23-05-2025
Germany's Adidas ends use of kangaroo leather in athletic footwear
German sportswear manufacturer Adidas has officially ended its use of kangaroo leather, following a direct appeal by Centre for a Humane Economy president Wayne Pacelle at the company's annual general meeting. CEO Bjørn Gulden has confirmed that Adidas exited the trade months ago and will not resume sourcing kangaroo skins, marking a significant win for animal welfare advocates.
'Adidas' decision marks a historic milestone in animal protection and corporate responsibility,' said Jennifer Skiff, director of international programmes at the Centre for a Humane Economy .
Adidas has officially ended its use of kangaroo leather, following sustained advocacy by the Centre for a Humane Economy. CEO Bjí¸rn Gulden confirmed the decision, marking a major step for animal welfare. The move follows years of global campaigning, with kangaroo kills in Australia dropping from 2 million to 1.3 million. Advocates call it a milestone in ethical sourcing and corporate responsibility.
Since the launch of the Kangaroos Are Not Shoes campaign in 2020, the Centre for a Humane Economy has led investigations, protests, litigation, and international coalition-building to expose the commercial slaughter of kangaroos in Australia. The kill has already dropped from 2 million to 1.3 million, the organisation said in a press release.
"Adidas joining its competitors in ending the use of kangaroo leather is not only a win for animals—it's a win for transparency, ethics, and global consumer expectations. Australians and animal lovers worldwide owe a great deal to the relentless work of the Centre for a Humane Economy and the global coalition that made this possible," said Emma Hurst, member of parliament, Animal Justice Party, Australia .
Fibre2Fashion News Desk (RR)
