Latest news with #ChristophKoster
Zawya
5 hours ago
- Business
- Zawya
Ruya unveils AI-generated brand film: You've got better things to do
Ajman, UAE – ruya, the UAE's first digital Islamic community bank, has launched a bold new film titled "You've Got Better Things to Do", a fully AI-generated campaign that speaks directly to the entrepreneurs, startups, freelancers, Camelicorns and SME owners who are fuelling the country's growth and who prefer simple, modern solutions over the complexities of traditional banking. The message is simple: your time is precious, and ruya helps you spend it where it matters most - on your business, not your bank. The film showcases everyday moments of business owners chasing their dreams, supported by ruya's seamless, mobile-first platform that eliminates banking hassles with instant account opening, no hidden fees, and fast, ethical financial services. In a deliberate creative choice, the film was developed entirely with generative AI, making ruya one of the first banks in the region to launch a campaign built with next-generation technology. The approach reinforces the campaign's core message: 'You've got better things to do… than make an ad the old-fashioned way'. By integrating AI into its creative process, ruya aligns with the UAE's national vision to lead in artificial intelligence and digital innovation. The campaign showcases not just innovation for its own sake, but purposeful use of technology to communicate more meaningfully with today's business community. 'This film represents an innovative step forward for the Islamic banking sector,' said Christoph Koster, CEO of ruya. "As a digital-first Islamic bank, we believe technology should simplify life, not complicate it. Embracing AI in our marketing is a natural extension of our forward-thinking ethos, as it reflects how we operate as a brand and how we believe banking should evolve: simple, smart, and aligned with the pace of today's world." The film is a direct reflection of ruya's values, blending modern convenience and guided by ethical Islamic principles that promote transparency, fairness, and community focus. The campaign is now live across ruya's digital platforms and can be viewed on the official YouTube channel at: ruya - You've got better things to do
The National
23-05-2025
- Business
- The National
Money & Me: ‘My best investment is an Abu Dhabi property purchased at the height of Covid-19'
Christoph Koster, CEO of digital Islamic community bank ruya, adopts a balanced approach to investments
Gulf Insider
26-04-2025
- Business
- Gulf Insider
UAE's Ruya Becomes First Global Islamic Bank To Offer Shari'ah-Compliant Crypto Trading
UAE's digital-first Islamic bank ruya announced enabling customers to buy and sell cryptocurrencies such as Bitcoin directly through its mobile app. The new service is offered in partnership with Fuze, a licensed and well-established leader in the virtual asset space, to ensure that it is secure, user-friendly, and fully aligned with ethical Islamic financial principles, the bank said. The move makes it the first Islamic bank globally which allows customers to transact in virtual currencies. This service is part of the bank's broader investment offering, designed to promote ethical Islamic wealth building and long-term financial growth, it said. With the global surge in interest around virtual assets, the bank's latest offering caters to customers who seek to diversify their portfolios responsibly, while adhering to values of transparency, fairness and ethical investing. 'At ruya, we are committed to transforming the financial landscape in the UAE by offering forward-thinking services, while staying true to our mission of ethical Islamic banking,' said Christoph Koster, CEO of ruya. 'By integrating virtual assets into our investment platform, we aim to empower our customers to participate in the digital economy sustainably and responsibly,' he added. Mohammed Ali Yusuf, Co-Founder and CEO of Fuze, said partnering with ruya is a big step towards making virtual assets a seamless part of everyday banking. 'Together, we're combining Fuze's cutting-edge infrastructure with ruya's commitment to ethical Islamic banking,' he said. Unlike platforms encouraging speculative trading, the bank's virtual assets service is part of a carefully curated investment framework, creating lasting value and supporting their customers' financial goals, the bank said. This move comes at a time when the UAE is experiencing rapid growth in virtual asset activity, positioning itself as a leading virtual asset hub in the Middle East and North Africa (MENA) region.
Arabian Business
25-04-2025
- Business
- Arabian Business
UAE's ruya becomes first global Islamic bank to offer Shari'ah-compliant crypto trading
UAE's digital-first Islamic bank ruya announced enabling customers to buy and sell cryptocurrencies such as Bitcoin directly through its mobile app. The new service is offered in partnership with Fuze, a licensed and well-established leader in the virtual asset space, to ensure that it is secure, user-friendly, and fully aligned with ethical Islamic financial principles, the bank said. Islamic bank's crypto service The move makes it the first Islamic bank globally which allows customers to transact in virtual currencies. This service is part of the bank's broader investment offering, designed to promote ethical Islamic wealth building and long-term financial growth, it said. With the global surge in interest around virtual assets, the bank's latest offering caters to customers who seek to diversify their portfolios responsibly, while adhering to values of transparency, fairness and ethical investing. View this post on Instagram A post shared by ruya (@myruyabank) 'At ruya, we are committed to transforming the financial landscape in the UAE by offering forward-thinking services, while staying true to our mission of ethical Islamic banking,' said Christoph Koster, CEO of ruya. 'By integrating virtual assets into our investment platform, we aim to empower our customers to participate in the digital economy sustainably and responsibly,' he added. Mohammed Ali Yusuf, Co-Founder and CEO of Fuze, said partnering with ruya is a big step towards making virtual assets a seamless part of everyday banking. 'Together, we're combining Fuze's cutting-edge infrastructure with ruya's commitment to ethical Islamic banking,' he said. Unlike platforms encouraging speculative trading, the bank's virtual assets service is part of a carefully curated investment framework, creating lasting value and supporting their customers' financial goals, the bank said.
Mid East Info
24-04-2025
- Business
- Mid East Info
ruya Becomes First Islamic Bank Globally to Offer Virtual Asset Investments Including Bitcoin - Middle East Business News and Information
ruya Becomes First Islamic Bank Globally to Offer Virtual Asset Investments Including Bitcoin Ajman, UA E – 24 Ap ril, 2025: ruya (رويا), the UAE's digital-first Islamic bank, is proud to announce a pioneering step in the region's banking industry. In an unprecedented move, ruya has become the first Islamic bank globally to enable customers to buy and sell virtual assets, commonly known as 'cryptocurrencies' including Bitcoin, directly through its mobile app. This service is part of ruya's broader investment offering, designed to promote ethical Islamic wealth building and long-term financial growth. In partnership with Fuze, a licensed and well-established leader in the virtual asset space, ruya ensures that this innovative service is secure, user-friendly, and fully aligned with ethical Islamic financial principles. With the global surge in interest around virtual assets, ruya's latest offering caters to customers who seek to diversify their portfolios responsibly while adhering to values of transparency, fairness and ethical investing. This move comes at a time when the United Arab Emirates is experiencing rapid growth in virtual asset activity, positioning itself as a leading virtual asset hub in the Middle East and North Africa (MENA) region. In the year ending June 2024, the country received more than $30 billion in virtual assets, with a remarkable 42% growth, nearly four times higher than the region's average of 11.7%. 'At ruya, we are committed to transforming the financial landscape in the UAE by offering forward-thinking services while staying true to our mission of ethical Islamic banking. By integrating virtual assets into our investment platform, we aim to empower our customers to participate in the digital economy in a sustainable and responsible way. We can also assure our customers that the virtual assets we are offering on our ruya investment platform are Shari'ah-compliant, providing much-needed certainty,' said Christoph Koster, CEO of ruya. Mohammed Ali Yusuf (Mo Ali Yusuf), Co-Founder and CEO of Fuze, shared: 'Partnering with ruya is a big step towards making virtual assets a seamless part of everyday banking. Together, we're combining Fuze's cutting-edge infrastructure with ruya's commitment to ethical Islamic banking. We are excited to be at the forefront of providing simple, secure, and ethical digital asset solutions for the future.' Unlike platforms that encourage speculative trading, ruya's virtual assets service is part of a carefully curated investment framework, fostering long-term wealth building. This aligns with ruya's core mission to provide customers with financial solutions that create lasting value and support their financial goals. Key highlights of the service include: Direct access to buy and sell Shari'ah-compliant virtual assets securely through the ruya mobile app. Integrated transparency and governance, ensuring adherence to ethical Islamic principles. Partnership with Fuze, offering a trusted, licensed and seamless digital asset experience. Focus on responsible investing, avoiding speculative behaviour and promoting financial resilience. Christoph Koster added, 'By partnering with Fuze, we've ensured that our customers will benefit from a robust and trusted platform to access the opportunities in the virtual asset space. This service reflects our promise to innovate while maintaining the highest standards of ethical Islamic banking.' As part of ruya's customer-first approach, dedicated support is available through its community centres and hybrid call centre model, ensuring customers receive expert guidance on this new offering. This milestone marks a new chapter in the UAE's banking industry and reinforces ruya's position as a trailblazer in the digital Islamic banking space. For more information on how to start investing in virtual assets through ruya, please visit
