Latest news with #ChurroColdBrewFrappe
Newsweek
3 days ago
- Business
- Newsweek
McDonald's To Close All Spinoff Branches It Launched Across US
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. McDonald's will be closing the remaining branches of its beverage-focused spinoff, CosMc's next month. The company announced the decision last Friday, less than two years after CosMc's was launched. As a result, McDonald's will be closing CosMc's locations on a "rolling basis" and discontinuing the loyalty reward app. Why It Matters While the five stand-alone locations will begin closing next month, McDonald's said that it will incorporate the insights gained from the 18-month CosMc's experiment—described as a "launchpad for learning" for the entire Golden Arches brand. As a result, it said certain flavors inspired by CosMc's will be making their way onto the main menu at "hundreds" of U.S. restaurants. What To Know McDonald's launched the first CosMc's in December 2023, before rolling out further locations in a "10-store test." The initiative was viewed as a way for McDonald's to capture some market share from competitors such as Starbucks and Dunkin'. On Friday, McDonalds said that CosMc's began with the belief that the company "had the right to win in the fast-growing beverage space" and would allow it to "test new, bold flavors and different technologies and processes—without impacting the existing McDonald's experience for customers and crew." It added that "CosMc's-inspired beverages" will be arriving at McDonald's locations in the U.S. as art of the company's upcoming "beverage test." Customers place their orders at CosMc's on December 11, 2023 in Bolingbrook, Illinois. Customers place their orders at CosMc's on December 11, 2023 in Bolingbrook, its first-quarter earnings call in early May, CEO Chris Kempczinski said that the company would be incorporating "new menu items inspired by CosMc's" at existing McDonald's locations. Kempczinski did not specify which items would make their way onto the McDonald's menu, but Fortune identified the most popular CosMc's drinks as the Sour Cherry Energy Burst, Churro Cold Brew Frappe, and Island Pick Me Up Punch. During the call, Kempczinski noted that the CosMc's "test" provided valuable insights for the company, including the discovery that McDonald's customers prefer ordering food alongside their beverages, rather than having the latter as a stand-alone order. "Food is still going to always be an important part of whatever our beverage offering is because that's consumers' expectation for the McDonald's brand," he said. The decision to shutter the alien-themed spinoff also follows a weak quarter for the company. In early May, McDonald's announced that same-store sales had fallen by 3.6 percent in the U.S., the largest decline since 2020. What People Are Saying McDonald's in a statement on Friday, said: "By creating a Learning Lab—in a way that only McDonald's can—the CosMc's team was able to test-and-learn in real customer-facing environments, which allowed for greater agility and speed. Quick adds and edits to the menu based on feedback led to more focused choices for our fans as the test continued. "We've learned so much, so quickly from the CosMc's test. As part of this next testing phase, starting in late June, we will be closing all stand-alone pilot CosMc's locations on a rolling basis and discontinuing the CosMc's app." McDonald's CEO Chris Kempczinski, during the company's Q1 earnings call, said: "Increasingly, we're competing against specialists, and so we're bringing a specialist focused into McDonald's. In beverages, for example, we've discovered some interesting learnings through our CosMc's test, which has better informed our understanding of consumers' customization preferences and interests in new emerging beverage categories. "Later this year, in partnership with our franchisees, we'll be launching a beverage test in the U.S. in some of our existing McDonald's restaurants that will incorporate new menu items inspired by CosMc's." What Happens Next? The company announced that the remaining five CosMc's locations—one in Illinois and four in Texas—will shut down by the end of June, along with the discontinuation of their stand-alone app and loyalty program.
Yahoo
23-05-2025
- Business
- Yahoo
McDonald's to Add Select CosMc's Exclusives to Regular Menus This Year
McDonald's fans are "so excited" about the latest update regarding its spinoff, CosMc's. During a Q1 earnings call on Tuesday, McDonald's CEO Chris Kempczinski touched upon several hot topics, so to speak, including "interesting learnings" the company gained from the rollout of its beverage-forward concept. While Kempczinski didn't get into all of the fine details, he did say that the findings have influenced McDonald's overall decision-making and that sometime later this year, it would be working with franchisees to bring some of the beverage recipes that were previously exclusive to CosMc's to its standard menus. Most of the menu-specifics–like what drinks are launching nationwide and for how long–are still forthcoming as McDonald's continues to "test, learn, and position itself for growth" in the space. Related:The One Thing That Surprised Us About McDonald's Newest McCrispy Chicken Strips That said, the company previously shared that its "most popular drink customization" was the addition of "Fruity Popping Boba," so it's no surprise to see fans already asking for it to spill over from CosMc's menu to their local Golden Arches. Customers also hope its Churro Cold Brew Frappe, Iced French Toast Galaxy Latte and Tropical Spiceade are among the first to make a splash at McDonald's. "I NEED ALL OF THEM," one more quipped. Though many of the details of the expected beverage menu overhaul are unclear, Kempczinski said McDonald's is "committed to going after beverages." "It's part of why we set up beverages as one of our key three category structures—just because of the opportunity that we saw there," the exec added. Next:
New York Post
09-05-2025
- Business
- New York Post
McDonald's heavily publicized spin-off made waves for wacky drinks — now they're coming to regular menus
Fans are lovin' the latest McDonald's menu updates. The fast-food giant announced plans to add select drinks from its beverage-forward concept CosMc's to regular menus later this year. During an earnings call on Tuesday, McDonald's CEO Chris Kempczinski said that the company gained 'interesting learnings' about the rollout of the wacky new concept that launched in Illinois in late 2023. Advertisement While he didn't delve into many details, he noted that the Golden Arches will be working with individual franchisees to test some of the CosMc's exclusive beverages on standard menus. 'It's part of why we set up beverages as one of our key three category structures — just because of the opportunity that we saw there,' the Golden Arches exec said. Kempczinski also didn't share the details of the menu expansion, but he said McDonald's is 'committed to going after beverages.' Advertisement McDonald's is 'committed to going after beverages.' Joseph Hendrickson – It's unclear exactly which beverages will be added to the regular McD's menus, but popular food Instagram account @snackbetch shared some of the possibilities, which included: Sprite Moonsplash : Sparkling Sprite with citrus and sweet vanilla, served with dried blueberries and lemon wheel over ice. : Sparkling Sprite with citrus and sweet vanilla, served with dried blueberries and lemon wheel over ice. Popping Pear Slush : A prickly pear-flavored slush with whipped cream and popping candy. : A prickly pear-flavored slush with whipped cream and popping candy. Tropical Spiceade : Tart lemonade mixed with pineapple flavoring and topped with dried dragonfruit. : Tart lemonade mixed with pineapple flavoring and topped with dried dragonfruit. Blueberry Ginger Boost : A Vitamin C-boosted blueberry ginger-flavored green tea, served with dried blueberries and lemon wheel. : A Vitamin C-boosted blueberry ginger-flavored green tea, served with dried blueberries and lemon wheel. Iced Churro Latte : Freshly brewed espresso with churro flavoring, drizzled with cinnamon sauce. : Freshly brewed espresso with churro flavoring, drizzled with cinnamon sauce. Iced French Toast Galaxy Latte : Freshly brewed espresso paired with oat milk and sweet maple flavors, drizzled with cinnamon sauce. : Freshly brewed espresso paired with oat milk and sweet maple flavors, drizzled with cinnamon sauce. Churro Cold Brew Frappe : Sweetened, blended cold brew with whipped cream, drizzled with cinnamon sauce. : Sweetened, blended cold brew with whipped cream, drizzled with cinnamon sauce. Chai Frappe Burst: Blended Chai Frappé over sweet popping boba with whipped cream and cinnamon-flavored drizzle. Advertisement According to a press release from January, some of the best sellers at CosMc's include the Island Pick Me Up Punch, Churro Cold Brew Frappe and the Sour Energy Burst — making these highly potential options for McDonald's lovers to get to experience. The Fruity Popping Boba was the most popular drink customization, so it's no surprise fans are already begging for it at their local McDonald's. The Sour Energy Burst drink with fruity boba at CosMc's. TNS Advertisement 'Finally, tasty menu items for the USA!! I always get so jealous of the other countries' menu items,' one person exclaimed. 'I NEED ALL OF THEM,' another excited customer yelled. 'I hope they eventually go nationwide,' someone begged.
