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Wall Street Journal

The Rise of the Controversial $690 Flip Flop

Everyone's in a tizzy over flip flops. The humble slide—so essential in Brazil that it's considered an inflation-protected necessity, like beans and rice—is transcending its utilitarian roots to become the it-shoe of the moment. Some luxury brands are charging over $1,000 for a pair of thong sandals that aren't exactly office-appropriate. 'Classic rubber flip flops are the shoe of the summer,' said Christina 'Tinx' Najjar, a Los Angeles and New York influencer whose first novel, 'Hotter in the Hamptons,' comes out May 6.