4 days ago
Create Production brings Vox Cinemas' sonic identity to life with Hans Zimmer
Create Production has joined forces with Majid Al Futtaim Entertainment to unveil Fall in Love with Film, Vox Cinemas' latest brand film that signals a new chapter for the region's premier cinema operator. The cinematic tribute, released in celebration of Vox Cinemas' 25th anniversary, is underscored by an original score and sonic identity created by legendary composer Hans Zimmer.
The emotionally rich film is a love letter to the power of cinema, weaving together themes of love, community, and escapism. At its heart is the story of a young boy growing up with the cinema as his lifelong companion. The narrative is brought to life by Zimmer's evocative score, blending Hollywood-style orchestration with 90s nostalgia and Arabic musical elements.
As part of Vox's broader 'experience-first' strategy to reconnect with audiences, Create Production oversaw the entire creative process, from script development to full-scale production across eight regional markets. The campaign produced more than 85 assets in a variety of languages, formats, and platforms, ranging from IMAX screens to social media reels. Create also led localisation efforts across four languages and dialects, ensuring cultural resonance throughout the region.
Muhammad Ashraf, Senior Producer at Create Production, said: 'Working alongside the Vox Cinemas team to develop a film worthy of Hans Zimmer's signature sound was a true privilege. We set out to craft a narrative that celebrates Vox's magic and elevates the region's sonic identity.'
The brand film is currently screening in Vox Cinemas across the Middle East, with additional distribution on digital platforms, social media, and out-of-home advertising. The custom sonic branding developed for the campaign will continue to roll out throughout 2025, becoming an integral part of the Vox experience—from cinema lobbies to customer service interactions.
This project adds to Create Production's portfolio of landmark regional campaigns, continuing its track record of high-profile collaborations, including previous work with Zimmer and large-scale productions across the Middle East.
