Latest news with #ConversionsAPI
Yahoo
29-05-2025
- Business
- Yahoo
LinkedIn Launches Conversions API Playbook
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline data sources into LinkedIn's systems. LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who've implemented the API can glean advanced data insight, including direct sales attributed to LinkedIn campaigns, leads generated, and more. LinkedIn's 16-page Conversions API Playbook covers all of this, along with detailed instructions on how to implement the API, objective-specific explainers, and more. As you can see in this example, the first segment of the playbook is dedicated to implementation of the Conversions API, with instructions on how to action each element. The guide also provides more specific explainers on how to utilize the data available via the API, in conjunction with LinkedIn's Insight Tag. In combination, this will provide you with a range of additional data to help refine and improve your LinkedIn ad campaigns. Though it is fairly technical, and it may require developer expertise to implement these elements correctly. But for those looking to make LinkedIn promotions a bigger focus, it may well be worth the additional investment. The guide also provides an overview of key use cases for the Conversions API: There are some handy notes here, and some valuable pointers, which could improve your LinkedIn marketing process significantly. And with more people coming to the app to engage with business-related content, a lot more marketers are also looking to boost their LinkedIn promotions to capitalize on those opportunities. You can download LinkedIn's Conversions API Playbook here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
23-04-2025
- Business
- Yahoo
LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn's looking to help businesses generate more leads in the app, by using each businesses' own parameters around 'qualified' leads to optimize its ad targeting. LinkedIn's 'Qualified Leads Optimization,' which can now be applied to any campaign using the Lead Generation objective, enables brands to set their own definitions around this element, in order to help LinkedIn's system find similar opportunities. As explained by LinkedIn: 'By setting up a 'qualified leads' conversion event using Conversions API, you can now share high-quality lead data with LinkedIn - whether those leads are captured via third-party websites, CRMs, sales teams, or other offline channels. Using this information, Campaign Manager will match and optimize delivery based on your highest quality leads.' The process enables advertisers to set a definition of lead quality via their own CRM (more info on LinkedIn CRM integration here), which will then define how LinkedIn's system targets your promotions in the app. 'You can then send qualified leads to LinkedIn Campaign Manager using the LinkedIn Conversions API. Connecting both online and offline interactions with Conversions API continues to drive tangible ROI for marketers - early results show upwards of 39% decrease in cost per qualified lead.' So, essentially, the system will try to find a similar ad audience by mirroring your existing opportunities, based on how your business defines 'qualified' leads. That'll give you more opportunity to customize your ad targeting, and get more specific response based on your own parameters, which could lead to better opportunities. Though there are also some provisos. For one, LinkedIn recommends that businesses send at least five qualified leads every two weeks to maximize and maintain systematic understanding. 'A qualified lead can come from your other active lead generation campaigns. For example, you can use a qualified lead conversion from another lead generation campaign in your account. You can share your qualified lead data from your LinkedIn Conversions API, through direct build or a third-party partner, or by manually uploading information.' Qualified leads data also has to be shared with LinkedIn within 30 days to be included in the optimization of the campaign. LinkedIn also notes that lead optimization requires a two-week learning phase for peak performance, while the process could also increase your overall cost per lead. You would need to weigh the benefits of each of these considerations against any performance gains. But in theory at least, if you feed the right data into LinkedIn's system, the process should help you get your ads in front of increasingly relevant audiences. It's a bigger business offering, for larger-scale advertisers, but it could offer new opportunities to optimize performance for those with an established lead qualification system. You can learn more about LinkedIn's Qualified Leads Optimization option here. Recommended Reading LinkedIn Tests Generative AI Prompts for Ad Creation in Campaign Manager Sign in to access your portfolio
Yahoo
23-04-2025
- Business
- Yahoo
Tealium customers achieve 25% increase in return-on-ad spend via CAPI integration capabilities
Tealium hits milestone of 1,000+ live Conversions API integrations, helping brands maximize campaign performance in restrictive data environments San Diego, April 23, 2025 (GLOBE NEWSWIRE) -- Tealium is helping brands achieve an average 25% increase in return-on-ad-spend (ROAS) when utilizing its Conversions API (CAPI) integration capabilities. Being the first in the customer data platform (CDP) industry to offer these capabilities, Tealium hit a milestone of over 1,000 live CAPI connectors, supporting more brands in maximizing campaign performance and ROI. Tealium's server-side CAPI integrations enable secure, first-party data sharing by establishing direct, reliable connections with advertising platforms — helping brands recapture lost signals without relying on third-party cookies or outdated tracking methods. 'Tealium's CAPI integrations serve as critical infrastructure for modern data strategies in an increasingly privacy-centric landscape,' said Matt Gray, SVP of Global Partnerships at Tealium. 'By delivering clean and compliant data streams, these integrations enhance measurement with quality conversion signals — boosting prediction accuracy, personalization, AI, and marketing attribution. These are essential for organizations seeking to balance digital agility, customer trust, and optimized performance, regardless of their current stage of first-party data maturity.' Tealium partners with the world's most prominent technology companies — including Google, Meta, Snap, and more – to provide brands with full-funnel insights and greater control over their customer data. Tealium offers more than 1,300 turnkey integrations, having the largest partner network in the CDP space. 'Tealium's integration with Snap CAPI has allowed brands to experience significant increases in purchase attribution and value, in addition to more efficient cost-per-purchase rates,' said Mimi Liu, Product Marketing Manager at Snap. 'The powerful combination creates a more reliable, privacy-compliant measurement solution that overcomes the limitations of browser restrictions and ad blockers while accelerating business results.' To further support marketers, Tealium released the Digital Advertiser's Playbook, containing valuable insights on the evolving advertising landscape and how to leverage these powerful integrations with real-world customer case studies. According to the report, server-side CAPI data is also essential for accelerating AI-powered campaigns by delivering accurate, high-quality signals. This data trains AI models to predict customer behavior, generate targeted ad creative, and optimize performance across channels. With Tealium, brands can activate these insights in real-time, powering smarter segmentation and campaign coordination. Learn more about Tealium's full suite of CAPI integrations. About Tealium Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium's turnkey integration ecosystem supports more than 1,300 built-in connections from the world's most prominent technology experts. Tealium's solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium's data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit CONTACT: Natalie Passarelli Tealium Inc. in to access your portfolio
