Latest news with #CitystarsMall
Tahya Masr
a day ago
- Business
- Tahya Masr
OPPO Elevates Consumer Engagement in Egypt with the Launch of Its All-New Experience and Service Store, Setting a New Standard for Retail Innovation
OPPO, a global technology leader renowned for its innovation and user-centric design, is pleased to announce the official opening of its first new Experience and Service Store at Citystars Mall in Cairo . This marks the initial phase of a broader retail expansion strategy in Egypt, with additional flagship and experience stores currently under development in Alexandria, the Delta region, and Upper Egypt. These upcoming locations will further strengthen OPPO's presence and reaffirm its long-term commitment to enhancing customer engagement and accessibility across the country. With a presence in over 70 countries and regions across six continents, OPPO employs more than 40,000 people worldwide, operates nine world-class manufacturing facilities, and supports a robust innovation network through twelve global R&D centers—six focused on advanced technology and six on commercial product development. With a retail footprint spanning over 300,000 stores and strategic partnerships with top global operators, OPPO is recognized worldwide for pioneering smart device technology and delivering innovation that empowers everyday life. OPPO's expansion in Egypt reflects this global commitment to innovation and accessibility. Locally, the company has invested over $50 million USD, including the establishment of a state-of-the-art manufacturing facility that supports industrial growth, creates job opportunities, and contributes significantly to the national economy. This investment demonstrates OPPO's strong confidence in Egypt's vibrant and growing market . The newly opened Experience and Service Store in Cairo is more than a retail outlet—it's a dynamic, community-driven space inspired by the energy of urban parks. Designed as a modern environment where technology meets culture, the store features interactive product displays, creative imaging zones, and a comprehensive customer service area, offering visitors a fully immersive and inspiring OPPO brand experience. To complement the Cairo Experience and Service Store, OPPO is set to launch three new regional Experience Stores in Alexandria, the Delta, and Upper Egypt. Each location is thoughtfully designed to reflect local culture and youth trends, providing immersive access to OPPO's latest smart devices, lifestyle technologies, and comprehensive support services. These new stores highlight OPPO's commitment to delivering personalized, locally relevant experiences that foster deeper connections with communities throughout Egypt. This retail development aligns with OPPO Egypt's broader 2025 strategic expansion plan, which includes the launch of 10 new Customer Service Centers in key provinces across the country . These will complement the existing network of 14 centers already operating in Cairo and Giza (7), Delta Region (3), Alexandria (2), and Upper Egypt (2), further enhancing service accessibility and customer convenience nationwide. OPPO Egypt continues to lead the way in customer service excellence, consistently achieving the highest Net Promoter Score (NPS) in the local industry. In global benchmarking conducted by OPPO's headquarters, Egypt is recognized as one of the top-performing markets in service experience highlighting the team's dedication to delivering world-class support and customer satisfaction. 'At OPPO, we believe that true generosity for the future starts with fully embracing the present—encouraging everyone to be their authentic selves,' said [Insert Name], [Insert Title] at OPPO Egypt. 'This philosophy is reflected in our brand slogan, 'Make Your Moment', which inspires people to celebrate life through technology that empowers, connects, and uplifts. The launch of our new Experience and Service Store in Cairo, along with our regional expansion and growing service network, is a powerful statement of our long-term commitment to Egypt and the incredible potential of its tech-savvy youth' . This expansion reflects OPPO's core mission: 'Technology for mankind, kindness for the world.' By placing people at the heart of every innovation, OPPO continues to deliver smart, human-centric technology that enriches lives, fosters creativity, and strengthens community bonds. These new stores mark an important step in OPPO's journey bringing the best of global innovation to Egypt while celebrating and empowering local culture.
CairoScene
28-02-2025
- Entertainment
- CairoScene
BOSS Returns to Egypt With Campaign Starring Mohamed El Bassiouni
BOSS introduces a campaign that feels just as powerful as its comeback, featuring entrepreneur Mohamed El Bassiouni as the modern Boss man in the heart of Downtown Cairo. After a hiatus from the Egyptian market, BOSS is reclaiming its stake in the country. After officially relaunching in Egypt in late 2024, with collections available at all dstore locations and online via dstore's website, BOSS took things a step further by reopening its first monobrand store at Citystars Mall. Since its registration in 1977, BOSS has built an empire for the modern man, dressing everyone from corporate leaders to creatives, athletes to entrepreneurs. As part of their latest campaign in Egypt, BOSS tapped none other than entrepreneur-turned-boss Mohamed El Bassiouni to bring the brand's stylish, 24/7 life cred to the vivacious streets of Downtown Cairo. Downtown Cairo is a place that tells a thousand stories - with timeless architecture and fast-paced energy, it's a city that never stops evolving. El Bassiouni, much like the BOSS man, owns his space in this dynamic setting, decked out in the label's menswear across Al Ismaelia's settings: Tamara Haus, Kodak and The Factory. Each of these three spaces carry their own sense of character and history of renewal in the heart of Downtown Cairo, much like the campaign itself. He's photographed leaning against a historic balcony in a double-breasted BOSS suit, lounging in a neutral-toned, smart-casual look, and walking through moody, industrial settings in stacked layers. BOSS captures El Bassiouni in a way that feels effortless, balancing sharp tailoring with his easy confidence. He sinks into a deep green velvet couch in a crisp monochrome look - clean, minimal, but with the kind of presence that doesn't try too hard. In another shot, he's all quiet and cool, legs crossed over a mosaic floor, sunglasses on, black coffee in hand. Then there's the deep burgundy turtleneck fading into black, a moodier moment against warm wooden textures, and a camel-and-black striped jacket standing out against an industrial brick wall - polished, but never stiff. Contrary to popular belief, BOSS isn't limited to just suits and refined pieces. Their collections pull from four lines: Camel, Black, Orange and Green, each with its own distinct persona. The Camel Line is the ultimate in exclusivity, designed for those who demand luxury right down to the smallest detail. The Black Line introduces a sleek, smart-casual edge - think slim-fitting blazers, tapered trousers, and a minimalist aesthetic that still demands authority. For dressing down while still appearing polished, the Orange Line offers easy sophistication with just the right combination of comfort and style. And for the ones who live life on the go, the Green Line elevates athleisure to the next level, demonstrating that performance-driven pieces can still express the trademark BOSS sophistication. It doesn't just stop at ready-to-wear, either; the brand also offers accessories, footwear, watches, eyewear, and leather goods like wallets and cardholders. El Bassiouni looks aren't just available at Citystars - you can shop them at dstore in CFC, Mall of Arabia, and Designia Mall, or browse the full collection online at the dstore website.
