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National Post

Cizzle Brands Announces the Launch of Celly Freeze™, A New Flavour of CWENCH Hydration™ Developed in Collaboration with Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber, and Swaggy P

Article content At launch, Celly Freeze will be sold in Canadian grocery stores including Fortinos and Metro (Ontario) as well as sporting goods retailers including Pro Hockey Life, Source for Sports, Sports Excellence, FGL Quebec and Pure Hockey. Article content TORONTO — Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce the launch of Celly Freeze ™, a limited-time ready-to-drink flavour of CWENCH Hydration™. The name Celly Freeze ™ along with its flavour profile was developed by Cizzle Brands in collaboration with well-known hockey influencers and content creators Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber and Swaggy P (Pete Lenes) (collectively, the ' Creators '). In addition to having a direct influence on the name and flavour, all six Creators are featured on the packaging for Celly Freeze ™ and will be actively promoting the new flavour of CWENCH Hydration™ through their social media channels. Article content The taste for Celly Freeze ™ was selected because of its nostalgic profile, which 'hits cold' on a hot day, with a flavour that feels light, icy and crisp on the palette. Article content Regarding the collaboration with Cizzle Brands in launching Celly Freeze ™, Coach Jeremy of How To Hockey said 'My whole mission is to help players fall in love with the game and keep levelling-up, whether they're ripping shots on a backyard rink or under the lights at the barn. Celly Freeze ™ captures that post-goal excitement in a crisp, hydrating hit that keeps you looking good, playing good, and ready for the next snipe. Partnering with CWENCH Hydration™ and Cizzle Brands and the other Creators helps us hydrate the hockey community with the same passion we bring to every drill. Let's go!' Article content Creator Nasher added 'I've always believed the best plays deserve an ice-cold celly, and now we've bottled that moment. Celly Freeze ™ delivers the same crisp excitement you feel when the red light flicks on – clean, refreshing, absolutely electric. Working with Cizzle Brands and the other Creators enables me to share that with every player and fan, from pickup games to the big stage. I'm proud to work with a team that understands the hockey lifestyle and pushes innovation just as hard as we push the pace on the ice. Open one after your next snipe and feel the freeze.' Article content Cizzle Brands recently celebrated the one-year anniversary of CWENCH Hydration™ following its launch in May 2024. In the brand's first year on the market, it established a presence in more than 3,000 points of distribution across North America and Europe, has been endorsed by NHL MVP Nathan MacKinnon, NBA All-star Andrew Wiggins, Montreal Canadien Cole Caufield, Canadian Olympian Adriana Leon as well as other athletes and trainers, became the Official Hydration Partner of USA Hockey and gained distributorship with Van Houtte Coffee Services (a subsidiary of Keurig Dr Pepper Canada). Article content Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'Every hockey player knows how special of a moment a 'celly' is… whether that's after a big goal or a big win, celebrating with your teammates is a sacred ritual in hockey and all sports. Working the Creators to bring Celly Freeze ™ to life, we wanted to capture the spirit of that moment and I think we nailed it. The excitement we're seeing from retailers eager to carry Celly Freeze ™ is a great early indication we got it right. Get it while you can as it's only going to be around for a limited time.' Article content About Cizzle Brands Corporation Article content Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. Article content This news release contains 'forward-looking information' which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as 'plans', 'expects', 'is expected', 'budget', 'scheduled', 'estimates', 'forecasts', 'intends', 'anticipates', or 'believes' or variations (including negative variations) of such words and phrases, or state that certain actions, events or results 'may', 'could', 'would', 'might' or 'will' be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Article content Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change. Article content Article content Article content Article content Article content