Latest news with #CodeandTheory
Yahoo
2 days ago
- Business
- Yahoo
Code and Theory Named ANA B2B Agency of the Year After Transforming the World's Leading Brands
The Stagwell agency's 12 ANA B2 award wins highlight its transformative impact for clients Amazon Ads, ETS, Thomson Reuters and Qualcomm NEW YORK, June 5, 2025 /PRNewswire/ -- Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone. This recognition reflects Code and Theory's unmatched ability to deliver technology-first, transformative solutions that meet the demands of today's rapidly evolving B2B landscape. At the ANA B2 Awards, Code and Theory earned 12 award wins across clients Qualcomm, ETS, Amazon Ads and Thomson Reuters. These wins highlight the agency's ability to blend technology, creativity and collaboration to drive measurable business impact. Notable results include: Rebranding Thomson Reuters as a B2B tech leader, boosting unaided awareness by 40%. Explore the work. Redefining Qualcomm's developer experience, achieving a 425% increase in engagement. Explore the work. Repositioning ETS as the global authority in workforce readiness, driving a 78% increase in qualified leads. Explore the work. Introducing Amazon Ads to small businesses that didn't sell on Amazon, increasing unaided brand awareness by 13%. Explore the work. This latest honor adds to a string of top-tier industry recognitions for Code and Theory, including: Fast Company: Named one of the World's Most Innovative Companies for both Design and Teamwork Ad Age: B2B Agency of the Year Campaign: Digital Innovation Agency of the Year Shorty Awards: Large Agency of the Year The Drum: Agency to Watch These accolades directly result from Code and Theory's transformational changes, evolving its client offerings to include: The launch of the Enterprise Experience Transformation Practice (EXT). Led by former Adobe exec Cory Haldeman, EXT architects unified brand foundations that turn artificial intelligence into relationship acceleration. The debut of Media Experience Practice, led by former Cosmopolitan editor-in-chief Jessica Giles, dedicated to helping publishers survive and thrive. Naming James O'Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients. Bill Zengel, ANA Senior Vice President, says: "The ANA B2 Awards have long been a benchmark for excellence, recognizing the most creative, effective and innovative work in business marketing. At the ANA, our mission is to fuel growth for brands and marketers. ANA B2 Agency of the Year winner Code and Theory embodies that spirit with bold storytelling and a technology-first mindset critical to the future of B2B marketing." Dan Gardner, co-founder of Code and Theory, says: "This is a defining moment for businesses and B2B marketing is where real change often begins. New technologies and rising expectations are reshaping the landscape faster than ever. Tech and creativity must now work together to meet the moment. We design, build and market to drive true business transformation. We're honored that work for our great clients was recognized by the ANA. We're just getting started as more and more CMOs, CIOs and CTOs recognize us as the place where they can come to experience change." Code and Theory will also have a significant presence at Cannes Lions 2025, joining the world's most ambitious marketers, athletes and creatives at Sport Beach. The event will offer hands-on workshops, on-stage thought leadership and the debut of some of the agency's latest technological advancements. Learn more here. About The Code and Theory NetworkThe Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit Media Contact Kenneth Hein View original content to download multimedia: SOURCE Stagwell Inc.
Yahoo
18-03-2025
- Business
- Yahoo
Fast Company Names Code and Theory One of the World's Most Innovative Companies
The creative and technology network was honored twice based upon its transformational work for NBC, NFL, Minnesota Star Tribune and other top clients. NEW YORK, March 18, 2025 /PRNewswire/ -- Code and Theory, part of Stagwell (NASDAQ: STGW), has been named to Fast Company's prestigious list of the World's Most Innovative Companies for 2025, twice. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory partners with its clients to redefine what is possible to create lasting impact and drive long-term growth. Code and Theory was honored within both Fast Company's Design and Teamwork categories. Fast Company created the special Teamwork list this year to honor the most innovative companies that demonstrated a high degree of collaboration in developing new products, ideas and strategies, either by bringing together internal teams or partnering with outside organizations to realize their innovations. Code and Theory was recognized for its partnership with The Minnesota Star Tribune for transforming the news experience. This recognition places Code and Theory among industry giants like Waymo, Nvidia, Duolingo — companies that are driving innovation, redefining industry standards and reaching remarkable milestones. Code and Theory is reshaping industries, including finance, publishing, sports and government, setting new standards for innovation. In 2024 alone, the network's creative work drove bold, measurable results for its clients. For example, Code and Theory: Amid widespread misinformation, cyber threats and political polarization, Code and Theory rebuilt NBC's Big Board from the ground up, ensuring it delivered meticulously verified, real-time election data and transformed complex statistics into clear, engaging narratives. The Big Board (and on-air data analyst Steve Kornacki) propelled MSNBC to its most viewers in network history surpassing rival CNN. See the case study. Transformed the NFL app from a static tool into a dynamic, fan-first experience that reflects the league's energy and boldness. The relaunched app drives over 5 million weekly users, and fans streamed more than 2.3 billion minutes worth of games last year (that's more than 10x the Netflix catalog). Explore the case study. In less than six months, Code and Theory delivered a comprehensive transformation for the Minnesota Star Tribune: a modern digital experience that's more accessible for younger readers, created new premium opportunities for advertisers, and leveraged best-in-class technology to build the system so it can all flex for the future. Less than 24 hours after launch, The Minnesota Star Tribune hit 32% of its monthly subscriber goal. Read all about it here. Built, designed and launched YETI's newest brand experience, Plan Your Wildest Year Yet. This interactive platform empowers adventure seekers everywhere to generate their very own custom calendar of global outdoor events to kick off 2025 right. The 28% "Add to Calendar" rate was 25% over the industry benchmark for campaign website engagement and made for hundreds of thousands of events added, proving YETI tapped into real outdoor demand. See the award-winning work. Code and Theory continues to drive impact with the launch of its new Enterprise Experience Transformation (EXT) practice. Debuting at Adobe Summit today, this strategic initiative will solve a critically overlooked market challenge: the siloed consulting ecosystem, leaving businesses dangerously unprepared for AI disruption. Adriana Rubio, who built the world's largest Adobe practice during her tenure at Accenture, joined Code and Theory as managing director of the EXT practice earlier this month. Code and Theory Co-Founder and Executive Chairman Dan Gardner says, "Being recognized for our teamwork with the Minnesota Star Tribune is a particular honor. We've built Code and Theory around talent with different skill sets from Deloitte to Cosmopolitan to the White House. Our leaders thrive at bringing our clients' entire C-suite together. This is the secret to our innovative culture, which is obsessively focused on solving for tomorrow's opportunities." Code and Theory was named Ad Age's B2B Agency of the Year last week and has also been named Digiday's Most Innovative Company among other honors. Code and Theory CEO Michael Treff says, "Innovation isn't just about the big ideas. It's about executing them in ways that drive measurable impact. Our ability to merge design and technology has delivered tangible outcomes for our clients, helping them solve complex challenges and achieve long-term growth. By always focusing on the customer experience first, we can unlock innovation that drives business results." Fast Company Editor-in-Chief Brendan Vaughan says, "Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future. This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward." About The Code and Theory NetworkThe Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, NBC, NFL and Yeti. For more, visit About StagwellStagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at CONTACT:Kenneth View original content to download multimedia: SOURCE Stagwell Inc.
