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USA Today
01-05-2025
- Entertainment
- USA Today
Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo
Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for Chipotle, said. Show Caption Hide Caption Chipotle CEO says it will absorb tariff costs President Trump's proposed tariffs on major trading partners are affecting the U.S. economy, but Chipotle plans to keep prices stable for their customers. Cheddar Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a "new, immersive digital gaming experience" called "Ingredient Quest" in the Burrito Builder experience on Roblox. According to the chain, the game "challenges users to collect virtual cards featuring Chipotle's 53 ingredients for the opportunity to win free burritos." The game is set to launch at 3 p.m. PT on Monday, May 5 and can be accessed at The company said it created "Ingredient Quest" to "educate its Gen Z fans on the brand's 53 real ingredients while giving them the opportunity to claim a reward of free Chipotle in the physical world." How does 'Ingredient Quest' work? Here's how the game works, according to Chipotle: Roblox users will meet an employee inside Chipotle's virtual restaurant in the Burrito Builder experience. Users will get a starter pack of five unique ingredient cards to begin the Ingredient Quest experience. The goal of "Ingredient Quest is to collect all 53 ingredient cards. Users must roll burritos in Burrito Builder to earn Burrito Bucks, which can be redeemed for ingredient card packs. Each card pack contains five cards. Forty ingredient cards are available in card packs. The remaining eight ingredient cards are hidden throughout Chipotle's Burrito Builder experience in a virtual scavenger hunt. The first 50,000 users to collect all 53 unique ingredient cards will unlock a free entrée offer. "Our fans love to celebrate Cinco de Mayo with our real ingredients," said Chris Brandt, chief brand officer for Chipotle, in a news release. "This year, we're giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way." Chipotle offers other deals celebrating Cinco de Mayo In addition to the digital gaming experience, Chipotle is also celebrating Cinco de Mayo with a few other offers. From May 1 through May 5, customers can get Chipotle delivered with a $0 delivery fee using promo code "DELIVER." Also, from May 3-5, customers can get free chips and Queso Blanco using promo code "CINCO25." Both offers are valid exclusively on the Chipotle app and Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
Yahoo
29-04-2025
- Entertainment
- Yahoo
Chipotle Is Giving Away $1 Million in Free Food For Cinco De Mayo -- Here's How to Get Yours
Chipotle is offering customers a special treat in celebration of Cinco de Mayo! The Mexican food chain is giving away $1 million of free food for the upcoming holiday as it launches its new, immersive digital gaming experience, Ingredient Quest, on Roblox, the brand announced on Tuesday, April 29. Users will be tasked to collect virtual cards featuring 53 Chipotle real ingredients in Chipotle's Burrito Builder experience on Roblox for a chance to win 50,000 free burritos. The game launches at 3:00 p.m. PT on May 5. 'Chipotle created Ingredient Quest to educate its Gen Z fans on the brand's 53 real ingredients while giving them the opportunity to claim a reward of free Chipotle in the physical world,' Chipotle said in a press release. 'Inspired by the generation's love for nostalgic collectibles, the experience taps into the thrill of opening 'card packs' and celebrating rare 'pulls.' " Roblox users enter Chipotle's virtual restaurant, where they'll receive an assortment starter pack of five ingredient cards to begin the Ingredient Quest experience. Users must roll burritos in Burrito Builder to earn Burrito Bucks. The first 50,000 to collect all 53 ingredient cards will receive a free entrée offer. Related: Chipotle Is Giving Away $1 Million in BOGO Burritos "Our fans love to celebrate Cinco de Mayo with our real ingredients," Chipotle said. "This year, we're giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way." The freebies don't stop there — from May 3–5, Chipotle customers will be offered free chips and Queso Blanco with the promo code CINCO25 on the Chipotle app, and From May 1—5, guests can also enjoy free delivery with the promo code DELIVER. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Related: Chipotle's $6 'Boorito' Deal Is Back and Will Be Available Internationally for the First Time Chipotle recently marked another holiday with a game for customers — National Burrito Day on April 3 — as the brand brought back the Burrito Vault. The game ran from March 31 to April 2, giving away total prize winnings worth around $1 million, including 157,500 total buy-one-get-one free entrée codes offered to players. Chipotle has long been known for its BOGO and annual free burrito deals. In April 2024, the brand celebrated their hockey-loving fans during the Stanley Cup playoffs by offering a BOGO deal to any customer wearing their hockey jersey. Read the original article on People
Cision Canada
29-04-2025
- Entertainment
- Cision Canada
CHIPOTLE LAUNCHES "INGREDIENT QUEST" EXPERIENCE ON ROBLOX AND MORE THAN $1 MILLION IN FREE CHIPOTLE FOR CINCO DE MAYO
Chipotle is celebrating Cinco de Mayo bigger than ever before with five days of real food offers On Cinco de Mayo, Chipotle's new "Ingredient Quest" gaming experience will task fans with finding and collecting virtual cards featuring Chipotle's 53 real ingredients throughout the Burrito Builder experience on Roblox to score 50,000 free burritos 1 From May 1 through May 5, guests can celebrate Cinco de Mayo with a $0 delivery fee offer 2 with promo code DELIVER on the Chipotle app, and From May 3 through May 5, guests can enjoy free chips and Queso Blanco³ with promo code CINCO25 on the Chipotle app, and NEWPORT BEACH, Calif., April 29, 2025 /CNW/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, the brand is launching a new, immersive digital gaming experience, "Ingredient Quest," in the Burrito Builder experience on Roblox, which challenges users to collect virtual cards featuring Chipotle's 53 ingredients for the opportunity to win free burritos. Chipotle's Burrito Builder can be accessed at: "Ingredient Quest" will launch at 3pm PT on Monday, May 5. Ingredient Quest On Roblox: Celebrating Real Food With Real Prizes Chipotle created "Ingredient Quest" to educate its Gen Z fans on the brand's 53 real ingredients while giving them the opportunity to claim a reward of free Chipotle in the physical world. Inspired by the generation's love for nostalgic collectibles, the experience taps into the thrill of opening "card packs" and celebrating rare "pulls." Like collectibles in the physical world, each of Chipotle's ingredient card packs on Roblox feature an assortment of five cards with original artwork. How It Works Roblox users will meet an employee inside Chipotle's virtual restaurant in the Burrito Builder experience. Users will get a starter pack of five unique ingredient cards to begin the Ingredient Quest experience. The goal of "Ingredient Quest" is to collect all 53 ingredient cards. Users must roll burritos in Burrito Builder to earn Burrito Bucks, 4 which can be redeemed for ingredient card packs. Each card pack contains five cards. Forty ingredient cards are available in card packs. The remaining eight ingredient cards are hidden throughout Chipotle's Burrito Builder experience in a virtual scavenger hunt. The first 50,000 users to collect all 53 unique ingredient cards will unlock a free entrée offer. 2 "Our fans love to celebrate Cinco de Mayo with our real ingredients," said Chris Brandt, Chief Brand Officer, Chipotle. "This year, we're giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way." Chipotle's 53 Real Ingredients Chipotle is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. In 2024, the company sourced 47 million pounds of local produce, defined as produce grown within 350 miles of one of Chipotle's third party distribution centers. Guests can transparently learn more about Chipotle's 53 real ingredients by playing "Ingredient Quest" and visiting here: Five Days Of Real Food Offers Chipotle is going bigger than ever with its Cinco de Mayo celebrations, giving fans five days of real food offers. From May 1 through May 5, guests can enjoy Chipotle delivered to their door with a $0 delivery fee offer 2 using promo code DELIVER. From May 3 through May 5, Chipotle is offering free chips and Queso Blanco³ with promo code CINCO25. Both offers are valid exclusively on the Chipotle app, and Plus, 50,000 users will score free burritos 1 through "Ingredient Quest" on Roblox. 1 – NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S., D.C. & CAN (Excl. QC), 13+. Promotion Period: 5/5/25 at 3:00 p.m. PT – earlier of 11:59 pm PT or when 50,000 prizes claimed. For Official Rules including how to enter, entry limitations, prize descriptions, & complete details visit Sponsor: CMG Strategy Co., LLC. 2 – $0 Delivery Fee Offer Terms: Higher menu prices are charged for delivery; additional service and other fees applied at checkout as well (except in CA and MN). Available May 1 – 5, 2025, only, within Chipotle's delivery areas from participating U.S. and Canada locations, during normal operating hours for such locations. Minimum order $10 USD, $12 CAD/ maximum order $200 USD, $200 CAD, each excluding tax and fees. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only on Chipotle website or the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited. 3 – Free Chips and Queso Blanco Offer Terms: Valid May 3 – May 5, 2025, on digital orders from participating U.S. and Canada Chipotle restaurants only, for one free regular chips and queso with the purchase of at least one regular-priced entrée item. Kids Meals or 3 pointers do not count as an entrée purchase. Use of promo code CINCO25 at time of order required. All purchases plus promo offer redemption must be completed in a single transaction; free item must be ordered as a single side of chips and queso rather than individual side items. Redemption is subject to availability. Purchased items qualify for Chipotle Rewards points; may not otherwise be combined with other coupons, promotions, or special offers. Valid only on and the Chipotle mobile app; not valid for in-restaurant orders or on third party ordering platforms. Additional restrictions may apply; void where prohibited. 4 – Burrito Bucks available in the Chipotle Burrito Builder experience have no monetary value and do not constitute currency or property of any type. About Chipotle Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are nearly 3,800 restaurants as of March 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit
Yahoo
31-03-2025
- Entertainment
- Yahoo
Chipotle Is Giving Away $1 Million in BOGO Burritos
Chipotle is celebrating National Burrito Day on April 3 inviting customers to join its nationwide online game! On Monday, March 31, the Mexican food brand announced that it would be bringing back the Burrito Vault — in which players have to guess the exact burrito combination, including all of its ingredients, to successfully decipher a code. The game is set to run from Monday, March 31 at 9 a.m. ET through Wednesday, April 2 at 11:59 p.m. ET. The total prize winnings are worth around $1 million, Chipotle adds, and players can join the fun by visiting Related: Where to Get Free Food on National Burrito Day According to Chipotle, the chain will be giving away 157,500 total buy-one-get-one free entrée codes — or 2,500 BOGO codes per hour, as the code to enter the Burrito Vault changes each hour — to the first players who guess the Burrito Vault order correctly. Some fans will even get the chance to win free burritos for a year when they play, as the first player to unlock the Burrito Vault each hour will win free burritos for a year. Fans who unlock the vault after all of the hourly BOGO codes aren't out of luck, either — players who guess the burrito correctly after the prizes for the hour run out will receive 25 rewards points in their Chipotle Rewards account one time during the campaign, while available. "Inspired by the popularity of word puzzles, Burrito Vault was played more than two million times in 2024, and prizes were claimed in under 20 minutes," the chain wrote in a press release. "This year, Chipotle is once again challenging fans to guess the exact order combinations, ingredient by ingredient, to unlock the bank." Outside of the game, Chipotle is celebrating National Burrito Day by giving its Rewards members a $0 delivery fee offer when ordering via and the Chipotle app and using the code DELIVER on April 3. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Chipotle has been long known for its BOGO and annual free burrito deals. Each Halloween, the restaurant rolls out its 'Boorito' deal, during which fans can snag a $6 entrée in the U.S. and select overseas locations. Additionally, the company celebrated their hockey-loving fans during last year's Stanley Cup playoffs by offering a BOGO deal to any customer wearing their hockey jersey. Tons of other Mexican chains around the U.S. have annual offerings in celebration of National Burrito Day, too — including Moe's Southwest Grill, where guests previously have been able to get a buy-one-get-one-free burrito bowl or burrito, BOGO burritos at Baja Fresh, free burritos at Qdoba, and tons of deals at Taco Bell. Read the original article on People
USA Today
06-03-2025
- Business
- USA Today
Chipotle unveils new Honey Chicken protein option: Here's when you can get it
Chipotle unveils new Honey Chicken protein option: Here's when you can get it Show Caption Hide Caption Chipotle CEO says it will absorb tariff costs President Trump's proposed tariffs on major trading partners are affecting the U.S. economy, but Chipotle plans to keep prices stable for their customers. Cheddar Fans of Chipotle now have a new protein option to choose from. The Mexican fast-casual restaurant chain announced Thursday, March 6 that Chipotle Honey Chicken will be available across restaurants in North America and the United Kingdom beginning Friday, March 7 and for a limited time. Chipotle Rewards members can get exclusive early access on Thursday, March 6 via the Chipotle app, and according to the company, and the protein will be available in France and Germany starting Wednesday, March 12. "Chipotle's latest culinary innovation is a bold, new menu item that perfectly balances unique heat from chipotle peppers and a touch of sweet from pure wildflower honey," according to the company's announcement. 'Delicate balance of heat and a touch of sweet' Chipotle, citing the National Restaurant Association's "What's Hot 2025 Culinary Forecast," said hot honey is the top trending flavor. The company said the protein did well while test-marketing in Nashville and Sacramento, emerging as a fan favorite "thanks to a balanced flavor made with real ingredients." The Honey Chicken is made with fresh chicken, seasoned with savory Mexican spices, in a marinade of seared, smoked chipotle peppers and a touch of pure honey, according to Chipotle. "Chipotle Honey Chicken was our top performing limited time offer in test markets and we're excited for guests to taste this bold, new protein with their go-to order," said Chris Brandt, Chief Brand Officer, in the news release. "The delicate balance of heat and a touch of sweet pairs perfectly with our real ingredients prepared fresh every day." The company said it is featuring the "Most Popular Chipotle Honey Chicken Bowl" on its app and website for easy ordering, "making it simple for guests to experience the new protein." The bowl contains 880 calories and features the Honey Chicken with white rice, black beans, fajita veggies, fresh tomato salsa, roasted chili-corn salsa, sour cream, cheese and lettuce, according to Chipotle. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
