16 hours ago
Majority of UK shoppers puzzled by widespread use of palm oil
New research shows that while 58 per cent of consumers try to make responsible choices whenever possible when it comes to shopping but are still confused by palm oil
Research has discovered that a third of shoppers believe the use of palm oil as unnecessary. Shoppers voiced that there are more ethical and sustainable alternatives available on supermarket shelves. As a result, a staggering two thirds confess they are puzzled as to why palm oil is used in so many everyday items including ice cream, cleaning products and chocolate.
The study also unveiled a lack of understanding around sustainable palm oil and the difference between the two types. Four in ten have only a vague understanding of how sustainable palm oil is utilised. Meanwhile, a fifth claimed to have heard of the term, but have no idea what it meant.
The research was commissioned by Ferrero as part of its partnership with Chester Zoo, which has launched an online lesson for schools and families to educate them about palm oil and how it can be sourced and used more sustainably
Cat Barton, the zoo's policy lead for deforestation commodities and regenerative agriculture, said: "Not all palm oil is made the same. When sourced responsibly, sustainable palm oil can actually be part of the solution, not the problem."
She explained that sustainable palm oil is a high-yield crop, meaning it requires significantly less land than alternatives like sunflower or rapeseed oil. This, she said, can help alleviate pressure on forests and biodiversity.
"I've seen first-hand how sustainable palm oil can protect rainforest habitats while supporting local communities to thrive," she added.
The research revealed that 58 per cent of consumers try to make responsible choices whenever possible when shopping, and 52 per cent have become more conscious of their habits over the past decade.
Two thirds prioritise products with recyclable packaging, whilst 60 per cent actively seek out items made from recycled materials. The majority also opt for Fairtrade-certified goods, and 34 per cent look for products that are deforestation-free.
Three quarters of consumers are calling for more education in schools on making sustainable choices to safeguard the environment, with many agreeing that teaching kids about sustainability can influence their understanding of the global consequences of their shopping habits.
Ferrero UK's Director of Corporate Affairs Charlie Cayton said: "By helping people understand the facts, we can empower them to make choices that support conservation and drive better practices across the supply chain.
"Chester Zoo is a brilliant partner to help shine a spotlight on the issue and we are so proud to be working with them on the cause."
