Latest news with #CourtneyCanfield
Entrepreneur
20-05-2025
- Business
- Entrepreneur
Instagram Is Paying Creators Up to $20,000 for Referrals
Instagram is paying creators tens of thousands of dollars to bring new users to the platform. The tech giant has been quietly running a program called "Referrals," which compensates U.S.-based creators when new users visit Instagram through links shared by creators, Business Insider confirmed with Meta. Related: Instagram Is Offering TikTok Creators Up to $50,000 Per Month For Exclusive Content The invite-only, limited test allows creators to earn a maximum of $20,000 in two ways: Earning $100 for every new user who makes an Instagram account through their links or receiving $100 each time 1,000 new users navigate to Instagram via their links. Instagram creator Courtney Canfield, who runs an Instagram page with over 36,000 followers for her dog Rambo, told BI that she was offered the second option and could be compensated based on the number of new users who visit Instagram through her profile, posts, stories, or other links. According to the report, the referral program runs for six weeks from May to June. Instagram is instructing creators to share links to their Instagram profiles and posts on other platforms like TikTok, YouTube, and Discord to drive new users to the site. This isn't Meta's first effort to lure users away from other platforms and get them scrolling on Instagram instead. According to a January report, Meta offered some creators up to $300,000 to exclusively post short-form content to Instagram Reels, Meta's take on TikTok. Meta wanted creator audiences to migrate to Instagram from TikTok or other platforms to watch the exclusive content. The contracts Meta offered creators then had exclusivity agreements that ranged from posting a certain number of Reels only on Instagram to keeping videos only on the platform for at least three months. Payouts ranged from $2,500 per month to $50,000 per month for six months. Related: Meta Is Testing AI That Can Catch Teenagers Trying to Get Around Age Rules on Instagram Meta launched a separate "Breakthrough Bonus" program in January to pay TikTok creators up to $5,000 within three months if they posted content to Instagram Reels. In an earnings call last April, Meta's Chief Financial Officer, Susan Li, said that Instagram users spent about half of their time on Reels, emphasizing the popularity of short-form content. Instagram is expected to generate $32 billion in U.S. advertising revenue this year, accounting for half of the company's total U.S. ad revenue, according to Bloomberg. Instagram has 169 million users in the U.S., per Statista estimates, making it the country with the second-largest Instagram audience after India. In comparison, competitor TikTok has 170 million U.S. users, and rival YouTube has around 253 million.
Business Insider
19-05-2025
- Business
- Business Insider
Instagram is offering creators up to $20,000 to bring people to the app
The Meta-owned app has been quietly testing a program that pays creators for driving people to the app, the company confirmed to Business Insider. The program, called "Referrals," is an invite-only, limited test that pays US-based creators when people visit Instagram or sign up for a new Instagram account from links shared by the creator. There are two ways creators can earn money, capped at $20,000, from Instagram's referrals: Some creators will be able to earn $100 for every eligible new user who signs up for an Instagram account. Other creators can earn $100 for every 1,000 "eligible visits" to the Instagram app. For instance, Courtney Canfield, a creator who runs an Instagram page for her dog Rambo, was offered the latter. Instagram's referral program is set to run for six weeks from May through June. Meta is working with a third-party partner called Glimmer to handle the payments, according to an Instagram help center page for the program. The app is telling creators to share links — such as to their profile, reels, posts, stories, and channels — "off Instagram," on other websites and apps like TikTok, YouTube, Discord, and Substack, according to a screenshot viewed by Business Insider. Instagram has faced fierce competition from other apps like TikTok and YouTube. The new monetization test also comes as Meta's broader competition with other social media platforms takes center stage during the Federal Trade Commission's landmark antitrust case against the company. Instagram has recently been testing a few new ways to incentivize creators to post to the app as it continues to compete for people's attention. Earlier this year, in January, when TikTok was on the brink of a potential ban, Instagram rolled out a " Breakthrough Bonus" for creators coming over from TikTok. Instagram also inked deals with some creators for exclusive-to-Instagram reels content that ranged from $2,500 to $50,000 a month over the course of three months. Over the past few years, Instagram has also tested several creator monetization programs.
Business Insider
19-05-2025
- Business
- Business Insider
Instagram is offering creators up to $20,000 to bring people to the app
Instagram's got a new pitch for creators: Get paid for bringing people to the app. The Meta-owned app has been quietly testing a program that pays creators for driving people to the app, the company confirmed to Business Insider. The program, called "Referrals," is an invite-only, limited test that pays US-based creators when people visit Instagram or sign up for a new Instagram account from links shared by the creator. There are two ways creators can earn money, capped at $20,000, from Instagram's referrals: Some creators will be able to earn $100 for every eligible new user who signs up for an Instagram account. Other creators can earn $100 for every 1,000 "eligible visits" to the Instagram app. For instance, Courtney Canfield, a creator who runs an Instagram page for her dog Rambo, was offered the latter. Instagram's referral program is set to run for six weeks from May through June. Meta is working with a third-party partner called Glimmer to handle the payments, according to an Instagram help center page for the program. The app is telling creators to share links — such as to their profile, reels, posts, stories, and channels — "off Instagram," on other websites and apps like TikTok, YouTube, Discord, and Substack, according to a screenshot viewed by Business Insider. Instagram has faced fierce competition from other apps like TikTok and YouTube. The new monetization test also comes as Meta's broader competition with other social media platforms takes center stage during the Federal Trade Commission's landmark antitrust case against the company. Instagram has recently been testing a few new ways to incentivize creators to post to the app as it continues to compete for people's attention. Earlier this year, in January, when TikTok was on the brink of a potential ban, Instagram rolled out a " Breakthrough Bonus" for creators coming over from TikTok. Instagram also inked deals with some creators for exclusive-to-Instagram reels content that ranged from $2,500 to $50,000 a month over the course of three months. Over the past few years, Instagram has also tested several creator monetization programs. Instagram's not the only social-media platform to incentivize people to bring over new users. Last year, TikTok rolled out a referral program that rewarded people with shopping discounts and other financial incentives for inviting friends to the app, according to The Information.
