Latest news with #CraigMcDean
Forbes
a day ago
- Business
- Forbes
Dakota Johnson Becomes The New Global Ambassador Of Roberto Coin
Roberto Coin's new global brand ambassador, Dakota Johnson, in new ad campaign Italian fine jewelry brand, Roberto Coin, has named actress and advocate Dakota Johnson as its new Global Brand Ambassador. The announcement was made May 29 during an event in New York where the brand also unveiled a new advertising campaign featuring Johnson. The new global campaign starring Johnson is photographed by award-winning British fashion photographer and filmmaker, Craig McDean, known for his raw, unfiltered approach capturing the essence of his subjects with natural lighting and minimal retouching. The campaign will run through May 2027. The photography with Johnson is set against the backdrop of Venice. The company says the campaign 'captures the fusion of classic Italian beauty and contemporary elegance that defines Roberto Coin.' Roberto Coin's new ad campaign places Dakota Johnson against the backdrop of Venice Roberto Coin, who founded his eponymous brand and serves as creative director, said that Johnson's selection as brand ambassador ushers in a dynamic new chapter for the brand, highlighting its continued evolution through bold storytelling and artistry. 'Dakota Johnson is a true original I love her expressions—an artist with authenticity, depth, and a unique ability to connect,' Coin said. 'We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.' Johnson, 35, has been a professional actor for more than two decades. The daughter of Don Johnson and Melanie Griffith, she appeared in her first role at the age of five in 'Crazy in Alabama,' directed by her then-stepfather Antonio Banderas, and starring her mother. Since then, she has appeared constantly in starring and supporting roles in film and television. She is probably best known for playing the lead role in the erotic 'Fifty Shades' film series. Most recently, she starred in the 2024 film, 'Madame Web.' Johnson also is a vocal advocate for mental health awareness. Venice is the inspiration and soul of Roberto Coin's new campaign starring Dakota Johnson Venice serves as both the inspiration and the soul of this campaign, Coin said, as his connection to this city is deeply personal. Born in Venice, its essence has profoundly shaped his creativity over the years, he said, adding that the city's rich history, majestic architecture and vibrant artistic culture have long influenced his designs and inspired many of his collections. The campaign, features video and still photography with Johnson wearing pieces from the brand's most iconic collections: Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré and Cobra. Released in two phases, the campaign's first half will launch this month, with the second installment debuting in May 2026. The full campaign will run through May 2027 across global platforms. 'I've always believed that jewelry tells a story—of who you are, where you've been, and what you love,' Johnson said. 'Roberto Coin's pieces are full of depth and meaning, and I'm honored to help bring that spirit to life through this collaboration. There's romance, strength, and bold femininity in every design.' In addition to the campaign, Johnson will make global appearances and participate in creative initiatives for Roberto Coin. The announcement of Johnson and the new advertising campaign comes a year after Roberto Coin's North America business division was acquired by luxury watch and jewelry retailer, Watches of Switzerland for $130 million. At the time of the acquisition, Watches of Switzerland said Roberto Coin has more than 400 points-of-sale with department stores, jewelry chains and independent jewelers, making it the sixth largest jewelry brand in the U.S. by sales. Roberto Coin S.p.A., founded in Vicenza, Italy, is one of the most recognized fine jewelry brands in the world, with operations in 60 countries.
National Post
3 days ago
- Business
- National Post
Dakota Johnson Named Global Brand Ambassador for Roberto Coin: Award-Winning Actress and Advocate Stars in New Jewelry Campaign
Article content NEW YORK — Roberto Coin, the renowned Italian maison known for its sophisticated design, romance, and impeccable craftsmanship, proudly announces actress and advocate Dakota Johnson as its new Global Brand Ambassador. Article content Article content This landmark partnership ushers in a dynamic new chapter for Roberto Coin, highlighting the brand's continued evolution through bold storytelling and artistry. A celebrated actress with a career spanning over two decades and a vocal advocate for mental health awareness, Johnson embodies Roberto Coin's philosophy of turning life's moments into extraordinary expressions of beauty, passion, and purpose. Article content Starting in June 2025 and running through May 2027, Johnson will star in a stunning new global campaign photographed by the legendary Craig McDean. Set against the breathtaking backdrop of Venice, the campaign captures the fusion of classic Italian beauty and contemporary elegance that defines Roberto Coin. Article content Venice serves as both the inspiration and the soul of this campaign. For Roberto Coin, the brand's founder, the connection to this iconic city is deeply personal. Born in Venice, its essence has profoundly shaped his creativity over the years. The city's rich history, majestic architecture, and vibrant artistic culture have long influenced his designs and inspired many of his collections. As such, Venice becomes the perfect backdrop and muse for this new campaign, a city of timeless beauty that perfectly mirrors the brand's elegance. Article content The campaign, featuring video and still photography, highlights Dakota wearing pieces from the brand's most iconic collections: Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra. Article content Released in two phases, the campaign's first half will launch in June, with the second installment debuting in May 2026. The full campaign will run through May 2027 across global platforms. Article content 'I've always believed that jewelry tells a story—of who you are, where you've been, and what you love,' said Dakota Johnson. 'Roberto Coin's pieces are full of depth and meaning, and I'm honored to help bring that spirit to life through this collaboration. There's romance, strength, and bold femininity in every design.' Article content In addition to the campaign, Johnson will make global appearances and participate in creative initiatives, helping share the Roberto Coin story with a new generation. Article content 'Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect,' said Roberto Coin, Founder and Creative Director. 'We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.' Article content Roberto Coin has been an icon in the jewelry industry for nearly 50 years. His designs include his signature collections like Appassionata, Animalier, Pois Moi and the current iconic Venetian Princess Collection. His collection is available in over 60 countries, in 200 points of sales and over 20 owned or franchise boutiques worldwide. Since 1977, Venetian jewelry designer Roberto Coin has devoted his life to a passion for innovative design, based on a deep knowledge of Italian art and craftsmanship tradition. Finding inspiration in the most unlikely of places, experimenting with light, texture, color, and pattern, Coin's style is ever evolving. His diverse collection, designed to fit every woman's uniqueness is defined by a common thread – a thoughtful balance of elegance and creativity. Included in every piece of Roberto Coin jewelry is his signature ruby. The ruby symbolizes peace, prosperity and happiness and is a special wish from the designer. Article content The distribution in North America is owned and operated by Watches of Switzerland Group, a leading luxury watch and jewelry retailer known for its prestigious portfolio of brands and commitment to exceptional service and client experience. Article content Article content Article content Article content Article content Article content
Hypebeast
19-05-2025
- Entertainment
- Hypebeast
Levi's and sacai Dream Up Denim With James Dean's Flair
Afterpreviewing their collaborationduring Paris Fashion Week last summer,Levi'sandsacaiare back with a full serving of tailored denim joints for the Spring/Summer 2025 season. In a newly unveiled campaign shot by Craig McDean and styled by Karl Templer in New York's Lower East Side, actress Chase Sui Wonders and model Chandler Frye flaunt the duo's wares with James Dean's flair. The sartorial delivery spotlights both the men's and women's offerings, both of which house sculptural statements with dual branding and custom details. Men's highlights include the Levi's x sacai denim jacket, which houses custom sunspot gold shanks inspired by vintage Levi's hardware, as well as two reversible blousons, which come in 'Indigo/Black' and 'Blue/Khaki' nylon colorways. The women's line, meanwhile, features an A-line jacket with an architectural build, a twill coat, and a flare jumpsuit with a bib-reminiscent top. Genderless baggy jeans with a whopping seven pockets round out the range. The Levi's x sacai collection will launch globallyonlineand in select Levi's and sacai stores on May 28. Take a look at the line up in the gallery above.
Yahoo
19-05-2025
- Entertainment
- Yahoo
Levi's x Sacai Reveals Spring Ad Campaign Photographed by Craig McDean
Levi's and Japanese fashion house Sacai have revealed their spring ad campaign that takes inspiration from James Dean's iconic spirit. Photographed by Craig McDean and styled by Karl Templer, the women's 2025 spring collection and men's 2025 spring and summer collection are featured. The ads feature actress and model Chase Sui Wonders alongside model Chandler Frye, and were photographed on the Lower East Side of New York. The ad campaign, which breaks Monday, will run on Levi's and Sacai's social channels. More from WWD Beyoncé and Levi's Reimagine the Brand's Classic Logo for 'Cowboy Carter'-inspired Shirts DEI Lives at Levi's: Less than 1% of Shares Voted to Ditch Diversity Programs Rashida Jones Evokes Nautical Inspiration in Sacai, Tracee Ellis Ross Embraces Luxe Leather on 'Good Morning America' for 'Black Mirror' Promo The Levi's x Sacai women's collection features three standout pieces: The Levi's x Sacai Denim Jacket with a boxy, slightly A-line silhouette with interior details that maintain its sculptural shape; the Levis x Sacai Denim x Matelasse twill jacket, and a statement Levi's x Sacai jumpsuit with a bib-style top, camisole straps and wide flare legs. The men's offering mirrors the women's with a more simplified silhouette. There's the Levi's x Sacai denim jacket featuring the same custom sunspot gold shanks based on vintage Levi's hardware, the Levi x Sacai Denimx Matelasse twill reversible blouson, and two variations of the Reversible Blouson, available in indigo x black or blue x khaki nylon exteriors. Unisex styles round out the collection with Levi's x Sacai denim pants in an ultra-wide baggy jean with a mid-rise fit and seven-pocket construction. The Levi's x Sacai collection will be available through exclusive pop-ups and Selfridges on May 26, Landmark Hong Kong on May 27 and worldwide starting May 28 at the Levi's app, in select Levi's flagships and at select Sacai retail locations. This is the second time the two brands have partnered together, but the first collaborative collection of this scale. Best of WWD The Strategic Rise of Models at the Cannes Film Festival: Glamour, Fashion Brands and Media Millions Cannes Film Festival's Sheer Dresses on the Red Carpet Through the Years: Sophia Loren, Bella Hadid & More [PHOTOS] Celebrities Wearing Zara: From Melania Trump's Controversial Coat to Kate Middleton's Blazer Collection [PHOTOS]
