6 days ago
Lamborghini Reveals Revuelto Driving Sim At DreamHack Dallas
Lamborghini has taken a new approach to expand the brand's reach towards a younger generation by attending DreamHack Dallas 2025, a three-day immersive gaming festival that took place last weekend at the Kay Bailey Hutchison Convention Center in Dallas, Texas.
'This was a bold presence — a clear statement of intent,' said Christian Mastro, marketing director of Automobili Lamborghini. 'DreamHack Dallas marked our debut in the gaming festival scene and the start of a new dialogue with a vibrant, forward-thinking community. Automobili Lamborghini brought its dream to life in a new dimension—through performance, design, and digital innovation—aiming to reach new generations and affirm its role as an innovator in the digital world.'
Automobili Lamborghini, a principal partner at the event, was the first-ever automotive brand to take the stage at the festival. Its display merged the excitement of esports, the thrill of professional vehicle simulation racing, and the reality of cutting-edge Web3.0 innovation.
The crowd-pleasing eye-candy, and highlight of the display, was a Lamborghini Revuelto—the world's first production High Performance Electrified Vehicle (HPEV) hybrid super sports car. With a price tag north of $600,000, the two-seat exotic boasts a mid-mounted V-12 complemented by three electric motors. The total output of the plug-in hybrid is 1001 hp and 1044 lb-ft of torque, paired with a 4,300-pound curb weight. The 0-60 mph sprint takes a mere 2.2 seconds as the vehicle races to a top speed of 217 mph.
Unlike the standard production models, the one-of-a-kind Lamborghini Revuelto was emblazoned with a custom, dedicated livery digitally replicated in-game on a driving simulator sharing the stage. According to the Italian automaker, the application was 'a powerful representation of Automobili Lamborghini's commitment to interoperability between the physical and virtual worlds.'
The Italian automaker chose the show to debut the Versaro x Automobili Lamborghini simulator—the result of a partnership between the Italian automaker's Centro Stile and U.K.-based sim-specialist Vesaro. The precision-engineering racing rig (offered in yellow, green, blue, and orange) puts the driver into a detailed replica of a racing cockpit. Crafted from a carbon shell, the one-of-a-kind simulator is fitted with a genuine Lamborghini Revuelto sport racing bucket seat and Moza's new Revuelto steering wheel—a duplicate of the steering wheel placed in the actual road vehicle.
Simulator hardware includes the Simucube 2 Sport wheelbase (that delivers 17Nm, or 12.54 pound-feet, of torque) paired with Vesaro's Pro-R pedal box (featuring a 3mm carbon steel build) with load cell brakes. Dual box actuators provided FIA-approved pitch and roll movement, delivering full motion immersion to the gamer. The simulator was running Assetto Corsa Competizione and Assetto Corsa Evo software, two popular simulation platforms.
Bridgestone Tire, an OE supplier for Lamborghini, was also in attendance. The tire company hosted an 'Asphalt' tournament from within the Automobili Lamborghini booth, featuring competition and live commentary from top gamers and social media influencers.
Expect DreamHack Dallas 2026, another three-day weekend of special announcements, top-tier esports, cosplay, special guests, and performances, to be scheduled next May—specific dates have yet to be released.
