you think about Alani Nu acquisition was a good acquisition in terms of owning now another brand in the portfolio, whether it's masking the weakness in Celsius core brand is another thing. But combined, they have a 16.2% dollar share in the energy drink market. They're still the number three company in that market. While some of the revenue growth has been weak, some of the sales and earnings have been weak, they're not going anywhere anytime soon. That gives me some comfort. I think over time, they are looking to build out and broaden out a portfolio of brands. I'd be interested to see how they do that as well. International is growing fast and growing well and I think that could continue to form. Ricky Mulvey: The optimistic side of the Alani Nu acquisition, which Alani Nu is a female focused energy drink that they purchased last quarter. The positive spin is that this makes sense for their category. It's a healthy ish energy drink that fits well within their portfolio of brands. The more pessimistic take is that here is a company struggling to find growth within its core product, and now it is maybe overpaying for growth by acquiring another brand in order to become a growth story again. They've had a few months to settle out this Alani Nu acquisition. What needs to happen for this to be a good idea, a good buy for Celsius? Sanmeet Deo: Alani Nu they report retail sales growing about 88% so I'd like to see them continue to grow. Maybe it's because of this acquisition, I've been noticing Alani Nu a lot more in my social feeds and ads and whatnot, but it is a very, very popular brand, and I think the buying the company really stemmed the serious threat that they posed to Celsius so I'd like to see more like synergies where it comes to will Alani Nu's growth be able to help bring that Celsius core brand growth up. Because while there is overlap with the demographics, there is still some differences, and it could broaden out the distribution and the channel synergies. I'd like to see some of that happening and the share growth to continue. Ricky Mulvey: As we wrap up on this Celsius topic, if you have an open line of communication to CEO John Fieldly, he's still telling investors a growth story, but the results are showing, maybe this is more of a mature company. Do you think it's time for Celsius maybe to settle down into a more mature place. Start telling investors a cash cow story, start paying a dividend. We're going to focus on buybacks if we think our stock is undervalued. Should it really be settling into life as a mature company or is it still got a growth story left in it? Sanmeet Deo: I think it's a little early to call itself a cash cow story at this point. They definitely probably don't want to do that right after buying a very high growth brand in Alani Nu. They're working really hard to turn around their Celsius core brand and get that going again. While it could help in the short term, I think they still have a lot more growth ahead of it in terms of that platform that they're developing and continue to pursue that. Ricky Mulvey: We'll wrap up with DoorDash, which also reported swinging to a net income profit, but investors are responding to two acquisitions. We'll look at those in a sec. Right now, the business of DoorDash looking pretty strong orders and revenues up about 20% each. When I look at this company, Sanmeet, something that's interesting is this could very easily have become a fallen angel from COVID yet it's still continuing to see orders, revenue and profit rise. What's happening at DoorDash? Sanmeet Deo: It's a great point because DoorDash was heavily used during COVID, but the habit is stuck. there's many of those fallen angels where the habit didn't stick, and I think of Peloton as the primary culprit there. But the convenience and reliability of DoorDash has stuck, and more and more people are using it. teenagers are using. I have to stop my kids from getting on my phone and ordering cookies from DoorDash it's become a staple of our lives now. Ricky Mulvey: The things that investors are responding to are these acquisitions. There's been two of them, totaling about $5 billion. You have Deliveroo, which is a delivery service in Europe and the Middle East. They purchased or looking to purchase that for about $4 billion. Then a restaurant tech restaurant reservation service called SevenRooms for 1.2 billion. That one makes a little bit less sense. But what do you think of these acquisitions? The investment community seems to think you've posted good results, you're swinging to a profit, you're building sales, but maybe you're bringing in some diversification with these companies. Sanmeet Deo: With Deliveroo, they're expanding into their geographic reach, getting nine new markets in UK, Europe, Middle East, Singapore. I think they're really trying to take on Uber Eats and Just Takeaway. Look, there were more before, but there's so many delivery apps, and I think it's going to fall out to having a few and those few are going to be the ones that have scale. Those are the ones that have that customer stickiness that habit that's formed by using them. Just from my own personal experience, I now tend to go to DoorDash more than I go to other apps or Uber Eats. I don't go to some of the older ones or the other ones, one because they're gone and two because just don't see them as a place to go. I think they're really taking an aggressive push to scale and compete hard with the likes of Uber Eats and others and gaining that local expertise and becoming a multi category with delivering not just food, but groceries and other things. The SevenRooms acquisition, though, yeah, that makes a little less sense to me. Some of the reason behind that is, well, now we can help restaurants with not just delivery, but managing on premise and enhancing their commerce platform, supporting their restaurant operations. Sounds a little bit more like what Toast is doing. I don't know if they want to get into that. I can see how there's some client or segments that they can get into with SevenRooms, but do they really need to make a 1.2 billion dollar acquisition to do that? I think that one is a little less reasonable and I don't think that was necessary, per se, but we'll see how it goes. Ricky Mulvey: We'll leave it there. Sanmeet Deo, appreciate your time and insight. Thanks for joining us on Motley Fool Money. Sanmeet Deo: Thanks, Ricky. Ricky Mulvey: Up next, we're taking a look at scams. Cynthia Stewart is the executive director and founder of DART, a nonprofit that uses gamification to help people recognize online scammers. She joined Robert Brokamp to discuss which scams are on the rise and how to protect yourself and loved ones from losing money. Robert Brokamp: What people think of victims of scams, I think they often think of an older person who falls for something like a fake email or a text. Is it generally the case that senior citizens are more likely to fall prey to scams? Cynthia Stewart: Actually, no. The latest research shows that younger generations, taken as a group are more vulnerable to scams. Millennials and Gen Z are the highest rates of victimization. Older adults lose more money to scams than any other generation because they are more targeted and they have more to lose. Scammers are disproportionately targeting them because they have greater potential to get larger amounts of money from them, but they are not, in fact, more vulnerable than anyone else. That's a myth I like to debunk. Robert Brokamp: Let's talk about some of the biggest scams. What would you say are maybe three or so of the most common that you see? Cynthia Stewart: Well, the FBI just put out this year's Internet crime report. If you go by number of dollars lost, investment scams and a lot of that is fake cryptocurrency investments, tech support scams and romance scams would be your top three. If you go by number of victims, fishing is always number one and then tech support and then extortion. Those investment scams, I find particularly alarming because crypto ATMs are going in all over the world. I went and looked and there are 12 within walking distance of my house, which just makes it easier for people to fall for those scams. I think crypto is the new gift cards. People have learned not to buy gift cards, but now they can just send them to the crypto ATM and their money is just as gone and just as hard to recover. Robert Brokamp: I think one aspect of these scams is there's often a certain amount of emotion involved and a certain amount of urgency. It either makes you feel very good because someone's reaching out to you and saying, Oh, you're so handsome, we should be friends, or someone saying, I'm your granddaughter and if I don't get some money soon, I'm going to lose my house. You either feel very good or very bad or very scared and there's urgency to it. You need to act very quickly to prevent or get something. Cynthia Stewart: Yes, those are two of the hallmarks, especially the emotion part. That is really the scammers trick. They get you not to think, people will all the time tell me, I'm too smart to be scammed, I know what to do, and they're not wrong. They probably do know what to do but then I've heard hundreds of stories that end with, and then I hung up the phone and then I thought. They get you into feelings so that you don't think. Yes, it's either anytime anybody is trying to make you feel a strong emotion, that's the time to step back take some time and think about it. If it's a real problem and money can fix it, you have time to check it out. Don't let anybody rush you by making you feel some sort of way. Robert Brokamp: I think a lot of people think, well, I would never fall prey to something from a stranger. But these days, people can impersonate people who are not strangers very quickly, often using AI to impersonate voices or just gathering information about you from social media, Facebook, TikTok, provide some information and they're like OK this really is my granddaughter or this really is my bank because they know so much about me. Cynthia Stewart: It only takes 3 seconds of audio to produce a pretty good copy of a person's voice and make them say anything you want. It can sound exactly like your favorite grandchild it only takes small video clips now and completely publicly available software you can make really realistic looking video calls now. It is getting to the point where not only is hearing not believing, seeing you just have to check everything out. One thing I am constantly advising people to do, and I will advise your listeners if you take one thing from this, talk to your friends and family, use this podcast as your reason why. We need a plan. The next time there's some a disaster or one of us is in trouble and we need help, how are we going to confirm that we are talking to the person we think we're talking to? If you have a plan, a code word or some way you're going to acknowledge each other. That stops scammers from being able to rip you off, it means if you know if somebody's putting pressure on you, that it's not the person you think it is because you already have the plan in place. If it really was your grandchild, they'd know what to say. Robert Brokamp: In our family, our kids knew to use terms related to Star Wars as the code words. That's one very concrete step. What are some other concrete things people can do to protect themselves? Cynthia Stewart: I think talking about it is a huge thing, especially talk about it with the older adults in your life. They are particularly targeted. They're also particularly prone to being embarrassed if they fall victim to a scam or to feel like somehow they've done something wrong, if they're even targeted. They're not. Scammers target everybody technology allows them to target thousands of people at a time. But the embarrassment keeps them from talking about it. Fear that if they admit that they fell for something, they're going to lose their independence will keep them from talking about it, and isolation makes them more vulnerable. Let them know, Hey, I almost fell for this scam the other day. Hey, have you seen that tollbooth thing that's going around? Talk about it secrecy helps the scammers. Robert Brokamp: When you're talking about older folks, many of us have grandparents parents getting up there in years. They may be struggling with some cognitive decline or something like that. How do we help them stay on top of this? I say this because we all have stories of things that have happened to people we know. My father in law was basically participating in a fake lottery until my wife figured it out, cut off the source of funds and they actually sent a taxi to his house to try to get more money. It's pretty scary. Cynthia Stewart: Those are the ones that frighten me when people like they know where you live. The level of maliciousness is just out of this world. There are tools that can help flag potential scam calls that can filter those out. Older adults may need help installing those sorts of things on their devices. Maybe offering to put those in, it's a delicate balance because you don't want to be condescending or take away their independence. On the other hand, you're trying to keep them safe. Open communication, I think is really the biggest tool. Making use of those tools, but letting them know what you're doing and why you're doing it so they know what that means if it comes, suspected spam pops up or just talking about the techniques. What spoofing is, the fact that the caller ID is a number you recognize doesn't mean that it's the person it says. Then there's also a delicate balance of not scaring people so much that they then won't answer their phone at all. We run into that as well. People need to know what they can do safely, it is always safe to look at your email. It is always safe to look at your text messages that doesn't mean opening attachments. Where is the level where it becomes dangerous? Lots of important conversations to have with folks. Robert Brokamp: What are some of the things you should do once you realize you or someone you know has actually already fallen for a scam? Cynthia Stewart: Change your passwords right away. I recommend just change your passwords even if you think you didn't give that up because you're never sure how much they got that you don't realize you've given up and report it. Report it to the FBI or the FTC. That's the Federal Trade Commission. They may not be able to get your money back. In fact, it's very probable they can't but what they are looking at scammers are very organized now. It is international organized crime, and if they can see the patterns, if they got you to pay in crypto and you have the number of the crypto wallet you sent it to, if they can see, oh, hey, this is showing up again and again and again, then they can build the case to put federal resources toward closing a ring down or working with international partners. Even if you don't think it will benefit you, it's still worth reporting. Ricky Mulvey: As always, people on the program may have interest in the stocks they talk about in the Motley Fool may have formal recommendations for or against. Don't buy yourself stocks based solely on what you hear. Our personal finance content follows Motley Fool editorial standards and we not approved by advertisers. Advertisements are sponsored content and provided for informational purposes only. To see our Fool advertising disclosure, please check out our show notes. Motley Fool only picks products that we personally recommend to friends like you. I'm Ricky Mulvey, thanks listening. We'll be back tomorrow. Ricky Mulvey has positions in Celsius. Robert Brokamp has no position in any of the stocks mentioned. Sanmeet Deo has positions in Celsius and Palantir Technologies. The Motley Fool has positions in and recommends Bitcoin, Celsius, Cloudflare, DoorDash, Nvidia, Palantir Technologies, and Peloton Interactive. The Motley Fool has a disclosure policy. 2 Palantir Tales: The Business and the Stock was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
12-05-2025
- Business
- Yahoo
2 Great Signs for Long-Term Investors in Celsius Stock
Celsius has climbed to into third place in the energy drink category, but its market share has slipped recently. The company still has a long runway for growth, and the profit potential for its operations is improving. 10 stocks we like better than Celsius › Investors were less than enthused with the financial report for the first quarter of 2025 for energy drink company Celsius Holdings (NASDAQ: CELH). The stock initially dropped hard before bouncing back to where it had been. But nobody's expectations appear to be up after reading the report. Nobody except me, that is. To be sure, Celsius isn't a risk-free investment, and I can understand some of the apprehension that other investors have. But I believe that investors are overlooking two great signs when thinking about the long-term upside with the company. In the first quarter, 93% of sales for Celsius came from North America. But sales in North America were down 10% year over year -- not exactly what you want to see from the third largest brand in the energy drink space, and a brand that is supposed to be taking market share away from the entrenched incumbents. There are other energy drink brands that are taking share at a faster rate than Celsius. One of those is Alani Nu. According to a presentation from Celsius, Alani Nu had 3.1% dollar share of the energy drink space in the first quarter of 2024, but it had 5.3% share in the first quarter of 2025. That's a huge jump. By comparison, Celsius itself went from 12.3% share down to 10.9% share during this time. Granted, Celsius has acquired Alani Nu for $1.8 billion, so that's encouraging. But be that as it may, it appears that top brand Red Bull is taking back some of this market, which isn't what Celsius investors want to see. This is a huge contributing factor for the greater than 60% drop for Celsius stock over the last year. Now that that's out of the way, allow me to highlight two things that excite me about the long term as a shareholder. First, Celsius' profit potential is improving. You wouldn't know it by solely looking at the bottom line: First-quarter net income dropped 43% year over year to $44 million. But net income doesn't tell the whole story. Further up on the income statement, companies show a metric called gross margin: the difference between a sale and the direct cost to make the product. In the first quarter, Celsius' gross margin improved by a whole percentage point to 52%, which is a continuation of the long-term trend. In other words, the company continues to get its cost of goods down relative to its sales prices. This will support better profitability as the business scales up, and it's a really good sign for long-term shareholders. The second good sign for long-term shareholders is Celsius' sales in international markets. The company is seeking to expand outside of North America and recently entered many new markets. In fact, this was a big reason its net income was down: It has elevated costs related to international expansion. But if it can grow its long-term opportunity, then it's a good use of money. In the first quarter, net sales in international markets were up 41% year over year to $23 million. Granted, this is still a really small number. But it suggests potentially a decade or more of a top-line growth opportunity. Not to mention, the Alani Nu brand is growing fast and has just passed $1 billion in trailing-52-week sales for the first time ever. There's room for Celsius to grow overseas but, given its quickly scaling business, Alani Nu will likely have a market outside of the U.S. as well. In conclusion, Celsius stock is down, and investors seem disinterested. The fear is that after years of rapid growth, the brand is starting to lose its luster. But I believe that's short-term thinking. Beneath the surface, margins are improving, and the company is still pursuing years of strong growth by expanding outside of North America and by acquiring Alani Nu, a brand that could have become a threat otherwise. With these two major things going for it, I wouldn't bet against Celsius stock right now. I believe it will handily outperform the S&P 500 over the next five years. Before you buy stock in Celsius, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Celsius wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $614,911!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $714,958!* Now, it's worth noting Stock Advisor's total average return is 907% — a market-crushing outperformance compared to 163% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of May 5, 2025 Jon Quast has positions in Celsius. The Motley Fool has positions in and recommends Celsius. The Motley Fool has a disclosure policy. 2 Great Signs for Long-Term Investors in Celsius Stock was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
09-05-2025
- Business
- Yahoo
Celsius CEO Alex Mashinsky sentenced to 12 years in crypto fraud case
Alexander Mashinsky, founder and former CEO of the failed cryptocurrency platform Celsius Network, was sentenced to 12 years in prison on Thursday after pleading guilty to federal fraud charges. A plea agreement had called for up to 30 years. Mashinsky acknowledged illegally manipulating the price of Celsius' proprietary token while secretly selling his own tokens at inflated prices. He made $48 million off the scheme before Celsius filed for bankruptcy in 2022. By that time, Celsius had become one of the largest crypto platforms in the world, with around $25 billion in assets. Customers considered the business a modern bank where they could safely deposit crypto assets and earn interest. But Mashinsky admitted to making statements that gave them false comfort, including suggesting the business had been approved by regulators. Prosecutors said Mashinsky used slogans like 'Unbank Yourself' to persuade customers to invest — then used their deposits to pay for market purchases of the Celsius token to prop up its value. "I accept full responsibility for my actions," Mashinsky told the court in December as he pleaded guilty to two of the seven counts he was charged with. His downfall mirrors that of FTX's Sam Bankman-Fried, who was convicted of stealing around $8 billion from customers and sentenced to 25 years in prison. Other crypto bosses who have been in trouble since the industry's 2022 collapse include Binance's Changpeng Zhao, who was sentenced last year to four months in prison after pleading guilty to charges of enabling money laundering. In January, Do Kwon of Terraform Labs pleaded not guilty to fraud charges. Prosecutors say he was involved in a scheme to deceive investors in order to fraudulently inflate the value of Terraform's stablecoin. Senate Democrats on Thursday stopped a Trump-backed bill to regulate stablecoins, saying it needed stronger provisions for anti-money laundering, foreign issuers and national security. They also worried it could further enrich Trump, who is affiliated with a stablecoin business that could generate tens of millions of dollars a year in revenue for his family and their business partners.
Yahoo
09-05-2025
- Business
- Yahoo
Celsius founder sentenced to 12 years in prison
The founder of cryptocurrency lender Celsius Network was sentenced to 12 years in prison on Thursday. Alex Mashinsky, the company's former CEO, pleaded guilty to securities fraud and commodities fraud in December. Federal prosecutors said Mashinsky artificially boosted the value of Celsius' Cel token and profited more than $48 million as a result. Prosecutors led by U.S. Attorney Jay Clayton also said Mashinsky misled customers about Celsius' safety. 'The case for tokenization and the use of digital assets is strong but it is not a license to deceive,' Clayton, who is based in Manhattan, said in a statement. The sentence includes three years of supervised release and forfeiture of the $48.4 million he made while leading the company. The prosecution had sought a sentence of at least 20 years for Mashinsky, 59, saying it would be 'just punishment' for the billions of dollars in losses he caused for thousands of people. The founder pushed for a one year and one day term, saying he was remorseful. The Hoboken, New Jersey-based Celsius had offered customers as much as 17% interest on some deposits, but as crypto prices plummeted in the summer of 2022, customers rushed to withdraw their cash. Celsius had a $1.19 billion balance sheet deficit when it sought Chapter 11 bankruptcy protection in July of that year. The 12-year sentence is one of the longest to arise from the 2022 crypto market meltdown that stemmed from the collapse of the crypto exchange FTX. That company's founder, Sam Bankman-Fried, is serving a 25-year sentence for fraud. He's currently appealing his conviction. In addition to the criminal trial, Mashinsky has had civil lawsuits filed against him by the Securities and Exchange Commission, Commodity Futures Trading Commission, Federal Trade Commission, and New York Attorney General Letitia James. For the latest news, Facebook, Twitter and Instagram.
