Latest news with #ChrisBumstead
Fashion United
9 hours ago
- Business
- Fashion United
Gymshark opens first European store in Amsterdam
British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the opening on LinkedIn: 'The store looked fantastic, from the large 'WE DO GYM' wall text on the brickwork to the special CBum mannequin (a mannequin based on Canadian bodybuilder Chris Bumstead) and the exclusive Amsterdam merchandise – everything was meticulously taken care of.' Founded in Birmingham, UK in 2012, Gymshark welcomed revenue growth for the 2024 financial year, with a year-on-year increase of 9 percent, reaching 607.3 million pounds. In April 2025, Gymshark entered the Dutch market via an outlet in Roermond. Now, the brand has a flagship store in the heart of Amsterdam. 'Fitness truly thrives here' According to the brand, the decision to choose Amsterdam was partly based on the growing fitness market in the Netherlands. An estimated 17 percent of the Dutch population are members of a gym, one of the highest percentages in Europe. 'We'd heard that the Dutch don't queue, but that rumour was quickly dispelled. Just before opening, I walked from the back of the queue to the front – it took 80 seconds.' The first visitor turned out to be a fan from Germany, who had arrived at 1am GMT. 'He was, of course, given the honour of cutting the ribbon. The community always comes first for us,' said Kane. Founder and chief executive officer, Ben Francis, shared his excitement about the location in an earlier press release: 'With over nine million visitors per year, Kalverstraat is a logical choice. Moreover, fitness truly thrives here.' In pictures: Gymshark store in Amsterdam The store stocks the popular Power and Vital collections, amongst others. Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane The mannequin based on Chris Bumstead, a true member of the Gymshark community. Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane Gymshark at Kalverstraat 178 in Amsterdam Credits: Sam Kane This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Yahoo
03-04-2025
- Business
- Yahoo
The Quality Group buys majority of sports-nutrition peer Raw Nutrition
Private-equity-backed The Quality Group has acquired a majority stake in US sports-nutrition peer Raw Nutrition. Germany-based The Quality Group, itself majority-owned by private-equity firm CVC, is home to brands including ESN and More Nutrition. In a deal with Raw Nutrition described as 'a strategic partnership', The Quality Group will own a majority shareholding in the Florida-based business. Founded in 2019, Raw Nutrition is led by CEO Dom Iacovone, Chris Bumstead and bodybuilding coach Matt Jansen. All three will be shareholders in the combined company. Financial terms were not disclosed. Iacovone said: 'After many discussions with several global performance nutrition companies, we decided to enter a partnership with The Quality Group given that they understand all the opportunities and challenges that we're about to face, and have navigated through them extremely successfully. 'Going through our process, it was very important to me to find a strategic partner versus one that would just give us the most money. We have big goals at Raw Nutrition to build this brand as big as it can be and cooperating with The Quality Group is the first step to helping us navigate that.' The companies will 'continue to operate as independent brands', a statement issued by The Quality Group read. 'Both Raw Nutrition and The Quality Group are deeply connected to their target audiences. While Raw excites athletes in the US, we activate a loyal, performance-driven following in Europe through ESN and More Nutrition,' The Quality Group CEO Heikki Takala said. Raw Nutrition is aiming to focus on growing its product portfolio and presence in the US. In its domestic market, the company's products are available online, as well as in store at Crunch Fitness, GNC, Sam's Club and The Vitamin Shoppe. The owners of The Quality Group sold a majority stake to CVC three years ago. Established in 2020 through the merger of sports nutrition brands ESN and More Nutrition, the business' principal markets are Germany, Austria and Switzerland. This week, the company announced the launch of the More Nutrition brand in the UK. "The Quality Group buys majority of sports-nutrition peer Raw Nutrition" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
