Latest news with #ClubApplebee
Yahoo
13-05-2025
- Business
- Yahoo
Applebee's perks up its loyalty program with an emphasis on exclusivity
This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dine Brands is expanding Applebee's loyalty program and improving operations at IHOP as it works to elevate CX throughout the business, executives of the parent company said on a Q1 2025 earnings call last week. The Club Applebee's loyalty program reached 8.5 million members during the quarter, according to John Peyton, CEO of Dine Brands and interim president of Applebee's. The restaurant will focus on exclusive offerings and third-party partnerships to build on this momentum. The introduction of on-table tablets at IHOP improved speed of service and time between seating new customers by two minutes, according to Lawrence Kim, president of IHOP. Dine Brands is exploring experience, value and communication in tandem as it works to help its two biggest businesses find growth. Applebee's reported a domestic same-restaurant sales decline of 2.2% year over year for the first quarter of 2025, according to a company earnings report. IHOP reported a domestic same-restaurant sales decline of 2.7% during the same period. One way Applebee's aims to improve its performance is through Club Applebee's, which has existed in a somewhat benign state for the past several years, according to Peyton. Now, the restaurant chain will innovate to grow the share of customers that visit three or more times per year. Applebee's launched its loyalty push in February by making its Date Night Pass contest exclusive to Club Applebee's members, according to Peyton. The promotion, which let 3,000 winners purchase a $100 pass that provides $50 discounts for 12 visits, drove 175,000 loyalty program sign-ups. 'Providing early or exclusive access to new products and promotions is a key component of our loyalty strategy,' Peyton said during the call. 'We'll continue to leverage Applebee's strong brand relevance and tap into insights from IHOP's loyalty program to enhance the Club Applebee's platform and its offerings.' Though Club Applebee's will take some learnings from IHOP's International Bank of Pancakes, Applebee's will ultimately chart its own course, according to Peyton. International Bank of Pancakes is a points-based loyalty program, while Club Applebee's will make special privileges and offers its core benefit. 'So it's all around enabling them to be much more of insiders and to grow our share of those guests that visit us three or more times a year,' Peyton said. While Applebee's is aiming at loyalty as an experience driver, IHOP is turning to its in-restaurant operations. The restaurant chain wants to make its locations cleaner while simplifying procedures and looking at ingredients to improve speed for everyone involved. Initiatives include reducing the number of steps for food preparation. For example, IHOP will aim to cut the procedure for a dish with 17 steps by 10% to 20%, according to Kim. The company is also testing revised training procedures, including the use of short-form videos instead of traditional methods. 'This is a key focus of our operations team, just because we want to enhance not just the consumer experience and the guest experience in restaurants, but also we want to amplify and enhance and ease our team member experience as well,' Kim said during the call.
USA Today
14-02-2025
- Entertainment
- USA Today
Applebee's Date Night Pass: How to check if you're one of 3,000 drawing winners
Applebee's Date Night Pass: How to check if you're one of 3,000 drawing winners Show Caption Hide Caption Valentine's Day gift ideas: Homemade sweets Make Valentine's Day special with these homemade sweets. Problem Solved Thousands are set to receive some good news from Applebee's on Valentine's Day. The restaurant chain told a lucky 3,000 people, who applied for a chance to purchase the highly coveted Date Night Pass, that Applebee's will eat the cost of date night through next year. Earlier this month, Applebee's announced that the date night meal deal would once again be available for purchase through a random drawing, a year after its famed debut. Those interested in copping the $100 Date Night Pass had until Wednesday night to enter. The "exclusive" Date Night Pass gives Club Applebee's rewards members the ability to get $50 off food and non-alcoholic beverages once a month at any participating restaurant location across the country from March 2025 through February 2026. 'We don't just make meals for our guests, we make memories. From first dates to birthdays, anniversaries, and everything in between, there's always an occasion to celebrate at Applebee's,' Joel Yashinsky, an Applebee's marketing executive, said in a statement. 'Our exclusive Date Night Pass is the perfect way to keep the celebrations going every month over the course of the year with an incredible value." Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's how to find out if you have won Applebee's Date Night Pass drawing, including what the meal deal actually gets you. Valentine's Day food, restaurant deals Where to get heart-shaped pizzas and dinner discounts How to check if you've won the Applebee's Date Night Pass drawing Applebee's informed the 3,000 individuals lucky enough to purchase a $100 Date Night Pass via email on Valentine's Day. What are the perks of the Applebee's Date Night Pass? Applebee's "Date Night Pass" gives customers up to $50 on food and non-alcoholic beverages at any participating restaurant location once a month for a year for either dine-in or to-go orders. The meal deal is redeemable for 12 visits from March 1, 2025 through Feb. 28, 2026.
USA Today
12-02-2025
- Entertainment
- USA Today
Applebee's Date Night Pass 2025: How to sign up for deal that sold out in seconds last year
Applebee's Date Night Pass 2025: How to sign up for deal that sold out in seconds last year Show Caption Hide Caption When is Valentine's Day? Here's why we celebrate love in February. February is the month of love. Here's why we celebrate Valentine's Day and Galentine's Day. Need a last-minute Valentine's Day gift? Applebee's might have a solution. The American restaurant chain announced last week that its highly coveted Date Night Passes, which sold out in seconds last year, were once again available for purchase. Applebee's is "celebrating date night" for the second year in a row with the release of the "exclusive" Date Night Pass, giving Club Applebee's rewards members the opportunity to purchase it for $100 through a random drawing this year. Those interested in snagging the Applebee's Date Night Pass (2025 version) have until Wednesday, Feb. 12 at 11:59 p.m. ET to register for the drawing. Recipients will be notified by Valentine's Day if they were randomly selected. The 3,000 lucky Club Applebee's members who are selected can purchase the pass to get $50 off food and non-alcoholic beverages once a month at any participating restaurant location across the country from March 2025 through February 2026. 'We don't just make meals for our guests, we make memories. From first dates to birthdays, anniversaries, and everything in between, there's always an occasion to celebrate at Applebee's,' Joel Yashinsky, an Applebee's marketing executive, said in a statement. 'Our exclusive Date Night Pass is the perfect way to keep the celebrations going every month over the course of the year with an incredible value." Here's how to sign up to purchase the Applebee's Date Night Pass, including the drawing deadline. Need a break? Play the USA TODAY Daily Crossword Puzzle. When is the deadline to register? Here's how to get an 'Applebee's Date Night Pass' The drawing will be open to anyone who signs up to be a Club Applebee's rewards member, but ultimately only 3,000 people will have the chance to purchase the highly coveted pass for $100. Club Applebee's rewards members have until Wednesday, Feb. 12 at 11:59 p.m. ET to enter the drawing. Recipients will receive an email from Applebee's on Valentine's Day, Feb. 14, notifying them that they've been randomly selected to purchase the pass for $100. Those who don't make the deadline can enter Applebee's social media sweepstakes to win the "ultimate" date night experience at any Applebee's location of their choosing by using #ApplebeesDateNightChallenge and #Sweepstakes in their posts starting March 1. Twelve monthly winners will also be randomly selected to receive a $100 gift card for their next Applebee's date night. Valentine's Day food, restaurant deals: Where to get heart-shaped pizzas and dinner discounts Applebee's 'Date Night Pass' explained Applebee's "Date Night Pass" gives customers an up to $50 on food and non-alcoholic beverages at any participating restaurant location once a month for a year for either dine-in or to-orders. The "Date Night Pass" is redeemable for 12 visits between March 1, 2025, through Feb. 28, 2026.
Yahoo
04-02-2025
- Entertainment
- Yahoo
Applebee's Date Night Passes are back: Are they available at Texas locations?
Need more date nights — or a backup plan for forgotten special occasions? Applebee's Date Night Pass is back, covering a year's worth of outings so you're always prepared. The highly coveted passes, which sold out in seconds last year, will be available for purchase again next week. This time around, customers have a better chance of scoring one of the 3,000 Date Night Passes that will be released, USA TODAY reported. More: When is Mardi Gras, Fat Tuesday, Ash Wednesday and Lent? What to know this Carnival season Applebee's introduced the Date Night Pass in February 2024, offering customers a year of exclusive discounts on food and non-alcoholic drinks at participating locations nationwide. The 2025 version of the Date Night Pass provides a generous $50 discount each month from March 1, 2025, through February 28, 2026. Club Applebee's members can register by Wednesday, Feb. 12 at 11:59 p.m. ET for a chance to purchase the pass for $100. Those 3,000 lucky Club Applebee's members will be notified by Valentine's Day if they are randomly selected. Couples may also enter Applebee's social media sweepstakes to win the "ultimate" date night experience at any Applebee's location of their choosing by using #ApplebeesDateNightChallenge and #Sweepstakes in their posts starting March 1. Twelve monthly winners will be randomly selected to receive a $100 gift card for their next Applebee's date night. Applebee's Date Night Passes are available at participating locations across Texas. However, only 3,000 Club Applebee's members nationwide will have the chance to purchase the pass, meaning it's not a deal available in-store. Becoming a member is as easy as Applebee's new "Sizzlin' Caramel Apple Pie." Simply visit the website's sign-up page, enter your information and join the club for exclusive deals and offers. You'll even get a free appetizer just for signing up! This article originally appeared on Austin American-Statesman: How to get Applebee's Date Night Passes in Texas for Valentine's Day
