13-05-2025
Anita Chan has been appointed CEO for Asia Pacific at Elegant Hotel Collection Asia Pacific in Hong Kong
Elegant Hotel Collection, the pioneering luxury soft brand powered by HotelREZ, has strengthened its global position by welcoming Anita Chan as CEO for the Asia Pacific region under a joint venture agreement between Anita Chan (Hong Kong) and Elegant Hotel Collection (headquartered in the United Kingdom).
A successful business leader with global influence, Chan's high-profile appointment as CEO of its Asia Pacific business, underscores Elegant Hotel Collection's bold ambition for innovation and growth, demonstrating the luxury soft brand's commitment to making substantial market impact.
As CEO of Elegant Hotel Collection, Asia Pacific, Chan will lead regional expansion plans and grow representation of the region's membership base. The appointment recognises the company's commitment to one of the world's most dynamic and competitive markets for global trade and travel.
Having served as CEO for Compass Edge for the past decade, Chan brings a wealth of experience to her new role with Elegant Hotel Collection, drawing on an impressive career that spans multiple senior executive roles with global brands such as Small Luxury Hotels of the World. Anita will continue to operate and oversee Compass Edge alongside her commitment to the Elegant Hotel Collection ASPAC joint venture.
Through the provision of strong, consultative commercial account management Elegant Hotel Collection tailors its services to the needs of each hotel, providing global loyalty, global sales support with access to a network of 60 sales offices worldwide and an enhanced global agency and corporate outreach programme encompassing incremental luxury RFP generation, bespoke agency blitz activities, global roadshows, tradeshow participation and more.
A growing global community of independent luxury hotels, membership of Elegant Hotel Collection is by invitation only and including renowned establishments such as Exclusive Collection (UK), Galgorm Resort (Northern Ireland), Fonab Castle Hotel & Spa (Scotland) Cresta Palace Celerina (Switzerland), Paresa Resort Phuket (Thailand) and The Townhouse Hotel Mykonos (Greece), which was recently awarded a prestigious Michelin Key.
