8 hours ago
Balzac Paris names new style director
Founded in 2014 by Chrysoline and Victorien de Gastines, with Charles Fourmaux, Balzac Paris is B Corp certified and became a mission-driven company in 2022. It favors European production and is committed to sustainable fashion. In 2023, it achieved sales of 24 million euros, representing growth of 30%.
The brand is pursuing its development with the opening of regional outlets: after Toulouse at the end of 2024, it is aiming to open in Bordeaux, Aix-en-Provence, Marseille, and Lyon. It is also exploring ephemeral formats, such as its recently inaugurated summer boutique in Biarritz.
With a more upscale collection and a sharper style, Balzac Paris is out to win new customers while continuing to unite its community.
To consolidate its development, Balzac Paris has also expanded its universe. In addition to women's ready-to-wear, the brand relaunched its men's wardrobe in 2024 and launched a beauty line, affirming its ambition to embody a stylish and responsible art of living.
