Latest news with #Choithrams
Khaleej Times
29-04-2025
- Business
- Khaleej Times
Thai Fruits and Food Festival 2025 launches at Choithrams UAE outlets
The rich flavours and vibrant culinary traditions of Thailand have arrived in the UAE as the Thai Fruits and Food Festival 2025 officially launches at Choithrams Al Safa Branch. This exciting celebration offers shoppers a unique opportunity to experience the very best of Thailand's renowned produce and gourmet offerings, right here in Dubai. This festive promotion will run until May 11, 2025, across 12 participating Choithrams outlets, organised by the Department of International Trade Promotion (DITP) and presented by Thai Trade Centre Dubai, in partnership with the Choithrams UAE, and Ever Spring Industry Limited. Themed 'Thai Fruits and Food Festival,' this year's campaign not only showcases Thailand's finest tropical fruits — like mangoes, mangosteen, jackfruit, and rambutan — but also highlights how these ingredients are creatively used across Thai Select certified restaurants, specialty Thai grocery stores, and in authentic home-style dishes that celebrate Thai culinary excellence. The opening ceremony was graciously attended by Sorayut Chasombat, ambassador of the Kingdom of Thailand to the UAE; alongside Merica Sivara, deputy consul-general, Royal Thai Consulate-General in Dubai; Pitichai Ratananaka, executive director of the Thai Trade Centre Dubai; Ahman Mad-Adam, director of the Tourism Authority of Thailand, Dubai and Middle East Office; Dinesh Pagrani, director of Choithrams; Mark Mortimer Davies, CEO of Choithrams; Ashutosh Chakradeo, chief retail officer GCC; and Pankaj Sajnani, FMCG procurement manager, together with other esteemed dignitaries from Choithrams. 'We invite everyone to discover the authentic tastes of Thailand —beyond the ordinary. This festival is a gateway to understanding Thai fruits not just as produce, but as cultural treasures with health benefits and culinary versatility,' shared Ratananaka. 'Whether through Choithrams' fresh produce aisles, Thai Select certified restaurants, or specialty Thai groceries, this promotion is a flavorful invitation to experience Thailand in every bite.' Thailand's culinary footprint Thailand's food exports continue to play a vital role in global food security. In 2024, Thailand was ranked among the top 15 food exporters in the world, with exports of fresh fruits and food products contributing significantly to the economy. The country's agricultural innovation, sustainability practices, and high-quality standards reinforce its status as the 'Kitchen of the World.' With growing demand in the Middle East, the UAE has emerged as a key strategic market for Thai food. Thai fruits are gaining popularity not only for their exotic appeal but also for their healthful qualities, traceability, and freshness. Initiatives like the Thai Fruits and Food Festival continue to build awareness of Thai products among local consumers, retailers, and culinary professionals. During the promotional period, shoppers can enjoy exclusive Thai fruits and food product displays, special offers up to 25 per cent off, and interactive in-store activities across the 12 Choithrams locations. Thai groceries in Dubai will also take part, offering a curated range of fruit-based and traditional food products. Moreover, Thai SELECT certified restaurants will feature special fruit-infused Thai dishes, offering diners a taste of Thailand's most loved fruits in both traditional and modern interpretations. This year's festival brings together not just food and fruit — but also storytelling, sustainability, and soft power through culinary diplomacy. Experience the colours, flavours, and spirit of Thailand this spring — right in your Choithrams neighborhood supermarket, Thai SELECT certified restaurants, or Thai grocery store.
Gulf News
17-02-2025
- Business
- Gulf News
Choithrams elevates FMCG distribution and retail with a greener future
With a legacy spanning over five decades, Choithrams has solidified its position as a regional leader in both retail and distribution, offering high-quality FMCG products, cutting-edge supply chain solutions, and deep market expertise. Committed to innovation, sustainability, and driving mutual success for customers, retailers, wholesalers, and stakeholders alike, Choithrams continues to set new benchmarks in the industry while adapting to the ever-evolving consumer landscape. Since opening its first store in the UAE in 1974, Choithrams has continuously expanded, becoming a trusted retail destination for customers across the region. With supermarkets and express store formats in the UAE, Bahrain and Qatar, the company has brought together a wide range of household-favourite brands under one roof. Its omnichannel approach, including a robust e-commerce platform, has further enhanced customer convenience, making shopping seamless both in-store and online. The company remains dedicated to delivering high-quality products at competitive prices while expanding its brand portfolio to meet the evolving needs of its customers. Adding to the customer shopping experience, the company's loyalty programme Bounz allows shoppers to earn and redeem points seamlessly, underlining its commitment to value and customer satisfaction. Alongside its thriving retail business, Choithrams has developed a formidable distribution network over the past 40 years, supporting over 30,000 outlets across hypermarkets, supermarkets, convenience stores, specialty retailers, and foodservice establishments in the UAE, Bahrain, Qatar and Oman. Through its state-of-the-art warehousing facilities and temperature-controlled storage, Choithrams ensures optimal product handling, while its highly efficient fleet management system enables seamless last-mile delivery. These capabilities give brands unmatched market access and visibility, making it a partner of choice for leading global and regional FMCG brands as well as new entrants to the market. Choithrams' success is built on strong industry relationships and deep market knowledge. Its partnerships with retailers, wholesalers, and key stakeholders have positioned it as a trusted distributor, offering not just logistics but also brand-building expertise. Through strategic in-store activations, trade marketing, and targeted promotional campaigns, Choithrams helps brands grow and thrive in the region's competitive retail landscape. 'We are excited to be part of the 30th edition of Gulfood, as it's the ideal platform for us to showcase our expertise in both retail and distribution while emphasising our commitment to sustainability,' said Rajiv Warrier, CEO of Choithrams GCC. 'Our goal is to provide best-in-class service to our partners while integrating eco-conscious initiatives that drive long-term value for the industry.' Sustainability remains a core pillar of Choithrams' strategy, and this year, the company is bringing its commitment to environmental responsibility to Gulfood in a tangible way. By repurposing 50 per cent of its exhibition stand materials from last year's event, Choithrams is reducing waste and reinforcing its dedication to sustainable business practices. 'Sustainability is not just a trend, it is a responsibility, and, at Choithrams, it's an integral part of our business strategy,' said Warrier. 'By reusing materials for our stand, we are demonstrating that innovation and responsibility can go hand in hand, setting an example for the wider community.' As Choithrams continues to grow its retail and distribution businesses in parallel, it remains focused on fostering long-term partnerships and delivering value-driven solutions. Visitors at Gulfood 2025 are invited to explore Choithrams' offerings and discover how its expertise, infrastructure, and commitment to sustainability can help brands succeed while contributing to a more responsible future. Sign up for the Daily Briefing Get the latest news and updates straight to your inbox
