Latest news with #ClearlyCanadian
Yahoo
10 hours ago
- Entertainment
- Yahoo
Shania Twain does her own stunts in new Clearly Canadian ad: 'Still the one!'
Shania Twain just partnered with a nostalgic Canadian brand — and fans are "obsessed." On Wednesday, the Ontario-born and raised singer posted a new ad for Clearly Canadian, the sparkling water brand that many people might remember from the 1990s. "Clearly Canadian is back. Let's go, girls," the 59-year-old songstress captioned the Instagram post. The brand has tapped the "Man! I Feel Like A Woman" hitmaker to ring in its renaissance with its first ad in more than 30 years. The ad, which was created by fellow Canadian Ryan Reynolds's Maximum Effort production company, sees Twain as a treasure-hunting action hero who's trying to nab the beverage. Twain snatches a cooler of Clearly Canadian out from under the noses of an unsuspecting couple enjoying a bottle in the forest. "Was that a bear?" one of them asks, to which the other answers, "No, I think that's Shania Twain." View this post on Instagram A post shared by Shania Twain (@shaniatwain) Twain can then be seen crossing rivers, running down hills, sliding under fallen trees and flipping over the walls of crumbling ruins in a series of adventure movie-esque stunts. It's all set to a catchy jingle that's sure to get stuck in your head: "No, that's not a bear / Shania Twain was there / she's actually kinda freakishly fast (like a moose!)." As she sips a bottle of the sparkling water, she indicated that Clearly Canadian is "still the one." In a press release, Twain said shooting the ad was "pretty great." "I have very clear memories of Clearly Canadian growing up here," said Twain. "Getting to shoot this in the Canadian outdoors, fighting to do my own stunts (I think I can still tumble!), and sampling all the new flavours hardly felt like work." Canadians quickly took to social media to weigh in. "This fills my Vancouver heart to the brim," actor Ryan Reynolds commented on an Instagram post of the ad. "Shania living her Lara Croft fantasy, here for this," wrote another commenter. "This was not what I was expecting to see this morning but I'm obsessed with it," added another. "Can't wait to see these flips displayed on stage this summer," another person said. "This is amazing! [Shania Twain], you will forever be the best," wrote another fan. Many were also excited over Clearly Canadian being back with a new commercial. View this post on Instagram A post shared by Clearly Canadian (@clearlycanadian) "Been obsessed with Summer Strawberry since high school," wrote one commenter. "Definitely still the one." "Waiter! Bring me Clearly Canadian water!" wrote another. "I loved this water as a kid," another person said. "OK, your advertising team needs a raise. This is amazing. Definitely buying some of these for the weekend," another person commented. Though Clearly Canadian thrived in the '90s, even appearing on TV shows like Seinfeld, Friends and Sex and The City, the company lost its mass distribution in 2009 due to redesign challenges and increased competition. But thanks to a crowdfunding effort that pre-sold more than 40,000 cases of the sparkling water, Clearly Canadian made an official comeback in 2017, later expanding to grocery and other retailers in 2021.
National Post
2 days ago
- Entertainment
- National Post
Shania Twain Shows Clearly Canadian is 'Still The One,' Starring in the Brand's First Ad in Over 30 Years.
Article content Two Canadian National Treasures. One Refreshing Campaign. Article content TORONTO — Canada's most iconic beverage is making a triumphant return. In its first advertising campaign since 1991, Clearly Canadian is Back—with some star power and a nod to its pure Canadian heritage and values. Internationally acclaimed singer-songwriter, Shania Twain channels her inner treasure hunter in a high-energy chase to claim Canada's other national treasure—Clearly Canadian. With action-hero stunts, perfect timing, and signature charm, she brings the hunt to life in a way only Shania can. The spot includes a catchy jingle that's sure to stick with viewers long after it ends. Article content Watch the video HERE In another nod to its Canadian pride and Canadian heritage, Clearly Canadian tapped Ryan Reynolds' Maximum Effort to create the spot, which was filmed on location in the heart of Canada, surrounded by natural waterfalls and forest backdrops. Article content 'I have very clear memories of Clearly Canadian growing up here. When the team reached out, I was so flattered and the idea was awesome!' said Shania Twain. 'As a proud Canadian, the fact that it's natural spring water and bottled right here is perfect—it's pure nostalgia in a bottle! Getting to shoot this in the Canadian outdoors, fighting to do my own stunts (I think I can still tumble!), and sampling all the new flavors hardly felt like work. The Clearly Canadian range is so refreshing and I can enjoy it at home and on the road. Getting to be in my own adventure movie for the day was pretty great.' Article content Clearly Canadian's comeback was fueled by a fan-led crowdfunding campaign that pre-sold over 40,000 cases with sales in every US State and Canadian Province, which led to rapid retail distribution throughout the US and Canada. Since its 2017 retail reintroduction, the OG flavoured sparkling water—'new age soda'—has experienced an outpouring of demand for its iconic glass bottles, exceeding all expectations and growing at a market-leading pace. And, in response to requests by its beloved fans, the company recently added cans to its beverage portfolio and says much more innovation is underway! Even with this growth in distribution, the most common post on social media is, 'Where can I find it?!' Article content Clearly Canadian's distinct pure taste is crafted from award-winning Canadian spring water, made from simple natural ingredients inspired by Canadian nature, and with natural hydrating minerals. Keeping with the company's commitment to environmental responsibility, Clearly Canadian is always packaged in eco-friendly formats using glass and aluminum for its bottles and cans from 100% recycled materials. Article content More than just a Canadian National Treasure, Clearly Canadian is a cross-border fan-favourite and cultural touchstone. Born in British Columbia and raised by a generation of 80s and 90s kids, loved by fans for decades, its return signals a multi-sensory reawakening of Canadian purity and pop-culture relevance. With its iconic blue bottle and natural spring water from Canada, Clearly Canadian is back—and Shania Twain is leading the charge to reclaim it as a National Treasure. Article content About The Clearly Food & Beverage Company Article content Clearly Canadian (The Clearly Food & Beverage Company LLC) was founded in 1987 and is one of North America's signature premium food and beverage brands. We believe that you should feel good about what you drink. We also believe that life shouldn't be gulped, it should be sipped and savoured. Clearly Canadian's distinct pure taste is crafted from award-winning Canadian spring water, made from simple natural ingredients inspired by Canadian nature, with natural hydrating minerals, and bottled in recyclable materials only. We invite you to Live Clearly. For additional information, visit or follow @ClearlyCanadian on Facebook or Instagram. Article content Article content Article content Article content Contacts Article content MEDIA CONTACT: Article content C Article content learly Canadian: Article content Article content Article content
