Latest news with #ChristieHenry
Emirates 24/7
15-04-2025
- Business
- Emirates 24/7
Sharjah hosts ‘Sharjah NYU SPS Executive Publishing Program'
The Sharjah Book Authority (SBA) launched today the first edition of the Sharjah Executive Program for Publishing Professionals at the American University of Sharjah, in collaboration with the Center for Publishing, Writing, and Media at NYU School of Professional Studies, with the participation of over 50 publishers from 17 countries. The four-day program brings together professionals specialised in the publishing sector. Held for the first time outside the United States, the program is a specialised educational initiative that aims to provide advanced training for publishing professionals in key areas including business strategies, digital practices, leadership skills, and other topics aligned with the global standards and demands of the publishing industry. Mansour Al Hassani, General Coordinator of Professional Conferences at the Sharjah Book Authority, affirmed that under the directives of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the SBA, the authority places great importance on training publishers and equipping them with the latest global knowledge and technologies. He pointed out that the rapid expansion in publishing tools and the transformation of the market into a highly competitive digital environment require cultural institutions and publishing companies to stay up to date through high-level training programs. He stressed the SBA's commitment to providing high-quality educational platforms that bring together Arab and international publishers with global publishing experts to enhance their competencies and open new horizons for innovation and expansion, especially in digital transformation, marketing strategies, and modern distribution channels. Andrea Chambers, Associate Dean of the Center for Publishing, Writing, and Media at NYU School of Professional Studies, described the program as a pioneering step to empower professionals in the publishing sector by providing them with best practices and strategies to enhance operational efficiency and sales. She highlighted that the program focuses on education and training as pillars for developing leadership skills and innovation, offering participants the opportunity to engage with leading thinkers and global experts, thereby broadening their horizons and strengthening their capacity to face challenges in the global publishing industry. Christie Henry, Director of Princeton University Press, led panel sessions sharing their experience in navigating market challenges, and discussed the opportunities and challenges of expanding into international markets, particularly the Chinese market. In a session titled 'The Power of Small Independent Publishers: The Princeton University Press Story,' Christie Henry affirmed that the success of publishing institutions does not rely solely on the quality of content, but also on building strategic relationships with readers, staff, and the wider community. She noted that reputation and loyalty are key to increasing revenue and achieving sustainable growth, and that publishing remains a risk-driven industry as it depends on ever-changing human behaviour, making data collection and analysis essential for understanding the market and making informed decisions. She explained that today's publishing industry requires a collaborative environment capable of adapting to rapid changes and adopting tools for positive engagement with readers, especially through partnerships with public libraries and schools to foster a love of reading from an early age. She emphasised that books have the power to shape the world we want to see. In the session 'Global Case Study: Princeton University Press in China,' Henry highlighted the opportunities offered by international publishing operations as well as the challenges they face, with a particular focus on the Chinese publishing market. The opening day also included networking and idea-sharing exercises for participants. Dan Hayter, Sales and Marketing Director at Glassboxx, delivered a session titled 'Telling Your Story: How a Website Can Attract Readers and Generate Revenue,' showcasing the importance of building a strong online presence in the digital age. The day's program also included a session titled 'Acquiring Titles for Global Audiences: What Works and Why,' led by Michael Reynolds, Editor-in-Chief of Europa Editions, who shared strategies for selecting titles suitable for diverse international readers. Inez Munsch, Managing Director at Abrams & Chronicle Books Ltd., presented a session titled 'Visualizing Global: Cover Design and Visual Appeal for International Audiences,' focusing on the visual elements that attract global readers. The program will continue over the next three days, discussing various topics including translation, global market trends, digital marketing, and the impact of artificial intelligence on the publishing industry, providing participants with the knowledge and skills necessary to advance their professional ambitions. Follow Emirates 24|7 on Google News.
Gulf Today
13-04-2025
- Business
- Gulf Today
Sharjah to host NYU publishing programme
Following the directives of Sheikha Bodour Bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), the 'Sharjah NYU SPS Executive Publishing Programme', organised by SBA in partnership with the Center for Publishing, Writing, and Media at the NYU School of Professional Studies, commences tomorrow (Monday April 14) at the American University of Sharjah (AUS). Being held for the first time outside the United States, the Sharjah edition of this prestigious four-day programme will empower local and regional publishing executives through advanced workshops and discussions on content creation, digital marketing, artificial intelligence, and global publishing industry trends, all led by a distinguished line-up of international academics and publishing experts. DAY 1: PUBLISHING PATHWAYS AND PIVOTS: The inaugural programme in Sharjah will be launched with introductory remarks from Andrea Chambers, the Associate Dean of the NYU SPS Center for Publishing, Writing, and Media (PWM); and Christie Henry, Director of Princeton University Press, informing participants about the agenda and purpose of the event. Henry will then lead a session exploring the impact of independent presses, drawing on her extensive knowledge about Princeton University Press's legacy. Subsequent discussions will address strategies for global audience engagement, including a case study on the press's expansion into China and a collaborative workshop with Dan Hayter of Glassboxx on leveraging websites to drive readership and revenue. The day concludes with insights on acquiring globally resonant titles and designing covers for international markets, featuring Michael Reynolds of Europa Editions and Inez Munsch of Abrams & Chronicle Books. DAY 2: INNOVATION AND IMAGINATION: Tuesday's agenda emphasises innovation and global outreach, and Christie Henry will return to lead a session on unconventional market expansion through case studies, followed by a discussion with Samantha Schnee of Words Without Borders on the growing importance of translation rights. Participants will also be able to engage in an interactive exercise to identify translation opportunities, while Naveen Kishore and Sunandini Banerjee of Seagull Books will highlight how translation and design synergise to fuel growth. The day closes with a case study on collaborative publishing models led by Princeton University Press's Inés ter Horst and Christie Henry. DAY 3: GROWTH AND GLOBAL PUBLISHING TRENDS: Wednesday shifts focus to global market dynamics, beginning with HarperCollins' Chantal Restivo-Alessi outlining strategies for international growth and consumer trends. Carlo Carrenho of Alpine Global Collective will analyse the rapid rise of audiobooks, while Restivo-Alessi returns to dissect digital sales and operations. Participants will then test their skills in a negotiation workshop before Kelly Gallagher of Ingram Content Group concludes the day with a forward-looking analysis of shifts in international print sales. DAY 4: EYES ON THE FUTURE: The final day spotlights innovation, opening with Joana Jamil of Meta discussing digital marketing strategies for book promotion. Chantal Restivo-Alessi revisits the stage to explore AI's implications for publishers, followed by HarperCollins' Marine Debray mapping global innovation trends. Keith Riegert of Ulysses Press will also demonstrate practical AI applications for publishers, culminating in team-based exercises to apply learned tools.
