13-05-2025
The K-beauty brand loved by Hailey Bieber and Bella Hadid is now available to shop in Boots - here's what we're buying
Great news for K-beauty lovers: TikTok viral brand Medicube is now available to shop in limited stores and online at Boots - and we'll take one of everything, please.
The hype around Korean skincare doesn't seem to be dying down anytime soon, with many raving how it's given them 'instant glass skin'. And the latest brand to achieve viral status on TikTok has now hit the shelves of Boots in the UK.
Perhaps the most recent of the Medicube products to achieve viral status is the Medicube Collagen Night Wrapping Mask, which some users have dubbed 'glass skin in a bottle'.
Medicube Collagen Night Wrapping Mask
Said to transform skin as you sleep, this viral peel-off mask has been infused with potent ingredients such as niacinamide to tackle texture, ceramides to lock in moisture and glycerin to aid with dryness.
Suitable for all skin types though particularly suited to those with dull or dry skin, customers have described this as 'porcelain skin in a bottle'.
£26 Shop
'This is literally porcelain skin in a bottle,' said one TikTok creator. 'You guys know I have really sensitive skin and I usually have a lot of reactions to different skin products, but I've never had a bad reaction to this. Leaves my skin so soft, no irritation. Porcelain skin in a bottle, I told you!'.
'I've never had these kind of results from a mask until I tried this,' wrote a second creator. 'It made my skin soooo smooth and hydrated, it locks in all the moisture. I only use this mask once or twice a week and its given me glass skin!'.
Packed with skin-loving ingredients such as ceramides to aid with moisture retention and barrier health, niacinamide for texture improvement and pore reduction, and glycerin for dryness prevention, the viral mask has racked up hundreds of five-star reviews, as well as thousands of videos on the TikTok app.
Another user raved: 'I applied this as the final step in my routine to lock all of my products in. It comes off really gently, and my skin felt noticeably hydrated and supple, with a natural glow. This was really fun, I'll definitely be using more of this!'.
In late 2024, Hailey Bieber posted a video of herself using the Medicube Age-R Booster, which in part led to the brand's popularity - and since then, celebrities such as Kylie Jenner, Kate Hudson and Bella Hadid have all shared their love for the brand.
Founded in 2014 with a focus on scientist-backed solutions, the brand sells everything from skincare devices and tools, to sheet masks, serums and moisturisers - all of which have received five-star reviews and built a large following of skincare lovers.
Ready to say hello to your best skin yet? Here's all the Medicube products a beauty writer is stocking up on from Boots - though be warned, you'll soon become K-beauty addicted.
