07-05-2025
Choupette stars in Hublot's Big Bang 20th anniversary campaign
The late Karl Lagerfeld's beloved Birman cat enters her next chapter—as the face of a Swiss horological powerhouse
In the constellation of celebrity pets, perhaps none can command the gravitas of Choupette Lagerfeld. The sapphire-eyed Birman—once the cherished companion of the late Karl Lagerfeld—has long since ascended from pampered pet to cultural phenomenon. Her transformation, marked by a life of private jets and Goyard dishware, reflects not only her singular charm but also the enduring magnetism of her provenance.
While the internet has made stars of its feline elite—from the eternally scowling Grumpy Cat to Instagram darling Nala—Choupette inhabits a more rarefied realm. Her world is one of quiet privilege, where staff tend to her every whim and public affection is met with graceful indifference. Groomed to perfection and framed by a life of exquisite excess, she remains impervious to the trappings of virality.
Read more: Hublot CEO Julien Tornare shares his vision for the manufacture, talks Big Bang as an icon, and explains why he is taking the brand into music
