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Time of India

BU launches study on Ganjam's Kewda crop

Berhampur: In Ganjam district, the aromatic kewda flower—long valued for its sweet fragrance and economic importance—is now the focus of a new study on climate resilience and sustainable livelihoods being conducted by Berhampur University. Berhampur University has launched a two-year research project titled "Climate Resilient Cultivation and Sustainable Livelihood: A Study of Kewda Cultivation in the Ganjam District of Odisha" under the Mukhyamantri Research Innovation Programme (MRIP-2024). The state govt has sanctioned ₹5.5 lakh for the initiative. "The project aims to explore the potential for expanding cultivation, assess the feasibility of small-scale industries using kewda as raw material, identify challenges faced by farmers, and offer policy suggestions for long-term sustainability," said Chandrika Prasad Das, assistant professor of commerce at Berhampur University and lead researcher of the project. She added, "The kewda plant stands out for its inclusivity, allowing small and marginal farmers to grow it on unused land boundaries, linking sustainability with economic empowerment. " The flower also plays a vital role in the perfume industry, particularly in Uttar Pradesh, where several bhatis (processing units) have been set up by entrepreneurs to extract kewda oil and water. "Ganjam district alone produces an estimated 800 litres of kewda oil, 20,000 litres of attar, and 50,000 litres of kewda water annually, with the industry generating a turnover of around ₹120 crore," said Das. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo Geetanjali Dash, Vice Chancellor of Berhampur University, said the research would open doors to greater market integration and entrepreneurship among rural youth, strengthening the connection between agriculture and industry. "This project demonstrates how traditional knowledge and modern innovation can work hand in hand toward a more sustainable future—an objective that aligns closely with the New Education Policy 2020," added Dash.