Latest news with #CopenPay
South China Morning Post
15-05-2025
- South China Morning Post
Copenhagen to offer free bike rental and museum discounts to eco-friendly tourists
The city of Copenhagen in Denmark will offer special rebates and freebies to eco-friendly tourists this summer, including free bike rentals to those arriving by train and staying more than four days. Advertisement The CopenPay initiative, which was tested on a smaller scale in 2024, 'is about raising travellers' awareness about travelling more responsibly', Soren Tegen Pedersen, the head of the city 's tourism board Wonderful Copenhagen, said. The emphasis of the initiative is on transport, a highly polluting sector. Those who make climate-friendly and environmental choices, such as using bikes and picking up rubbish, will also be offered rebates at museums and tourist sites, as well as free yoga classes and vegetarian meals. Ninety sites are taking part in the campaign, including the National Museum of Denmark and CopenHill, a synthetic ski slope.
The Independent
13-05-2025
- The Independent
Tourists to be rewarded for arriving in Copenhagen by train – city's green initiative returns three times bigger
Copenhagen is bringing back an initiative allowing tourists to the city to 'pay' for attractions with sustainable actions, this time returning for twice as long, tripling the experiences on offer, and rewarding visitors arriving in the city via train. CopenPay was launched last year, running for a month in the summer as a green economy initiative, allowing visitors to carry out climate-friendly actions in exchange for entry to some of the city's best experiences and attractions. The city has decided to bring back CopenPay for a second year in a row, but has amped up its programme with a chance to win awards for arriving in Copenhagen via train or using other sustainable transport modes. The initiative was created in response to concerns over tourism being a major contributor to CO2 emissions, so Wonderful Copenhagen, the tourism organisation of the capital region of Denmark, has created CopenPay to try to change the mindset of tourists and encourage green choices. After the success of the pilot programme last year, CopenPay has come back triple the size, with 90 participating attractions across Copenhagen and running twice as long – nine weeks, from 17 June to 17 August. Attractions such as the National Museum, Kronborg Castle in Elsinore, the National Gallery of Denmark, GoBoat, Copenhill, the Urban Garden, and Donkey Republic bike rentals are among the participating experiences in CopenPay this year. CopenPay will also offer perks to visitors who arrive by train, including free bike rentals, yoga sessions, guided tours or discounted entry to some of the city's best attractions. Among the rewards for their actions, beer-loving tourists could receive a free guided tour at the Carlsberg brewery or experience the setting that inspired Shakespeare by taking public transport or biking to Elsinore, where Kronborg Castle sits. Free entry into the castle can even be obtained by collecting flower seeds in the city centre and planting them in designated green areas or pots. CopenPay also offers discounts for travellers arriving in an electric car, as well as rewards for travelling by bike or public transport. Visitors will be rewarded for travelling less by staying longer in the city, particularly those who book four or more nights in Copenhagen. Tourists can also carry out green actions, such as taking part in a cleanup, or choose plant-based food, in exchange for perks. CopenPay generally operates on trusting visitors that they are truthful and that they have carried out their sustainable actions, but for some rewards tourists will need to show proof of participation, such as train tickets, photos of biking, or confirmation of participation in a cleanup. Last year's CopenPay run saw bike rentals increase by 29 per cent, tons of litter collected, and 98 per cent of participants saying they would recommend the initiative. Søren Tegen Pedersen, CEO of Wonderful Copenhagen, said: "Tourism must move from being an environmental burden to a force for positive change. 'Luckily, there is a big willingness among tourists to contribute positively to the destinations they visit. 'With CopenPay, we aim to raise travellers' awareness about choices and impact. At the same time, we provide our visitors with an easy and locally based way to contribute to our city. 'And hopefully, they will leave inspired to do more responsible actions back home and on their next travel.'
Business Upturn
13-05-2025
- Business Upturn
CopenPay returns 3 times bigger: Copenhagen now rewards tourists who arrive by train
COPENHAGEN, Denmark, May 13, 2025 (GLOBE NEWSWIRE) — Copenhagen's green experience economy, CopenPay, is back. The goal is to raise tourists' awareness about making more sustainable choices. This year, the initiative, which allows visitors to 'pay' for experiences across the city with responsible actions, returns three times bigger, running twice as long and rewards guests who travel by train. Tourism is a major contributor to CO2 emissions and there is a need to change the mindset of tourists and encourage green choices. New research shows a large willingness among tourists to act more responsibly and leave the destination better than they found it. Last year, Copenhagen changed the agenda of tourism globally by introducing CopenPay as a pilot program where green actions became a currency, allowing visitors to earn free cultural experiences by doing responsible actions. Now, CopenPay is back – more than tripled in size with 90 participating attractions across Copenhagen and running twice as long, 9 weeks. 'By integrating more responsible actions into the visitor experience, CopenPay is redefining how we in Copenhagen approach tourism. Rather than bringing more tourists to the city, the goal with CopenPay is to nudge our visitors and raise their awareness about traveling in a more sustainable way – exploring Copenhagen more responsibly while being rewarded with unique experiences,' says Søren Tegen Pedersen, CEO of Wonderful Copenhagen. Arriving by train equals more discounts UN projects a steep increase in global travel with the number of arrivals increasing globally from 1.4 billion in 2019 to 1.8 billion in 2030 – so there is a need to reconsider how we travel. This year, CopenPay rewards visitors who arrive in Copenhagen by train with perks such as free bike rentals, yoga sessions, guided tours, or discounted entry to some of the city's top attractions. And once in the city, CopenPay also urges visitors to stay longer and thereby altogether travel less – by rewarding longer stays. 'The biggest climate impact from tourism comes from transportation. So, this year, we encourage travelers to take the train to Copenhagen. Furthermore, we want visitors to travel less but stay longer. Therefore, we reward visitors who stay four days or more by offering benefits like free bike rentals or a vegetarian meal,' Søren Tegen Pedersen says and explains that the initiative aligns with Copenhagen's ambition to become number one on the global index of most sustainable urban destinations and aims to inspire similar initiatives globally. 2025 research shows that there is great potential to turn tourism into a force for positive change as 7 out of 10 travelers aim to leave a destination better than they found it. Søren Tegen Pedersen says: 'Tourism must move from being an environmental burden to a force for positive change. Luckily, there is a big willingness among tourists to contribute positively to the destinations they visit.' 'With CopenPay, we aim to raise traveler's awareness about choices and impact. At the same time, we provide our visitors with an easy and locally based way to contribute to our city. And hopefully, they will leave inspired to do more responsible actions back home and on their next travel.' CopenPay – a global movement In 2024, the pilot program exceeded expectations. During last year's 4 weeks-run of CopenPay, bike rentals increased by 29%, tons of litter were collected, and 98% of participants said they would recommend the initiative. But ultimately, the ambition of CopenPay extends beyond Copenhagen. The project aims to inspire travelers to make more responsible choices both during their stay and after they return home. Since last year, Wonderful Copenhagen has been invited to share their learnings with more than 100 destinations around the world, and with this expanded initiative, they hope to show that the potential isn't just here in Copenhagen, but everywhere. 'One of the great things about tourism is cultural exchange,' Søren Tegen Pedersen says. 'We learn a lot from our visitors, and in return, we hope they'll leave Copenhagen inspired – to bike more, choose more plant-based meals, and continue making more responsible choices wherever they are.' Wonderful Copenhagen is the official tourism organization in Copenhagen and organizes CopenPay in collaboration with a wide range of local partners, including attractions and the Municipality of Copenhagen. Facts About CopenPay: Last year the pilot program ran from 15 July – 11 August. This year visitors and Copenhageners alike can participate in CopenPay from 17 June – 17 August. 90 participating attractions, including The National Museum, Kronborg Castle in Elsinore, The National Gallery of Denmark, GoBoat, Copenhill, The Urban Garden, and Donkey Republic bike rentals. The pilot project has already inspired other destinations and has become part of the EU – Transition pathway for Tourism program. See all attractions here: Website: Facts About Copenhagen: Population in the capital region of Copenhagen: 1,9 million residents Bicycles in Copenhagen City: 750,000 (5 times more than cars) Commuting: 62% of all citizens commute by bicycle Cycling Infrastructure: 382 km of cycle lanes Hotels: Around 70% of hotel rooms in the city are eco-certified Tap Water: Potable and safe to drink Canals: Clean enough for swimming Electricity: More than 70% sourced from renewable energy For more information about Copenhagen and sustainability see For more pictures or video material Want to visit or attend? If you need more information, would like to arrange a press visit, or wish to join the CopenPay Celebration Dinner—where top chefs transform surplus food into a reward for guests who've made green contributions—please contact: Giuseppe LiverinoSenior Manager – Press & PRWonderful CopenhagenMobile: +45 24346880 E-mail: [email protected]
Yahoo
13-05-2025
- Business
- Yahoo
CopenPay returns 3 times bigger: Copenhagen now rewards tourists who arrive by train
CopenPay CopenPay Copenhagen, May 13, 2025 (GLOBE NEWSWIRE) -- Copenhagen's green experience economy, CopenPay, is back. The goal is to raise tourists' awareness about making more sustainable choices. This year, the initiative, which allows visitors to 'pay' for experiences across the city with responsible actions, returns three times bigger, running twice as long and rewards guests who travel by train. Tourism is a major contributor to CO2 emissions and there is a need to change the mindset of tourists and encourage green choices. New research shows a large willingness among tourists to act more responsibly and leave the destination better than they found it. Last year, Copenhagen changed the agenda of tourism globally by introducing CopenPay as a pilot program where green actions became a currency, allowing visitors to earn free cultural experiences by doing responsible actions. Now, CopenPay is back – more than tripled in size with 90 participating attractions across Copenhagen and running twice as long, 9 weeks. "By integrating more responsible actions into the visitor experience, CopenPay is redefining how we in Copenhagen approach tourism. Rather than bringing more tourists to the city, the goal with CopenPay is to nudge our visitors and raise their awareness about traveling in a more sustainable way - exploring Copenhagen more responsibly while being rewarded with unique experiences,' says Søren Tegen Pedersen, CEO of Wonderful Copenhagen. Arriving by train equals more discountsUN projects a steep increase in global travel with the number of arrivals increasing globally from 1.4 billion in 2019 to 1.8 billion in 2030 – so there is a need to reconsider how we travel. This year, CopenPay rewards visitors who arrive in Copenhagen by train with perks such as free bike rentals, yoga sessions, guided tours, or discounted entry to some of the city's top attractions. And once in the city, CopenPay also urges visitors to stay longer and thereby altogether travel less – by rewarding longer stays. 'The biggest climate impact from tourism comes from transportation. So, this year, we encourage travelers to take the train to Copenhagen. Furthermore, we want visitors to travel less but stay longer. Therefore, we reward visitors who stay four days or more by offering benefits like free bike rentals or a vegetarian meal,' Søren Tegen Pedersen says and explains that the initiative aligns with Copenhagen's ambition to become number one on the global index of most sustainable urban destinations and aims to inspire similar initiatives globally. 2025 research shows that there is great potential to turn tourism into a force for positive change as 7 out of 10 travelers aim to leave a destination better than they found it. Søren Tegen Pedersen says: "Tourism must move from being an environmental burden to a force for positive change. Luckily, there is a big willingness among tourists to contribute positively to the destinations they visit.' 'With CopenPay, we aim to raise traveler's awareness about choices and impact. At the same time, we provide our visitors with an easy and locally based way to contribute to our city. And hopefully, they will leave inspired to do more responsible actions back home and on their next travel.' CopenPay – a global movement In 2024, the pilot program exceeded expectations. During last year's 4 weeks-run of CopenPay, bike rentals increased by 29%, tons of litter were collected, and 98% of participants said they would recommend the initiative. But ultimately, the ambition of CopenPay extends beyond Copenhagen. The project aims to inspire travelers to make more responsible choices both during their stay and after they return home. Since last year, Wonderful Copenhagen has been invited to share their learnings with more than 100 destinations around the world, and with this expanded initiative, they hope to show that the potential isn't just here in Copenhagen, but everywhere. 'One of the great things about tourism is cultural exchange,' Søren Tegen Pedersen says. 'We learn a lot from our visitors, and in return, we hope they'll leave Copenhagen inspired – to bike more, choose more plant-based meals, and continue making more responsible choices wherever they are.' Wonderful Copenhagen is the official tourism organization in Copenhagen and organizes CopenPay in collaboration with a wide range of local partners, including attractions and the Municipality of Copenhagen. Facts About CopenPay: Last year the pilot program ran from 15. july- 11. august. This year visitors and Copenhageners alike can participate in CopenPay from 17. June – 17. August. 90 participating attractions, including The National Museum, Kronborg Castle in Elsinore, The National Gallery of Denmark, GoBoat, Copenhill, The Urban Garden, and Donkey Republic bike rentals. The pilot project has already inspired other destinations and has become part of the EU - Transition pathway for Tourism program. See all attractions here: Website: Facts About Copenhagen: Population in the capital region of Copenhagen: 1,9 million residents Bicycles in Copenhagen City: 750,000 (5 times more than cars) Commuting: 62% of all citizens commute by bicycle Cycling Infrastructure: 382 km of cycle lanes Hotels: Around 70% of hotel rooms in the city are eco-certified Tap Water: Potable and safe to drink Canals: Clean enough for swimming Electricity: More than 70% sourced from renewable energy For more information about Copenhagen and sustainability see For more pictures or video materialhttps:// Attachments CopenPay CopenPay CONTACT: Giuseppe Liverino Wonderful Copenhagen +45 24346880 glv@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
13-05-2025
- Business
- Yahoo
CopenPay returns 3 times bigger: Copenhagen now rewards tourists who arrive by train
CopenPay CopenPay Copenhagen, May 13, 2025 (GLOBE NEWSWIRE) -- Copenhagen's green experience economy, CopenPay, is back. The goal is to raise tourists' awareness about making more sustainable choices. This year, the initiative, which allows visitors to 'pay' for experiences across the city with responsible actions, returns three times bigger, running twice as long and rewards guests who travel by train. Tourism is a major contributor to CO2 emissions and there is a need to change the mindset of tourists and encourage green choices. New research shows a large willingness among tourists to act more responsibly and leave the destination better than they found it. Last year, Copenhagen changed the agenda of tourism globally by introducing CopenPay as a pilot program where green actions became a currency, allowing visitors to earn free cultural experiences by doing responsible actions. Now, CopenPay is back – more than tripled in size with 90 participating attractions across Copenhagen and running twice as long, 9 weeks. "By integrating more responsible actions into the visitor experience, CopenPay is redefining how we in Copenhagen approach tourism. Rather than bringing more tourists to the city, the goal with CopenPay is to nudge our visitors and raise their awareness about traveling in a more sustainable way - exploring Copenhagen more responsibly while being rewarded with unique experiences,' says Søren Tegen Pedersen, CEO of Wonderful Copenhagen. Arriving by train equals more discountsUN projects a steep increase in global travel with the number of arrivals increasing globally from 1.4 billion in 2019 to 1.8 billion in 2030 – so there is a need to reconsider how we travel. This year, CopenPay rewards visitors who arrive in Copenhagen by train with perks such as free bike rentals, yoga sessions, guided tours, or discounted entry to some of the city's top attractions. And once in the city, CopenPay also urges visitors to stay longer and thereby altogether travel less – by rewarding longer stays. 'The biggest climate impact from tourism comes from transportation. So, this year, we encourage travelers to take the train to Copenhagen. Furthermore, we want visitors to travel less but stay longer. Therefore, we reward visitors who stay four days or more by offering benefits like free bike rentals or a vegetarian meal,' Søren Tegen Pedersen says and explains that the initiative aligns with Copenhagen's ambition to become number one on the global index of most sustainable urban destinations and aims to inspire similar initiatives globally. 2025 research shows that there is great potential to turn tourism into a force for positive change as 7 out of 10 travelers aim to leave a destination better than they found it. Søren Tegen Pedersen says: "Tourism must move from being an environmental burden to a force for positive change. Luckily, there is a big willingness among tourists to contribute positively to the destinations they visit.' 'With CopenPay, we aim to raise traveler's awareness about choices and impact. At the same time, we provide our visitors with an easy and locally based way to contribute to our city. And hopefully, they will leave inspired to do more responsible actions back home and on their next travel.' CopenPay – a global movement In 2024, the pilot program exceeded expectations. During last year's 4 weeks-run of CopenPay, bike rentals increased by 29%, tons of litter were collected, and 98% of participants said they would recommend the initiative. But ultimately, the ambition of CopenPay extends beyond Copenhagen. The project aims to inspire travelers to make more responsible choices both during their stay and after they return home. Since last year, Wonderful Copenhagen has been invited to share their learnings with more than 100 destinations around the world, and with this expanded initiative, they hope to show that the potential isn't just here in Copenhagen, but everywhere. 'One of the great things about tourism is cultural exchange,' Søren Tegen Pedersen says. 'We learn a lot from our visitors, and in return, we hope they'll leave Copenhagen inspired – to bike more, choose more plant-based meals, and continue making more responsible choices wherever they are.' Wonderful Copenhagen is the official tourism organization in Copenhagen and organizes CopenPay in collaboration with a wide range of local partners, including attractions and the Municipality of Copenhagen. Facts About CopenPay: Last year the pilot program ran from 15. july- 11. august. This year visitors and Copenhageners alike can participate in CopenPay from 17. June – 17. August. 90 participating attractions, including The National Museum, Kronborg Castle in Elsinore, The National Gallery of Denmark, GoBoat, Copenhill, The Urban Garden, and Donkey Republic bike rentals. The pilot project has already inspired other destinations and has become part of the EU - Transition pathway for Tourism program. See all attractions here: Website: Facts About Copenhagen: Population in the capital region of Copenhagen: 1,9 million residents Bicycles in Copenhagen City: 750,000 (5 times more than cars) Commuting: 62% of all citizens commute by bicycle Cycling Infrastructure: 382 km of cycle lanes Hotels: Around 70% of hotel rooms in the city are eco-certified Tap Water: Potable and safe to drink Canals: Clean enough for swimming Electricity: More than 70% sourced from renewable energy For more information about Copenhagen and sustainability see For more pictures or video materialhttps:// Attachments CopenPay CopenPay CONTACT: Giuseppe Liverino Wonderful Copenhagen +45 24346880 glv@ in to access your portfolio
