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Business Journals
14-05-2025
- Business
- Business Journals
As AI transforms work, revisit your employee value proposition
AI has arrived, and the output can be thrilling: fully realized reports, marketing materials, images, videos, websites, applications, business plans, humanoids and even new drug candidates. The technology has become so good at generating, recognizing and 'reasoning' that organizations are rethinking the future of work. One wonders how to draw the line, if any, between the tasks humans should do and the tasks machines should do. According to Deloitte, leading organizations are embracing AI as a partner in productivity, positioning it as a co-creator of business value. How to effectively and ethically do so is a question that many companies here in the Twin Cities are weighing, and the facet of AI we will examine in this article. We are 'exposed' to AI Minnesota has more than 1.6 million jobs in occupations highly exposed to AI, and more than 75% of the occupations typically requiring a bachelor's degree or higher are in the high-exposure group. Highly exposed jobs tend to have higher educational requirements and higher wages. AI exposure in the seven-county Twin Cities area ranges from genetic counselors, financial examiners and actuaries on the high-exposure end to group fitness instructors and iron workers on the low-exposure end. Public-sector jobs are also part of the conversation as 48% of cities globally will make wide use of traditional AI by 2027, and 87% are currently planning, piloting or using GenAI, according to Deloitte's AI-Powered Cities of the Future report. Exposure to AI can simply mean the job is particularly ripe for transformation, improvement or reimagination — and AI can enhance, rather than replace, human capabilities. When thoughtfully implemented, AI can remove or reduce the time spent on rote tasks and free up capacity for more interesting, engaging, value-add work. Consider how spreadsheets helped bookkeepers enhance their skills in the 1980s, freeing them to do different tasks. AI offers the same opportunity today. These points underscore Deloitte's observation that AI is affecting the employee value proposition, or EVP. The EVP, sometimes called a workforce or human value proposition, according to our 2025 Global Human Capital Trends report, crystallizes the reasons people come to an organization and stay with it. In fact, the convergence of AI and people make the technology's promise inextricable from human potential. In this new paradigm, employees' skills, knowledge and abilities constitute a portion of their value. The other piece is the magic they can make with AI. That includes humans learning from AI and AI learning from humans. The best relationships will collaborate both ways to achieve optimal results. AI's silent impacts The quintessential human-machine collaboration might be something like a 'Digital Doug,' as noted in our Human Capital Trends report. 'Digital Doug' represents a long-time auto industry employee with vast and valuable institutional knowledge who shares his insights with AI before retiring. Once 'Human Doug' retires, 'Digital Doug' continues at the company, safeguarding much of the human employee's knowledge of the job. This convergence suggests that technology could move beyond acting as an enabler, facilitator and teammate and become woven into the very fabric of the workforce, according to our report. Replicating Doug is perhaps an extreme example of what we call the silent impacts of AI on human employees, but you can see why we recommend that business leaders reconsider their organization's EVP. However, for some organizations that have been viewing technology through rose-colored glasses, the silent impacts of AI have not been a priority. As a result, these organizations have tended to overlook or minimize how AI can undermine people's work experiences. Failure to acknowledge and address employees' AI concerns could compromise the human-technology relationship and, in turn, the worker-employer relationship to the detriment of both organizations and their people. Potential silent impacts include: Increased workload. On top of other duties, workers sometimes feel like they need to teach their machines. Harder work. Since AI automates the routine work, the more complex work is what remains, putting a bigger cognitive burden on the employee. Isolation. More time interacting with AI means less interaction with human colleagues. Performance assessment problems. Who or what gets credit for improved results? Stagnation. Early-career workers may have fewer on-the-job learning opportunities due to AI performing high-value tasks. Deloitte found that navigating these dynamics, and incorporating AI with a 'human-first' mindset, will be important to capitalize on AI's potential for both workers and businesses. Redefining EVP work and rewards Designing and redefining roles to incorporate this 'human-first mindset' means thoughtfully reconsidering an organization's EVP. Sixty-nine percent of respondents in the Human Capital Trends survey recognize the importance of reinventing their EVP to reflect increased human-machine collaboration. Yet only 23% have efforts underway, and 6% are making great progress. A priority in developing the EVP will be determining how the rewards of AI are shared with workers. In fact, organizations are almost six times as likely to receive significant financial benefits from AI when their workers personally derive value from it. Sharing rewards could mean a raise for the worker, but it could also mean four-day work weeks, treating every employee like a high-potential asset or offering more challenging assignments and opportunities for development. Importantly, workers will be measured on new scales in the AI era. The proliferation of AI increases the need for organizations to develop human capabilities like collaboration and emotional intelligence. For workers, well-honed human capabilities are more important than ever in terms of employability, making their development an increasingly valuable piece of the EVP. Organizations that prioritize developing human capabilities are nearly twice as likely to have workers who feel their work is meaningful and twice as likely to see better financial and business results, according to our survey. Going forward Revising the value proposition you offer your people will likely be critical for retention, too. Our report notes that more than 70% of managers and workers are more likely to join and stay with an organization if its EVP helps them thrive in an AI-driven world. As you redesign jobs, reimagine organizational design and reconfigure business processes in this time of AI, seek to elevate both human and business outcomes. Your AI investment is counting on it — so are your people, your business and our region. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ('DTTL'), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as 'Deloitte Global') does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the 'Deloitte' name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see to learn more about our global network of member firms.
Yahoo
09-02-2025
- Entertainment
- Yahoo
Sunday Boredom Busters: February 9th
SIOUX FALLS, SD (KELO) — Fun & Friends is hosting a February Meetup at the Special Olympics South Dakota gym in Sioux Falls. The free event is open to children up through 12 years old with a disability, rare disease or who are neurodivergent. There will be a selection of games and equipment to play with from 3:30 to 5:30 p.m. No registration is needed. Siblings are welcome, guardians are required. Second Helpings in Sioux Falls is hosting a Super Bowl Ladies Day. Bring your friends, purchase clothes and not talk about football from noon to 4 p.m. Snacks will be available. Vote for your favorite sandwich during the Southside Slamwich in Sioux Falls. 15 restaurants located between 41st and 85th streets are taking part in the competition that runs through February. Great Bear Ski Valley is open for skiing and snowboarding from 9 a.m. to 6 p.m. The tubing hill is open from 9 a.m. to 4:30 p.m. Rail Jam in the Terrain Park goes from 1-3 p.m. It costs $10 to enter. Terry Peak Ski Area in the Northern Black Hills is open for skiers and snowboarders. The hours are 9 a.m. to 4 p.m. Mountain Time. The City of Sioux Falls' outdoor ice rinks are located at Campus, Frank Olson, McKennan, Memorial, Sherman and Tuthill parks. Today's hours are 1-8 p.m. Admission is free. The warming houses are closed for the season. Open indoor skating at the SCHEELS IcePlex in Sioux Falls goes from 1-3 p.m. Admission is $9 for adults and $7 for children. Skate rentals are $4. Explore Sioux Falls and South Dakota history courtesy of Siouxland Heritage Museums. The Old Courthouse Museum located downtown and the Pettigrew Home and Museum, in the Cathedral District, are both open from noon to 5 p.m. Admission is free. The historic State Theater in downtown Sioux Falls is featuring the movie Wicked, rated PG. The showings are at 10 a.m. and 2 p.m. The Wells Fargo CineDome & Sweetman Planetarium at the Washington Pavilion features Cities of the Future, T-Rex, Winter Skies and Unseen Universe. New movie releases playing at a theater near you include Heart Eyes and Love Hurts, both rated R. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
