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You can now get baked goods straight from London (sort of) on Careem
You can now get baked goods straight from London (sort of) on Careem

Time Out Abu Dhabi

timea day ago

  • Business
  • Time Out Abu Dhabi

You can now get baked goods straight from London (sort of) on Careem

Abu Dhabi carb-lovers, rejoice: the UAE's delivery game just got a major glow-up. The cult London-born Marcel Bakery – known for its buttery viennoiseries, crusty sourdoughs and patisserie perfection – is now available exclusively on Careem Groceries. And the best part? It arrives at your door in under 20 minutes. If you've ever dined in an award-winning restaurant in London, LA or Vegas, chances are you've already tasted Marcel's artisanal bakes. But now, thanks to Careem's new partnership with Marcel Bakery by Boulangeries de Paris, you don't need a reservation or a plane ticket to get your hands on the goods. The line-up includes freshly baked breads, croissants that flake just right and desserts that belong in a glass cabinet under soft lighting. Whether you're hosting a fancy dinner or just want to level up your weekday breakfast, these are the kind of baked goods that will make your kitchen feel like a French bistro. To order, simply open the Careem app, tap 'Groceries' and start adding to your cart. If you're a Careem Plus member, you'll score free delivery and sweet discounts across food, groceries, money transfers, rides and even Careem Bike. Chase Lario, VP of Carem Groceries, said: 'We're excited to bring exceptional bakery goods directly to customers' doorsteps with unmatched convenience. Through our partnership with Marcel Bakery, customers can now enjoy chef-quality baked goods delivered oven-fresh in under 20 minutes – whether it's a warm sourdough loaf for breakfast or an elegant dessert to elevate a dinner party at home.' Chef Fouhade Belaid, founder and CEO of Marcel Bakery, added: 'For years, our sourdough has been served in the kitchens of Michelin-starred chefs and luxury hotels around the world. We've always been about quality, not quantity – but this partnership with Careem lets us do something special. We're now able to bring our bread straight to homes across the UAE, without compromising on what makes it unique. It's the same dough, the same care – just a shorter journey from our ovens to your table.' More going on in Abu Dhabi You can now get a robotaxi from Zayed International Airport Trips to the airport just got an upgrade Abu Dhabi's best restaurants: Everywhere you should eat at least once Your dinner inspo is sorted 20 incredibly fun ways to explore Abu Dhabi after dark The city is at its most fascinating once the sun goes down

Careem Groceries introduces premium bakery range in exclusive partnership with Marcel Bakery - Middle East Business News and Information
Careem Groceries introduces premium bakery range in exclusive partnership with Marcel Bakery - Middle East Business News and Information

Mid East Info

timea day ago

  • Business
  • Mid East Info

Careem Groceries introduces premium bakery range in exclusive partnership with Marcel Bakery - Middle East Business News and Information

World-renowned artisan bakery items now available on-demand via Careem Groceries Dubai, UAE – June 2025: Careem Groceries now offers customers in Dubai and Abu Dhabi premium, freshly-baked goods delivered in under 20 minutes through an exclusive partnership with Marcel Bakery by Boulangeries de Paris. Marcel Bakery, renowned globally for supplying artisan sourdoughs, viennoiseries, and patisseries to Michelin-star restaurants and luxury hotels in London, Los Angeles, and Las Vegas, brings its expertise directly to UAE homes exclusively via Careem Groceries. Chase Lario, VP of Carem Groceries, commented: 'We're excited to bring exceptional bakery goods directly to customers' doorsteps with unmatched convenience. Through our partnership with Marcel Bakery, customers can now enjoy chef-quality baked goods delivered oven-fresh in under 20 minutes – whether it's a warm sourdough loaf for breakfast or an elegant dessert to elevate a dinner party at home.' Chef Fouhade Belaid, Founder and CEO of Marcel Bakery, commented: 'For years, our sourdough has been served in the kitchens of Michelin-starred chefs and luxury hotels around the world. We've always been about quality, not quantity – but this partnership with Careem lets us do something special. We're now able to bring our bread straight to homes across the UAE, without compromising on what makes it unique. It's the same dough, the same care – just a shorter journey from our ovens to your table.' In addition to premium bakery items, customers can stock up on a wide range of everyday essentials through Careem Groceries, including fresh produce, pantry staples, household supplies, stationery, personal care items, electronics, and more – all delivered with the same speed and reliability. Customers can order from the new bakery collection and everyday essentials by downloading or opening the Careem app and selecting 'Groceries' on the home screen. Careem Plus members benefit from free delivery and exclusive discounts on food and grocery orders, along with savings across a wide range of services including international money transfers, rides, home cleaning, and Careem Bike. About Careem: Careem is building 'the everything app' for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earning opportunities for over 3.5 million Captains, simplified the lives of over 75 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Careem builds on last year's success with return of Udhiya campaign
Careem builds on last year's success with return of Udhiya campaign

Campaign ME

time22-05-2025

  • Business
  • Campaign ME

Careem builds on last year's success with return of Udhiya campaign

Careem has launched its 2025 Eid Al Adha campaign to promote the return of its Udhiya (Qurbani) meat offering on the app. The campaign is fully developed and produced by its in-house Creative Studio. Running primarily across social media, the campaign's hero film features a humorous video showing a Careem delivery rider surrounded by sheep and picking one up in the middle of a farm, linking a light-hearted visual with the app's simplified ordering process. In line with last year's tone, the Careem campaign leans into a witty voice – with the lead asset captioned 'They're baaaaaaaack 🐑 Don't stress about your Udhiya this Eid – we've goat you covered 😉'. View this post on Instagram A post shared by Careem UAE (@careemuae) It follows the success of Careem's 2024 campaign, where the app temporarily added a sheep icon among its services to reflect the addition of the Udhiya delivery service to the platform. Last year's theme static visual titled The Goat Father – a play on the cinematic classic – promoted the various livestock options available. The announcement of the new delivery service and the sheep icon were widely shared across social channels, WhatsApp groups and were even picked up by local media. This year, Careem's campaign retains that irreverent tone while continuing to spotlight convenience and community impact – particularly the option to donate Udhiya meat directly to the UAE Food Bank. Careem Groceries VP, Chase Lario, said the campaign reflects the brand's broader mission to simplify meaningful moments in customers' lives, 'Our aim is to simplify every part of our customers' lives – including their religious and cultural traditions. Customers loved the ease and convenience of ordering their Udhiya through Careem last year, and we're excited to bring it back to support this meaningful practice while also enabling charitable giving.' To extend reach and engagement, Careem is also collaborating with influencers across the UAE. These partnerships are designed to complement the in-house creative and help position the campaign as both accessible and culturally relevant. With all content produced by Careem's internal creative studio, the campaign maintains a consistent brand identity across touchpoints — from app interface to social video. It reflects the platform's broader strategy of localising services and messaging around key cultural and religious moments.

Prices Up to Dh7,000: Eid Al Adha Udhiya Delivery Services Now Available on UAE Grocery Apps
Prices Up to Dh7,000: Eid Al Adha Udhiya Delivery Services Now Available on UAE Grocery Apps

Hi Dubai

time21-05-2025

  • Business
  • Hi Dubai

Prices Up to Dh7,000: Eid Al Adha Udhiya Delivery Services Now Available on UAE Grocery Apps

Grocery apps Careem and Noon are bringing back their popular Udhiya delivery services, giving UAE residents a convenient way to fulfil their Eid Al Adha sacrifice from the comfort of home. From May 15 to June 4, residents in Dubai and Abu Dhabi can pre-order sacrificial animals through Careem Groceries, choosing to either receive the meat at home or donate it to the UAE Food Bank. The platform is partnering once again with Dhabayeh Al Emarat, offering options such as a local goat for Dh1,723 and a Naimi sheep for Dh2,143. Noon Minutes, in collaboration with Zabehaty (Oasis Livestock), is offering a broader range, including a full cow or camel for Dh7,000, alongside Somali goats (Dh1,000), Kashmiri sheep (Dh1,300), and local Nuaimi sheep (Dh1,800). Customers can choose specific time slots for delivery and preferred meat cuts. The Udhiya, or Qurbani, commemorates Prophet Ibrahim's willingness to sacrifice his son as an act of obedience. Meat from the sacrifice is traditionally shared with family, friends, and those in need. Chase Lario, VP of Careem Groceries, said last year's strong response motivated the team to bring the service back. 'Customers loved the ease and convenience... and we're excited to support this meaningful practice again,' he said. Users on both apps can select the day of sacrifice during the first four days of Eid. Careem also enables direct donation to the UAE Food Bank, which has provided over 70 million meals to date. Eid Al Adha is expected to fall on Saturday, June 7, with a possible five-day holiday from June 6 to June 10, subject to Moon sightings. News Source: Khaleej Times

Udhiya meat now available for pre-order through Careem Groceries in time for Eid Al Adha
Udhiya meat now available for pre-order through Careem Groceries in time for Eid Al Adha

Zawya

time20-05-2025

  • Business
  • Zawya

Udhiya meat now available for pre-order through Careem Groceries in time for Eid Al Adha

Dubai, UAE: Careem brings back its popular Udhiya offering for Eid Al Adha in partnership with local meat supplier, Dhabayeh Al Emarat, for the second year in a row. From 15 May until 4 June 2025, customers in Dubai and Abu Dhabi can pre-order their Udhiya meat through Careem Groceries, choosing to either receive it at home or donate it to the UAE Food Bank. The service provides a seamless way to fulfill one of the most important religious practices in the Islamic calendar. Customers can select a goat or sheep, specify their preferred meat and cut type, and choose either delivery or donation - all with a few simple taps on the app. Chase Lario, VP of Careem Groceries, commented: 'Our aim is to simplify every part of our customers' lives - including their religious and cultural traditions. Customers loved the ease and convenience of ordering their Udhiya through Careem last year, and we're excited to bring it back to support this meaningful practice while also enabling charitable giving.' Customers can pre-select the day for the sacrifice within all four days of Eid, with delivery scheduled for the same day. All meat is prepared in accordance with Islamic guidelines for Eid Al Adha and fulfilled by Dhabayeh Al Emarat. Pre-orders are available until two days before Eid. Customers who prefer to donate their Udhiya to the UAE Food Bank - which has distributed more than 70 million meals since its establishment - can do so directly in the app by selecting the UAE Food Bank option, helping ensure that meat reaches families in need across the UAE. To pre-order your Udhiya meat, download the latest version of the Careem app, and select 'Udhiya' from the app homescreen. About Careem Careem is building 'the everything app' for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earning opportunities for over 3.5 million Captains, simplified the lives of over 75 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. For media inquiries, please contact: Jasmine AlDameary

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