28-05-2025
Why Aussie shoppers can't get enough of 'flattering' $40 item with over 1,000 five-star reviews: 'Absolute dream'
A multi-use lip product is fast becoming a daily skincare essential for thousands of Australians.
IMBIBE's Collagen Lips Peptide Treatment is a balm, mask, gloss, and treatment in one, backed by more than a 1,000 five-star reviews from customers thrilled with their results.
Infused with collagen peptides that dissolve on contact, the $40 product deeply hydrates while visibly plumping and smoothing for fuller, cushion-soft, luscious lips.
As many have learned the hard way, traditional lip balms tend to deliver a temporary dose of relief to chapped lips, only to have you feeling parched and reaching for the product again an hour later.
But Collagen Lips is packed with nourishing Vitamin E, Coconut, and Shea Butter to lock in moisture, restoring plump, cushiony lips that are deeply hydrated and smooth— no chapping or painful cracks. It's the perfect buy if your lips are suffering in the cooler temperatures of autumn and winter.
In a consumer study, a staggering 100 per cent of participants 'agreed it is effective in improving the moisture of lips after a single use**' and said that Collagen Lips had 'improved overall lips appearance**.'
The skin of the lips is especially vulnerable to ageing and environmental stressors, often showing early signs such as loss of volume, fine lines, wrinkles, and reduced elasticity.
The IMBIBE website is filled with rave reviews and before-and-after photos from happy customers.
'I love the rich texture of the Collagen Lips in Bare Silk. It feels very nourishing for dry lips and they definitely feel plumper afterwards. This colour is so versatile and sure to become a new everyday staple of mine,' one raved.
'Obsessed. I put it on at night before bed, lips no longer dry and cracked in the morning,' another shared.
Many loyal fans revealed it's the one beauty product they always repurchase while others described the shades as 'flattering'.
'This is my fourth jar of collagen lip balm. I usually get dry lips especially as the weather starts to change, and this is the only balm that has truly helped me keep them not only hydrated but adding a beautiful natural color to my lips. I absolutely love it. Best healing lip balm ever,' one said.
'I have repurchased three times. It's my daily and nightly balm, so smooth, hydrating and moisturising. It nourishes and pumps my lips and I use it as a sleep mask on them, I even put the remnants on my cuticles dab on my cheek bones for highlight. I'm absolutely in love with all of my IMBIBE balms,' another added.
'Awesome lip nourishment. The experience was beneficial for the health of my lips - the residual colour was very flattering,' one raved.
Some revealed the darker shades were the perfect alternative to lipsticks.
'The Collagen Lips in Rich Red is the perfect alternative to using lipstick (which often contains nasty ingredients). A small amount goes a long way. For me, I found that using a light dab gave me a beautiful flushed lip colour,' one shopper raved.
'Unlike traditional lipstick which makes your lips look and feel dry, I found that this product kept my lips hydrated throughout the day. I'm also very impressed with how long the tint stays on your lips. I loved combining the OG Collagen lips with the new Rich Red! This product is super versatile and a must have.'
The lip treatment comes in three shades: Bare Silk, Plum Honey and Rich Red.
Bare Silk is perfect for overnight wear, or a no makeup look.
This clear shade elevates your natural lip colour with the all-natural light-reflecting pigment making them look fuller and plumper.
For a pop of colour, the Plum Honey delivers a dash of rich burgundy hue to your lips.
The buildable colour can vary from a subtle flush to an eye-catching pop of pigment that flatters all skin tones.
Rich Red is the most pigmented shade, in a bright berry red with pink tones.
Like Plum Honey, the colour is buildable, with one layer a sheer gloss, to a more impactful lipstick effect with two to three applications.
Bioactive collagen peptides melt into the lips to help boost collagen and elastin, visibly smoothing and plumping.
IMBIBE's Signature Fatty Acid Complex then locks in the peptides to keep lips moisturised for longer.
All-natural light-reflecting pigment spheres make the lips look fuller, bouncier, and plumper.
IMBIBE was founded by Felicity Evans, 43, 11 years ago and has grown into a globally recognised brand in topical and ingestible beauty and wellness
Collagen Lips Peptide Treatment is just one of IMBIBE's offering of skincare and ingestible beauty and wellness products beloved by loyal customers in Australia and globally.
IMBIBE was founded by Felicity Evans, 43, over a decade ago in her own kitchen, originally in an effort to fix her own hair and skin concerns, as well as gut health and fertility issues.
'What started as a personal wellness experiment has grown into a global wellness brand,' Felicity told Daily Mail Australia.
IMBIBE's newest offering in their ingestible wellness range is hot chocolate supplement drink RECOVER REST, $55
'A desire for meticulous formulation and transformative results continues to propel us forward, our team of leading microbiologists, chemists and nutritionists strive to create holistic wellness products that are 100 per cent clean - no fillers, no artificial flavours, no nasties, just clinical-level actives that work.'
The brand's bestsellers include their cult Miracle Collagen, $50 for 100g, which boasts 2,446 five-star reviews.
Award-winning Collagen Eyes, $105, is a concentrated formula that infuses skin with 'intense hydration, nourishing fatty acids and clinically proven collagen peptides to actively target wrinkle depth reduction and brightness to the skin.'
IMBIBE's newest offering in their ingestible wellness range is hot chocolate supplement drink RECOVER REST, $55 for 200g.
The five-in-one complex contains Magnesium for nervous system support and muscle recovery, and Amino acids L-Glycine and L-Tryptophan to promote calm and deepen sleep cycles.
The calming drink works to regulate cortisol, boost melatonin, and promote collagen and elastin.
All products are available on a subscription, saving customers 15 per cent on their purchases.
