17-02-2025
Choithrams elevates FMCG distribution and retail with a greener future
With a legacy spanning over five decades, Choithrams has solidified its position as a regional leader in both retail and distribution, offering high-quality FMCG products, cutting-edge supply chain solutions, and deep market expertise. Committed to innovation, sustainability, and driving mutual success for customers, retailers, wholesalers, and stakeholders alike, Choithrams continues to set new benchmarks in the industry while adapting to the ever-evolving consumer landscape.
Since opening its first store in the UAE in 1974, Choithrams has continuously expanded, becoming a trusted retail destination for customers across the region. With supermarkets and express store formats in the UAE, Bahrain and Qatar, the company has brought together a wide range of household-favourite brands under one roof. Its omnichannel approach, including a robust e-commerce platform, has further enhanced customer convenience, making shopping seamless both in-store and online.
The company remains dedicated to delivering high-quality products at competitive prices while expanding its brand portfolio to meet the evolving needs of its customers. Adding to the customer shopping experience, the company's loyalty programme Bounz allows shoppers to earn and redeem points seamlessly, underlining its commitment to value and customer satisfaction.
Alongside its thriving retail business, Choithrams has developed a formidable distribution network over the past 40 years, supporting over 30,000 outlets across hypermarkets, supermarkets, convenience stores, specialty retailers, and foodservice establishments in the UAE, Bahrain, Qatar and Oman. Through its state-of-the-art warehousing facilities and temperature-controlled storage, Choithrams ensures optimal product handling, while its highly efficient fleet management system enables seamless last-mile delivery. These capabilities give brands unmatched market access and visibility, making it a partner of choice for leading global and regional FMCG brands as well as new entrants to the market.
Choithrams' success is built on strong industry relationships and deep market knowledge. Its partnerships with retailers, wholesalers, and key stakeholders have positioned it as a trusted distributor, offering not just logistics but also brand-building expertise. Through strategic in-store activations, trade marketing, and targeted promotional campaigns, Choithrams helps brands grow and thrive in the region's competitive retail landscape.
'We are excited to be part of the 30th edition of Gulfood, as it's the ideal platform for us to showcase our expertise in both retail and distribution while emphasising our commitment to sustainability,' said Rajiv Warrier, CEO of Choithrams GCC. 'Our goal is to provide best-in-class service to our partners while integrating eco-conscious initiatives that drive long-term value for the industry.'
Sustainability remains a core pillar of Choithrams' strategy, and this year, the company is bringing its commitment to environmental responsibility to Gulfood in a tangible way. By repurposing 50 per cent of its exhibition stand materials from last year's event, Choithrams is reducing waste and reinforcing its dedication to sustainable business practices. 'Sustainability is not just a trend, it is a responsibility, and, at Choithrams, it's an integral part of our business strategy,' said Warrier.
'By reusing materials for our stand, we are demonstrating that innovation and responsibility can go hand in hand, setting an example for the wider community.'
As Choithrams continues to grow its retail and distribution businesses in parallel, it remains focused on fostering long-term partnerships and delivering value-driven solutions.
Visitors at Gulfood 2025 are invited to explore Choithrams' offerings and discover how its expertise, infrastructure, and commitment to sustainability can help brands succeed while contributing to a more responsible future.
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