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Forbes

Brazil's Rise: Réveillon Carneiros & Quartzo Redefine Festival Culture

RÉVEILLON CARNEIROS 2024 RÉVEILLON CARNEIROS Pedro Alcântara and Henrique Gomes didn't just build a festival—they built a movement. From the white sands of Carneiros to the sacred waterfalls of Chapada dos Veadeiros, their events like Réveillon Carneiros and Sounds of Quartzo (Portuguese for Quartz) are redefining what global celebration looks like. Think less Coachella, more collective consciousness. Carneiros 2025 @fabriziotoniolo But how did two men from opposite ends of Brazil end up creating some of the country's most sought-after immersive experiences? 'About eight or nine years ago, I met Henrique's mother at a dinner,' Alcântara tells me. 'That moment changed everything. She connected us. He was doing events in the northeast, and I was doing something similar in São Paulo. I always wanted to be the connector, the synapse, the one who makes magic happen by linking people who wouldn't otherwise cross paths.' For Gomes, the connection felt spiritual. 'It was like the butterfly effect,' he says. 'We had the same vision. We didn't want just another party. We wanted something immersive. We chose Carneiros because it was this paradise—a place people hadn't fully discovered yet.' What makes Réveillon Carneiros stand out isn't just the beachfront location or the impressive sound systems. It's the fusion of intention, intimacy, and immersion. Attendees don't just party—they reset. 'We always believed people are made of body, mind, and soul,' Alcântara explains. 'You can have a beautiful night of partying, but what about the next day? We wanted people to go home feeling centered, not hungover.' Rafaela Lucena, the wife of co-founder and Head of Production Thiago Sampaio, was instrumental in bringing wellness into the fabric of Réveillon Carneiros. Her early introduction of healing practices shifted the direction of the festival. 'She opened our minds,' Alcântara says. 'From yoga to silent temples, it became about balance. Sounds of Quartzo 2024 @brunocavaalcanti If Carneiros is the dream, Sounds of Quartzo is the awakening. Located in Chapada dos Veadeiros, Quartzo leans even more deeply into Brazil's spiritual and ecological wealth. Sounds of Quartzo is a 3-day spiritual and music festival blending nature, healing and immersive electronic soundscapes — taking place this year from June 19–21, 2025. 'It's not just a festival,' Gomes says. 'It's an immersion into nature, into self. There are over 1,200 cataloged waterfalls. During the day, you're hiking, jumping into cold water. Then you gather on the mountain for the music.' Alcantro adds, 'Quartzo is divided into three equal parts: experiences, healing, and celebration. You wake up, connect to nature, balance your mind, and then celebrate. It's deeper. It's raw. It's real.' FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder Inclusivity sits at the core of both Réveillon Carneiros and Sounds of Quartzo, not only in the crowd they attract but in the talent they showcase. The festivals have welcomed artists across every shade, background, and sound—creating a space where diversity isn't just celebrated, it's expected. From global icons like Black Coffee, Carl Cox, &ME, and Pawsa, to beloved Brazilian legends like Marcelo Falcão, Jorge Ben Jor, Curol, and Seu Jorge, the lineup reflects the universal language of music. 'It's never been about trends or borders,' Alcântara says. 'It's about soul, connection, and representation.' This commitment to multiculturalism ensures every guest, no matter where they're from or how they identify, feels seen, heard and fully part of the experience. RÉVEILLON CARNEIROS 2024 RÉVEILLON CARNEIROS Despite a growing international audience, the duo stays rooted in Brazilian culture. 'We always include Brazilian bands,' Alcântara says. 'Yes, we have international DJs, but you will feel Brazil. You will dance to funk. You will eat local food. You will see art from Alessio in your villa.' Gomes adds, 'We think a lot about legacy. Sustainability, social impact, supporting the local economy—those aren't trends for us. They've been part of our DNA from the start.' Their approach to collaboration is what sets their work apart. Taxi drivers, for example, are trained and integrated into the experience. 'They're not working for us,'Alcântara says. 'They're working with us. Without them, we can't do what we do. It's one engine.' International guests walk away with more than just tan lines and playlists. They get a genuine immersion into Brazil's culture and warmth. Locals get employment, exposure, and pride. Sounds of Quartzo 2024 @Brunocavaalcanti When asked what fuels them personally, Gomes doesn't hesitate: 'Union. Everyone—from the team to the guests—working together with love. That's everything.' Alcântara echoes the sentiment. 'Connection is my purpose. Watching someone who came alone leave with friends or a new outlook—that's my reward.' As the festivals grow, so does their responsibility. But they're not focused on getting bigger. 'We want to get better,' Gomes says. 'Every year, in every detail.' And that's what makes their festivals not just unforgettable, but transformative. Interested in experiencing Brazil like never before? These festivals just might just be your next passport to paradise.