Latest news with #Coolita
Zawya
a day ago
- Business
- Zawya
ThePubverse by ArabyAds and Coolita announce strategic partnership
ThePubverse by ArabyAds and Coolita Announce Strategic Partnership to Exclusively Monetize CTV Advertising in GCC and Egypt Dubai – ThePubverse, ArabyAds' dedicated media monetization solution, proudly announces a landmark partnership with Coolita, the global smart TV operating system developed by Chinese technology leader Coocaa. This strategic alliance grants ThePubverse exclusive rights to monetize Coolita's Connected TV (CTV) advertising inventory across the MENA region, marking a bold step forward in reshaping how brands connect with audiences in the evolving world of television. As part of this exclusive partnership, ThePubverse will unlock advertising access across a wide range of top global and regional TV brands powered by Coolita OS, including COOCAA, Panasonic, Skyworth, Realme, Metz, Fresh, Tornado, Thomson, Sharp, Animax, Aqua, Changchong, Sony, Toshiba, TCL, Samsung, Xiaomi, LG, Syinix, and Weyon. With Coolita OS embedded in millions of devices across these leading brands, advertisers can now tap into an expansive and diverse CTV ecosystem that spans households across the region. As consumer viewing behaviors continue to shift from traditional broadcast to digital-first environments, Connected TV is no longer a trend; it's a transformation. Coolita, already making waves in the global market with its lightweight, high-performance OS, is designed to enhance the smart TV experience across more than 80 countries. Now, thanks to this exclusive partnership, brands in MENA have a direct and seamless way to engage audiences on the largest screen in the home, through ThePubverse. 'This partnership gives advertisers direct access to real households across MENA through some of the most widely used smart TV brands, Samsung, Sony, LG, TCL, Panasonic, and more,' said Mahmoud Fathy, CEO of ArabyAds. ' Coolita's FAST channels add another layer of value, enabling ad-supported reach through quality content without paywalls. With ThePubverse, we're creating a measured, brand-safe environment where campaigns are delivered at scale with relevance and clarity.' A standout feature of this collaboration lies in Coolita's FAST (Free Ad-Supported Streaming TV) Channel offering, which delivers premium content to viewers without subscription fees. These channels, natively embedded in the OS, provide a dynamic opportunity for advertisers to reach highly engaged audiences through seamless, ad-supported video environments. Coolita's OS capabilities extend far beyond traditional TVs, enabling unified ad delivery across a broad ecosystem of smart screens and devices. Its lightweight architecture allows for integration with a wide network of manufacturers, giving brands unmatched distribution and visibility. From boot-up (power-on) ads to immersive native formats, advertisers gain access to high-impact placements across a growing footprint of connected TVs in the region. Coolita's growing presence in MENA, combined with ThePubverse's proprietary monetization technology, ensures exclusive access to premium inventory and a robust foundation for measurable outcomes and regional precision. This announcement reinforces ThePubverse's role as a future-forward leader in CTV and media monetization. Beyond exclusive access, it gives brands the tools to scale intelligently, with real-time measurement, localized strategy, and tailored creative executions. About ThePubverse ThePubverse is the media monetization arm of ArabyAds, offering advanced solutions for advertisers and publishers across digital and connected TV ecosystems. By combining exclusive inventory partnerships, cutting-edge technology, and data-driven insights, ThePubverse empowers brands to scale their media outcomes in a world that rewards precision and impact. About Coolita Coolita is a smart TV operating system developed by Chinese tech leader Coocaa. Known for its lightweight design, fast performance, and intuitive user interface, Coolita powers smart TVs across more than 80 countries globally—including devices from leading brands such as COOCAA, Panasonic, Skyworth, Realme, Metz, Fresh, Tornado, Thomson, Sharp, Animax, Aqua, Changchong, Sony, Toshiba, TCL, Samsung, Xiaomi, LG, Syinix, and Weyon.
Hans India
06-05-2025
- Business
- Hans India
Daiwa Announces Up to 60% Off and Exclusive Bank Offers on Premium Made-in-India TVs on Flipkart
Daiwa, the premium Made-in-India smart TV brand, is excited to be a part of the SASA LELE Sale, starting 1st May 2025, Flipkart. Shoppers can enjoy up to 60% off across selective models of Daiwa TV, along with a host of exciting offers including no-cost EMI, exclusive bank discounts, and exchange benefits, making premium entertainment more accessible than ever. From compact 32-inch models to large-screen 65-inch 4K TVs, Daiwa's product portfolio features LG's webOS Hub Operating System, Coolita, and Google TV platforms, packed with advanced features such as HD Ready, Full HD, and 4K resolutions, QLED displays, and Dolby Audio. Whether it's for everyday family viewing or a cinematic experience at home, Daiwa TVs offer the perfect fit for every need and budget. To make smart TVs even more affordable, Daiwa is offering no-cost EMI options through leading banks like SBI and HDFC, along with attractive exchange offers. Special promotions and extended warranty benefits will also be available on select models during the SASA LELE Sale period. 'We're excited to be part of the SASA LELE Sale, which gives us the perfect opportunity to bring high-quality, affordable entertainment to more Indian homes. With up to 60% off and exclusive offers, this sale is an ideal chance to upgrade your home entertainment experience with a Daiwa TV.' said Ms. Priyanka Sukhija, Director of Brand Operations at Daiwa. As Daiwa enters another exciting sale season, it reaffirms its mission—to make premium entertainment not a luxury, but a lifestyle. Recognised for its 'Made-in-India, Made-for-India' approach, the brand continues to disrupt the market with smart innovations that resonate with today's digital-first generation.
