10 hours ago
Let this adult star take you through nooks and crannies of new online safety law
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It's long, it's hard, and now one of the UK's most popular adult film stars has spent 26 minutes tackling it in a hotel room.
We're talking, of course, about the Online Safety Act.
The law, passed under the Tories two years ago, will soon dramatically change the way randy Brits access porn online.
And Ivy Maddox is so keen for the public to pay attention to the ins and outs of the legislation, she spent almost half an hour reading every word of a government explainer out loud for a new video.
Titled 'Coming Soon…', the short film is described as Ivy's most 'explicit' yet.
It features the actress in a skimpy lace bodysuit, sitting on the edge of a hotel bed beside a hardback copy of the Act.
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She warns viewers that the safe-for-work film they're about to watch will 'include some very big legal obligations', and asks them: 'Are you ready for full compliance?'
It's quite a lot to get your chops around, but the meat of the matter is this: from July 25, all websites, apps and other online services hosting online material will need to have age checks in place.
That will mean you may need to provide your email address, credit card details, or even a picture of your face to get access to your favourite porn site.
If the owners fail to comply with the law, Ofcom can impose fines of up to £18 million or 10% of their qualifying worldwide revenue.
Last month, Ofcom said 'most of the largest services' that produce their own porn content have already 'confirmed that they are implementing or have plans to implement age assurance imminently'.
But Ivy thought it was important to get the word out there regardless.
She told Metro: 'As someone who interacted with hardcore porn by accident when I was in school, I wouldn't want children to view my content – the same way I didn't want to when I was their age. More Trending
'I also thought age verification was an important topic to raise awareness of, as I know that, for the adult and sex worker industry, privacy and compliance are key.'
The video was produced in partnership with age check provider Verifymy, which uses services such as email-based age estimation to tell businesses how old their users are.
Ivy added: 'It's not my everyday content, but I'm always up for a challenge.'
The full film is available to watch online at this link. Don't worry – you won't need to open Incognito mode.
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