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Strong data security vital for digital shift, says Arundhati Bhattacharya
Strong data security vital for digital shift, says Arundhati Bhattacharya

Business Standard

time8 hours ago

  • Business
  • Business Standard

Strong data security vital for digital shift, says Arundhati Bhattacharya

As Indian businesses across sectors accelerate their digital transformation, robust data security is a must, according to Salesforce South Asia President and CEO Arundhati Bhattacharya. Digital transformation today is not just a business initiative but a strategic imperative that defines resilience, relevance, and long-term value creation, she said. "There are two things that we invest most in: one is data security and overall security, and the second is innovation. "We must make sure that in no way does the data go out, and that it is sufficiently encrypted and masked. It's also a layer that ensures things like bias, toxicity, and hallucinations can be ruled out," Bhattacharya said. Salesforce on Tuesday announced its partnership with bathroom and lighting solutions provider Jaquar Group. The partnership will implement Salesforce's AI-powered platform to unify customer engagement across Jaquar's business units, aiming to streamline operations, drive revenue growth and productivity. Jaquar Group will deploy a range of Salesforce solutions, including Consumer Goods Cloud for sales efficiency, CPQ and Partner Community Cloud for pricing and partner collaboration, and Field Service for improved on-ground operations. The Jaquar Group has a global presence in over 55 countries, with more than 12,000 employees. This collaboration is more than just a tech upgrade; it's about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint," Rajesh Mehra - Director and Promoter, Jaquar Group, said. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Robust data security a must amid digital transformation: Arundhati Bhattacharya
Robust data security a must amid digital transformation: Arundhati Bhattacharya

Economic Times

time8 hours ago

  • Business
  • Economic Times

Robust data security a must amid digital transformation: Arundhati Bhattacharya

Agencies Arundhati Bhattacharya, president and CEO for South Asia, Salesforce As Indian businesses across sectors accelerate their digital transformation, robust data security is a must, according to Salesforce South Asia president and CEO Arundhati Bhattacharya. Digital transformation today is not just a business initiative but a strategic imperative that defines resilience, relevance, and long-term value creation, she said. "There are two things that we invest most in: one is data security and overall security, and the second is innovation. "We must make sure that in no way does the data go out, and that it is sufficiently encrypted and masked. It's also a layer that ensures things like bias, toxicity, and hallucinations can be ruled out," Bhattacharya said. Salesforce on Tuesday announced its partnership with bathroom and lighting solutions provider Jaquar Group. The partnership will implement Salesforce's AI-powered platform to unify customer engagement across Jaquar's business units, aiming to streamline operations, drive revenue growth and productivity. Jaquar Group will deploy a range of Salesforce solutions, including Consumer Goods Cloud for sales efficiency, CPQ and Partner Community Cloud for pricing and partner collaboration, and Field Service for improved on-ground operations. The Jaquar Group has a global presence in over 55 countries, with more than 12,000 employees. "This collaboration is more than just a tech upgrade; it's about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint," Rajesh Mehra - director and promoter, Jaquar Group, said.

Robust data security a must amid digital transformation: Arundhati Bhattacharya
Robust data security a must amid digital transformation: Arundhati Bhattacharya

Time of India

time9 hours ago

  • Business
  • Time of India

Robust data security a must amid digital transformation: Arundhati Bhattacharya

As Indian businesses across sectors accelerate their digital transformation , robust data security is a must, according to Salesforce South Asia president and CEO Arundhati Bhattacharya . Digital transformation today is not just a business initiative but a strategic imperative that defines resilience, relevance, and long-term value creation, she said. "There are two things that we invest most in: one is data security and overall security, and the second is innovation. "We must make sure that in no way does the data go out, and that it is sufficiently encrypted and masked. It's also a layer that ensures things like bias, toxicity, and hallucinations can be ruled out," Bhattacharya said. Salesforce on Tuesday announced its partnership with bathroom and lighting solutions provider Jaquar Group . The partnership will implement Salesforce's AI-powered platform to unify customer engagement across Jaquar's business units, aiming to streamline operations, drive revenue growth and productivity. Live Events Jaquar Group will deploy a range of Salesforce solutions, including Consumer Goods Cloud for sales efficiency, CPQ and Partner Community Cloud for pricing and partner collaboration, and Field Service for improved on-ground operations. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories The Jaquar Group has a global presence in over 55 countries, with more than 12,000 employees. "This collaboration is more than just a tech upgrade; it's about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint," Rajesh Mehra - director and promoter, Jaquar Group, said.

Salesforce, Jaquar partner to drive digital transformation and agility
Salesforce, Jaquar partner to drive digital transformation and agility

Business Standard

time12 hours ago

  • Business
  • Business Standard

Salesforce, Jaquar partner to drive digital transformation and agility

CRM provider Salesforce to help Jaquar implement digital solutions like Tableau and Field Service for data agility, mobile responsiveness and intelligent operations Sharanya M Delhi Customer relationship management service provider Salesforce on Tuesday announced a partnership with bathroom and lighting solutions provider Jaquar to accelerate the latter's digital transformation efforts. As per the collaboration, Jaquar will implement a range of Salesforce's products and services, such as Consumer Goods Cloud, Partner Community Cloud, Field Service and Tableau, to boost operational efficiency. 'Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance and long-term value creation,' said Arundhati Bhattacharya, President and Chief Executive Officer of Salesforce South Asia. Jaquar, which was founded in 1960, has seven manufacturing units in India and one in South Korea. The partnership with Salesforce will help Jaquar be ready for the future by being data agile, mobile responsive and embedding intelligence in all customer interactions as well as operations, said Rajesh Mehra, Director and Promoter of Jaquar Group.

Corrao Group Launches MyFirst TPM™
Corrao Group Launches MyFirst TPM™

Yahoo

time03-06-2025

  • Business
  • Yahoo

Corrao Group Launches MyFirst TPM™

Affordable, Scalable, and Faster-To-Deploy Trade Promotion Management (TPM) Solution SAN DIEGO, June 3, 2025 /PRNewswire/ -- Corrao Group, a global leader in Salesforce Consumer Goods Cloud implementations, today announced the official launch of MyFirst TPM™. MyFirst TPM™ is an entry-point implementation exclusively leveraging Salesforce TPM to enable fast-growing CPG brands that need structure, speed, and scalability—without a 12-month build or a massive price tag. Trade Promotion Management is a critical capability for consumer goods companies, allowing them to plan, execute, and measure promotions that drive volume and influence shopper behavior. According to research, trade spend often accounts for up to 20% of annual revenue, so the ability to track ROI and optimize performance is essential. However, traditional TPM system implementations have been costly, complex, and time-consuming, making them out of reach for many fast-growing brands. MyFirst TPM™ was designed to solve this by offering a streamlined, scalable, and more affordable path to TPM success on Salesforce. "Emerging consumer goods companies need fast, effective ways to deploy trade promotion management solutions so they can effectively manage trade programs that capture increasingly price-sensitive consumers," said Achyut Jajoo, SVP and GM, Manufacturing, Automotive, & Consumer Goods at Salesforce. "Corrao Group's MyFirst TPM™ is a fast, value-driven, and proven solution for deploying Salesforce's Trade Promotion Management technology tailored to each brand's needs. It harnesses the AI, data and industry-specific innovation from Consumer Goods Cloud to give brands the ability to build effective trade plans, optimize spend, and fuel more profitable growth." Why MyFirst TPM™ Matters For years, consumer goods and retail customers have encountered a similar challenge: they want a TPM tool but quickly turn away from traditional deployments' price, timeline, and complexity. MyFirst TPM™ aims to solve this by offering: Affordable Entry Point: Core Salesforce TPM capabilities at a fraction of the cost. Accelerated Deployment: Delivered in just five months. Right-Sized Functionality: Standardized features designed to meet common CPG planning needs. Future-Ready Architecture: Built to scale as customers grow into more advanced trade promotion strategies. AI-Enabled Insights: Post-promotion analysis and insights, helping brands make smarter, faster decisions. "Corrao Group is pleased to announce the official launch of MyFirst TPM™, the inaugural solution in our new MyFirst Family of offerings. MyFirst TPM™ empowers emerging consumer goods brands with a rapid, cost-effective, and scalable path to adopt Salesforce's comprehensive trade promotion management application. This solution is built to meet companies at their current stage and seamlessly support their growth into the future. With MyFirst TPM™, we are opening a new chapter in how we help fast-growing brands accelerate their digital transformation and achieve operational excellence," said Jack Corrao II, Managing Partner of Corrao Group. About Corrao Group Since 2008, Corrao Group has been a trusted global Salesforce partner, helping B2B organizations across retail, consumer goods, manufacturing, and healthcare drive digital transformation. Our expertise spans Salesforce Consumer Goods Cloud for Sales & Service, Retail Execution (REx), Customer Planning & Forecasting (CPF), Trade Promotion Management (TPM), Agentforce, and Data Cloud. With seamless integration and a deep understanding of industry challenges, we translate complex business processes into scalable, high-performing Salesforce solutions. As power users and implementation experts, we optimize operations, enhance decision-making, and accelerate growth—ensuring your business stays ahead in a competitive market. Please visit to learn more. Additional Resources Follow Corrao Groupon LinkedIn and X Follow Salesforce on LinkedIn and X Contact: Jack Corrao III, jcorraoiii@ View original content: SOURCE Corrao Group

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