15-05-2025
Nala launches Cloud9: The ultra-soft, eco-friendly underwear that's better than cotton
Say hello to the softest underwear around because size inclusive Aussie underwear brand, Nala, has just launched its new collection.
Cloud9 also known as ' Better than Cotton 2.0, ' is an extension of Nala's bestselling cult underwear range which is loved by the masses. thanks to the soft, stylish and supportive shapes on offer.
The Aussie brand's latest drop is crafted from ultra-soft modal, a bio-based fabric derived from beech tree cellulose, Cloud9 offers an eco-conscious alternative to traditional cotton.
The fabric isn't just sustainable — it's incredibly comfy and flattering on the body.
Welcoming a new and improved plunge bralette available up to an F cup, shoppers have been quick to describe the new lilac colourway as 'dreamy.'
Best yet, the flattering plunge shape is wire-free, so you can go about your day in comfort.
The underwear is exceptionally smooth, lightweight, breathable and is designed with sensitive skin in mind. It also features water-absorbent and moisture-wicking properties.
Leading the new collection are two hot styles: the redesigned Plunge Bralette and the debut of the High Waist Shorts.
The Plunge Bralette now comes in dual cup sizes from B-C to E-F and band sizes 8–18, offering shape, support and softness — without the wires.
Bullet-moulded cups, a J-hook for extra lift, and a soft padded hook-and-eye closure system combine for a wear-all-day feel that doesn't compromise on fit nor form.
The High Waist Shorts mark Nala's first foray into boy leg-style briefs. Featuring comfort and anti-chafe coverage, the shorts sit high on the waist with a soft leg band and smooth, stretchy waistband that contours without digging in.
They are perfect for lounging, layering, or living in and are available in two gorgeous shades: lavender fizz and galaxy.
Nala's modal fabric is as smart as it is soft. Compared to cotton, it uses 20 times less water to produce and is both biodegradable and compostable, meaning it returns to the Earth without leaving a trace.
For a generation increasingly conscious of environmental impact and personal wellbeing, Cloud9 presents a seamless blend of ethical sourcing, inclusive sizing, and elevated comfort.
Co-founder Chloe de Winter believes that, 'basic cotton just doesn't cut it anymore.' And with Cloud9, Nala reinforces its stance on thoughtful design and female-led innovation, delivering underwear that works with the body.
Shoppers are loving the new Cloud9 Collection and can't stop talking about how comfortable it is.
'Best bras ever,' one impressed person wrote.
'Finally underwear that is so comfy, ' another customer added.
'Very supportive underwear,' a third reviewer commented.
