12 hours ago
Walmart Releases King Krumb Crumbl Dupe
We all know Walmart is no stranger to creating dupes for beloved products (never forget the Wirkin), so it's no surprise that they've done it again in the bakery section with their very own Crumbl dupe.
In case you're unfamiliar with it, Crumbl is a cookie shop chain that first opened in 2017 and has since expanded massively across the US and even internationally. They offer a weekly rotating menu of flavors and have even worked on celebrity collabs with the Kardashians, Olivia Rodrigo, and their latest, Benson Boone.
Walmart's new King Krumb cookies aren't offering wild rotating menus, but they do come in three flavors that mimic signature Crumbl cookies: Decadent Chocolate Chunk, Confetti Birthday Cake, and Triple Chocolate Fudge, and retail for $5.97 for a two-pack (so roughly $3 a cookie). Compared to Crumbl's $5.29 for one standard cookie (more if you get specialty varieties), it sure seems like a steal.
That said, Walmart definitely wants you (and the CEO of Crumbl) to know they are not associated with Crumbl in any way. It's even printed on their box. Good lookin' out, King Krumb.
Because every good dupe needs a side-by-side, let's take a closer look at each cookie versus its supposed Crumbl counterpart.
First up, King Krumb's Decadent Chocolate Chunk Cookie versus Crumbl's Milk Chocolate Cookie:
King Krumb actually uses semi-sweet chocolate in their cookie, and I know Crumbl purists are going to tell me that the chain offers a Semi-Sweet Chocolate Chunk Cookie. However, it doesn't seem like it pops up on their menu as often (I am a Crumbl virgin, though, so please correct me if I'm wrong).
Next up, we have King Krumb's Confetti Birthday Cake Cookie versus Crumbl's Confetti Cake Cookie:
Obviously, the most notable difference here is Crumbl's signature pink frosting on their cookie that's absent from Walmart's. Instead, Walmart opts for white chocolate chips.
And last but not least (well, least for me because I despise a chocolate cookie base), King Krumb's Triple Chocolate Fudge Cookie versus Crumbl's Triple Chocolate Chip Cookie:
While Crumbl's cookie offers semi-sweet, milk, and white chocolate chips, it's unclear where the "triple chocolate" comes in for Walmart's version, since they only use semi-sweet chocolate. Is there three times the amount of chocolate...? Unclear!
Desserts are obviously personal, so reviews for the dupes so far are pretty mixed. @snackolator, an account that focuses on reviewing, you guessed, snacks and little treats, wasn't wildly impressed.
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He points out that the cookies are "dry" and that there's "no comparison" to a fresh Crumbl cookie. While he says the Confetti Birthday Cake Cookie tastes the best of the bunch, each cookie gets just under a 7/10 rating from him.
On the other hand, Morgan Chomps (aka @morganchompz), another TikTok food reviewer, was all for King Krumb. "I'm not sure if I'm more of a fan of the taste or the texture," she says of all the cookies she tries. She describes them as being "soft and chewy" with more of a "bakery-style" flavor than Crumbl.
Similar to @snackolator, Morgan's favorite was the Confetti Birthday Cake, which gets a 9.5/10 from her.
It seems that the general consensus is that while the intention was for King Krumb to be a Crumbl dupe (I mean, just look at the name), they're more comparable to a standard grocery store bakery cookie.
Even so, for half the price of Crumbl, commenters are willing to give the king a try.
Have you tried King Krumb cookies, or does your heart belong to Crumbl? Let us know in the comments!
For those of you who can't get to a Walmart or Crumbl near you, download the Tasty app to browse and save hundreds of decadent cookie recipes — no subscription required.
