Latest news with #CourtneyBenedict
CBS News
2 days ago
- Entertainment
- CBS News
Blue Moon is getting into the lip balm business
In an unusual pairing, beer maker Blue Moon and personal care product company eos have teamed up to create a new orange-flavored lip balm. The Valencia Orange Lip Balm debuted Tuesday and is available exclusively on Blue Moon and eos' websites. It comes in a round shell typical of eos' style but with a twist: A small Blue Moon label is printed on the orange casing. In the online description of the product, the companies say the lip balm was designed to enhance the flavor of Blue Moon beer, a Belgian-style wheat beer known for its citrusy flavor. "This limited-edition balm doesn't just resemble a Valencia orange, it delivers the same refreshing, juicy taste," Blue Moon and eos said in a statement. While the product does not contain any alcohol, the companies say it is intended for an audience 21 and older. The balm retails for $4.99 and is available while supplies last, according to the companies' statement. Blue Moon is owned by Molson Coors Beverage Company, whose beer brands include Coors, Coors Light, Miller High Life and Miller Lite. "Through this unexpected partnership with eos, we're giving fans a whole new way to enjoy that iconic citrus taste," Courtney Benedict, vice president of marketing at the Molson Coors, said in a statement.
CBS News
3 days ago
- Entertainment
- CBS News
Blue Moon partners with eos for new orange-flavored lip balm
In an unusual pairing, beer maker Blue Moon and personal care product company eos have teamed up to create a new orange-flavored lip balm, The Valencia Orange Lip Balm debuted Tuesday and is available exclusively on Blue Moon and eos' websites. It comes in a round shell typical of eos' style but with a twist: A small Blue Moon label is printed on the orange casing. In the online description of the product, the companies say the lip balm was designed to enhance the flavor of Blue Moon beer, a Belgian-style wheat beer known for its citrusy flavor. "This limited-edition balm doesn't just resemble a Valencia orange, it delivers the same refreshing, juicy taste," Blue Moon and eos said in a statement. While the product does not contain any alcohol, the companies say it is intended for an audience 21 and older. The balm retails for $4.99 and is available while supplies last, according to the companies' statement. Blue Moon is owned by Molson Coors Beverage Company, whose beer brands include Coors, Coors Light, Miller High Life and Miller Lite. "Through this unexpected partnership with eos, we're giving fans a whole new way to enjoy that iconic citrus taste," Courtney Benedict, vice president of marketing at the Molson Coors, said in a statement.
CNN
3 days ago
- Business
- CNN
Blue Moon, the orange-flavored beer, is being turned into a lip balm
The vibrant burst of orange flavor emanating from a Blue Moon is so lip-smacking good that it's being turned into a lip balm. The Molson Coors-owned brand is partnering with Eos, a popular beauty company, to make a lip balm inspired by the punchy, Valencia orange flavor that's brewed into a Blue Moon beer. The limited-edition product is 'intended' for legal-aged drinkers and goes on sale Wednesday at Eos' and Blue Moon's website for $4.99. The citrus-inspired balm is packaged in Eos' orange-colored sphere and 'delivers the same refreshing, juicy taste' of the beer, according to a press release. The orange-shaped product is debuting during the summer, when beer — and Blue Moon — sales typically peak as people stock up on brews for their summertime activities. 'The Valencia orange is more than a garnish. It's a core part of our identity and what makes a Blue Moon a Blue Moon,' Courtney Benedict, vice president of marketing for Molson Coors' Above Premium Beer, said in the release. The lip balm is a small part of Molson Coors' larger plan to revive the brand, which has declined amid a broader slowdown in craft beer sales. Blue Moon has lost market share of the total dollars spent at US restaurants and bars over the past year by about half a percentage point, according to data compiled by Fintech and the National Beer Wholesalers Association. However, it's still the country's top-selling craft beer brand. The decline has prompted Molson Coors to re-examine the 30-year-old brand, rolling out refreshed packaging that re-emphasizes the Valencia orange along with a new marketing campaign. The company also has added a light version and a non-alcoholic beer to Blue Moon's portfolio in an effort to attract new and lapsed drinkers. Molson Coors (TAP) recently reported dismal earnings, including a 42% drop in first-quarter net income. It also cut full-year guidance over tariffs concerns and economic uncertainty that it says is causing people to cut back on beer. Shares are down nearly 9% for the year.
CNN
3 days ago
- Business
- CNN
Blue Moon, the orange-flavored beer, is being turned into a lip balm
The vibrant burst of orange flavor emanating from a Blue Moon is so lip-smacking good that it's being turned into a lip balm. The Molson Coors-owned brand is partnering with Eos, a popular beauty company, to make a lip balm inspired by the punchy, Valencia orange flavor that's brewed into a Blue Moon beer. The limited-edition product is 'intended' for legal-aged drinkers and goes on sale Wednesday at Eos' and Blue Moon's website for $4.99. The citrus-inspired balm is packaged in Eos' orange-colored sphere and 'delivers the same refreshing, juicy taste' of the beer, according to a press release. The orange-shaped product is debuting during the summer, when beer — and Blue Moon — sales typically peak as people stock up on brews for their summertime activities. 'The Valencia orange is more than a garnish. It's a core part of our identity and what makes a Blue Moon a Blue Moon,' Courtney Benedict, vice president of marketing for Molson Coors' Above Premium Beer, said in the release. The lip balm is a small part of Molson Coors' larger plan to revive the brand, which has declined amid a broader slowdown in craft beer sales. Blue Moon has lost market share of the total dollars spent at US restaurants and bars over the past year by about half a percentage point, according to data compiled by Fintech and the National Beer Wholesalers Association. However, it's still the country's top-selling craft beer brand. The decline has prompted Molson Coors to re-examine the 30-year-old brand, rolling out refreshed packaging that re-emphasizes the Valencia orange along with a new marketing campaign. The company also has added a light version and a non-alcoholic beer to Blue Moon's portfolio in an effort to attract new and lapsed drinkers. Molson Coors (TAP) recently reported dismal earnings, including a 42% drop in first-quarter net income. It also cut full-year guidance over tariffs concerns and economic uncertainty that it says is causing people to cut back on beer. Shares are down nearly 9% for the year.
