14-05-2025
Goodwill Drops a Cowboy Carter-Inspired Collection Ahead of Beyonce's ATL Show
Beyoncé is slated to bring her 'Cowboy Carter' tour to Atlanta in two months, and local Goodwill locations are helping thrift-loving fans and concertgoers look the part.
Goodwill of North Georgia, a division of the international thrift store chain, launched a limited-time capsule collection last Friday dubbed 'Cowboy Goodwill' to align with the artistic and conceptual themes of the megastar's current musical chapter, according to a Goodwill press release.
The western and Americana-inspired selection has attracted savvy shoppers assembling giddy-up getups — not unlike the unofficial dress code large swathes of attendees have sported at Cowboy Carter tour stops around the country. Pieces layered with rhinestones, studs, denim, fringes, and faux leather are selling quickly from the collection, which is only available in store.
Capital B Atlanta spotted Goodwill employee Devin Breaker on Monday dressing a limbless mannequin in a denim top with cutoff jean shorts and a fringe belt. He said the response to 'Cowboy Goodwill' has been great, as he has noticed shoppers seeking out and buying items from the collection and capturing their finds via photos and videos.
'I'm amazed on how cute this stuff is,' wrote TikTok user @foreverzoria, who shot a clip showing several pieces from the collection.
Breaker, the assistant manager at the discount store located on Piedmont Road, is rushing to meet demand. 'I've been restocking for the last two days,' he said. 'I'm down to two more boxes, so once I put that on the floor, I'm more than confident that we're not gonna have anymore.'
'Cowboy Goodwill' does not include the Levi jeans Beyoncé sings about on her Cowboy Carter album, nor will you find the Houston native's name on any product packaging or labels, as this is not an official collaboration.
A representative for Beyoncé's record label, Parkwood Entertainment, did not respond to Capital B Atlanta's request for comment on the collection.
The 'Cowboy Goodwill' collection features Stetson hats that are often associated with cowboy culture. The brimmed headwear is adorned with fringes, rhinestones, and/or reflectors that resemble a disco ball. Additionally, there are black and white fringe belts, and a tinsel jacket and vest. Pieces in the collection range in price from $12.99 to $34.99.
'Cowboy Carter under a budget,' wrote @leotravels2 in a TikTok caption.
While the bulk of Goodwill's inventory features previously owned items donated for resale, 'Cowboy Goodwill' is made up of new items.
'I like the collection because it's transitional,' Breaker said. 'You can pair it up with a lot.'
Participating Goodwill of North Georgia locations include Buckhead, Decatur, Fayetteville, Metropolitan Parkway, Morrow, Northside, Piedmont, and Snellville.
The Beyhive still has time to let Goodwill upgrade their wild-wild-west wear before Beyoncé hits the stage. The Cowboy Carter tour, which kicked off last month in Los Angeles, is scheduled to mosey on down to Atlanta's Mercedes-Benz Stadium for four dates: July 10, 11, 13, and 14.
The post Goodwill Drops a Cowboy Carter-Inspired Collection Ahead of Beyonce's ATL Show appeared first on Capital B News - Atlanta.
